1,000+ Trendy Speciality Food Business Names

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Updated: June 10th, 2025

So, you've come up with the perfect specialty food business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your specialty food business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best specialty food business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your specialty food business.

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Ideas

Catchy specialty food business name ideas

Hudson's of West Sussex
Baked & Cracked
Harmony Food & Beverage Inc
Fantini's Food Company
Effie's Deli
Alfred & Fred
Sukhvinder Food
F&B Business
Peppery Food
Bitter Bistro
Caf Rouge
Tastee-EAT
Safest Restaurant in Chicago
Coca-Cola Bottling Co. of Canada
Kale and Kettle
The Fowl Company
Bite Size Food
Sauces and Wines
Luxury Food Co
You & I Love Food
Broiled Food
Poured Food
Prime Food Court
Tangy Food Arena
A La Mode Food
Salon Food
Stirred Food Arena
Hefty Food Arena
Plumb Food Arena
Family- Style Food
Bittersweet Food Court
Theta Food Court
Top Pick Food
Food N Things
Food Bounties
Food Wiki
Plump Food Court
Exemplary Food ARrena
Food Globe
Chopped Food Club
Grinning Food Emojis
March Food Court
Energizing Food Court
Caramelized Food Court
Ether Foods
Buttery Food
Michelin Star Food
Adapt Food
Unphased Food
The Foodies Agency
Happy Mealing!
Munch and Meal
Haleakala Cafe
Eat-n-Spend
Bite & Share
Eat Out and Bring Back
Meal Planning Eatery
Slicing Kitchen
Meal Prep Meal
Frodo's Kitchen
Bun Bistro
Tastier Than the Real Thing
The Meal Planning
Cougar & Co
Meal Prep for Good
Meal-Plan-R-Us
The Food & Beverage Institute
Heavenly Meal Planning
Co Meal Planning
Meal Planning Avenue
Re Meal Planning
Meal Emporium
The Greek Meal
Peppery Meals
Gourmet for Health and Taste
The Adequate Nutrition
The Plant
Cold Supper Trading Co
Warm Breakfast
Bad Groceries Place
The Dry
LiteraryTaste
Daily Meat
EasyMeal
Correct Savour
Repast Spot
Fast Gourmet Co
The Better Savour
True Savor Spot
Substantial
Foul Discernment
Correct
Excellent Foodstuff
Sample Trading Co
DiscriminatingTaste
True Tanginess
Tasty Soup
Tinned
Nutritious Buffet Co
PopularTaste
The Wonderful
The Delicate Perceptiveness
Cooked Foodstuff
Meat Trading Co
Contemporary Sample
Rich Dinners Collective
Dish Collective
Better Meat
FrugalMeal
Breakfast Co
Spiritual Meals Pro
Fine Feed
Groceries Place
Aesthetic Penchant Group
NiceMeal
Indian
Classical Penchant
Mixed Mycophagy
Mild Perceptiveness
Exquisite Savor
The Bad
Try Place
The Foul Try
Perfect Predilection
Better Discernment

Creative specialty food business name ideas

Free
Ordinary Groceries Place
Poor Nutritious Trading Co
PerfectTaste
Free Feeds
Pure Meals Spot
Literary Preference Collective
Cultivated
Plant Grocery Collective
The Scanty
Solitary Breakfast
Sharp Savour Place
The Sacrificial Lunch
RefinedTaste
Cold
Dinners Trading Co
Better Gourmet Trading Co
Ordinary
The Soybean
The Entire Dinners
Corn Repast
Mixed Mock Turtle Soup
HurriedMeal
The Fine
Bad Savor Place
The Fresh Grocery
Sacred Snack Co
The Modern
Breakfast Group
The Nauseous Mouthful
Savor Spot
Mixed
The Special Snack
Cold Grocery
Corn Soup Trading Co
True
Sweet Mouthful Trading Co
The Full Dinner
FreeFood
ColdMeal
Free Breakfast Collective
Gourmet Group
The Rich
EasyMeal
Dish Collective
Nutritious Dinner Co
Favorite Feed
Organic Meat Co
The Sacrificial
Undigested
The Wonderful
Discriminating
Silent Lunch Trading Co
Frugal Dish Pro
The Nice
PleasantTaste
Good Dinner
Grocery Co
Main Meatloaf
The Special
OccasionalMeal
The Cold
Enough
Nutrition Place
PoeticTaste
The Principal Meat
The Coarse Soup
Main Meager
Fast Gourmet Co
Excellent Nutrition
GoodFood
The Popular Appreciation
Tinned Meal Co
DecentMeal
Cooked
Chief
UndigestedFood
Plant
Groceries Place
Refined Mouthful
Nourishing
The Discriminating Predilection
Fine Foodstuffs Co
ComfortableMeal
Breakfast Spot
Perfect Predilection
Regular
The Last Dish
Quiet Lunch Place
The Only Nutritious
WarmMeal
Poetic
Dinners Co
The Nauseous
Fresh Nutrition
Refined Savor Collective
HealthyFood
The Plain
Sweetish Appreciation
IndividualTaste
The Correct Perceptiveness
Favorite Fresh
Plain
Cold Supper Trading Co
Classical Penchant
Fresh Grocery Co
Solid
The Principal Gourmet
Plain Meat Spot
HeavyMeal
Decent Dinner Collective
MixedMeal
The Enough
Plain Nutrient Co
Mixed Mycophagy
Satisfying
The Perfect Predilection
Delicate Sample
Sacrificial
Nutritious Foodstuff Spot
Main Mat
Heavy Dish Collective
Predilection Collective
Regular Buffet Group
Valuable Grocery

Learn more about starting a specialty food business:

Where to start?

-> How to start a specialty food business?
-> How much does it cost to start a specialty food business?
-> Pros and cons of a specialty food business

Need inspiration?

-> Other specialty food business success stories
-> Marketing ideas for a specialty food business
-> Specialty food business slogans

Other resources

-> Profitability of a specialty food business
-> Specialty food business tips

Funny Specialty Food Business Names

The Popular Appreciation
Bad Groceries Place
VegetarianMeal
Gourmet Group
The Entire Breakfast
Plant Groceries Spot
The Solid
Italian Foodstuff
The Fresh Grocery
The Discriminating Predilection
Mixed Mealtime
Excellent Breakfast Place
The Elegant
Nutritious Co
The Correct Savor
The Free
Lunch Collective
Exquisite Savor
RichMeal
Savor Co
Fast
The Special
Salty Predilection
PerfectTaste
Artistic
Supper Collective
Musical Preference
ExcellentMeal
Bad Savor Place
The Aesthetic Savor
Own Grocery
The Sacred
Common Snack
Occasional
Penchant Place
Proper Meat
CheapFood
After
Meals Pro
Astringent
Excellent Foodstuff
French
Cheap Foodstuff Group
Corn Repast
DepravedTaste
The Foul Savour
Corn
Penchant Spot
Kosher Grocery Place
The Natural Appreciation
Extra
The Aesthetic
Groceries Collective
NauseousTaste
The Questionable Mouthful
Lunch Spot
SweetTaste
Ordinary Supper
Metallic Appreciation Pro
Prepared Foodstuffs Pro
Correct Mouthful Place
PleasantTaste
True Tastebuds
CornMeal
Warm Meals
Hearty Soup
Huge Soup Group
Sacrificial
Strong Perceptiveness Pro
Savour Spot
Sweet Nutrient Spot
Mixed Meze
Meals Place
SacrificialMeal
Perfect Sample Group
Nutrition Group
Main Morate
Good
The Popular Preference
ModernTaste
Predilection Co
Delicious Appreciation
FineTaste
Perceptiveness Group
Spiritual Meals Pro
Free Fuel
Feast Group
NaturalTaste
SimpleMeal
Substantial
CoarseMeal
The Sufficient
GoodFood
CoarseFood
Delicious Supper Co
Fast Gourmet Co
Sweetish Appreciation
Spicy Nutrition
First Feast
SufficientFood
Plant
Italian Grocery Co
AmpleFood
Entire Breakfast Co
The Heavy Feast
Fast Foodstuff
Distinctive
Festive Dinner Pro
Satisfying
CharacteristicTaste
The Superior
Vegetarian
The Fine
Pure Perceptiveness
Meals Co
Sharp
Favorite Feeding
Indian
Much Foodstuff Collective
The Kosher
True Taste Perception
Prepared Lunch
FestiveMeal
PoorFood
Gourmet Collective

Cool specialty food business name ideas

Undigested Foodstuffs Co
DayMeal
Feast Trading Co
StrangeTaste
Raw Meat Pro
Grocery Co
The Next
Abundant Meal
PeculiarTaste
Dish Place
Preference Trading Co
ImpeccableTaste
Spicy
Warm Meals
Organic
The Surplus Foodstuffs
CompleteMeal
Groceries Collective
Main
The Coarse Meal
Aesthetic Penchant Group
Favorite Fodder
The Ample
Fresh Feeding
Tasty Soup
The Last
Suitable Meat Group
The Delicious
Sharp Savour Place
The Warm
Unpleasant
Big Lunch
The Favorite
Main Meze
The Cold
Italian
Spiritual
Cultivated Mouthful Place
Sour Mouthful Collective
The Pure
Mixed Menu
Better Discernment
Meal Group
QuietMeal
Mild
Free Breakfast Collective
Architectural Predilection Co
The Italian
The Alkaline
Solid
Predilection Spot
Mixed Supper Group
Substantial Dish Spot
Fine Fed
Dish Collective
Supper Pro
Adequate Gourmet Co
Mixed Mycophagy
Dish Co
Only Meat Spot
The Full
Valuable Grocery
Savor Group
RefinedTaste
The False
The Festive
Feast Co
FavouriteFood
Dinner Co
DepravedTaste
Dinners Co
DeliciousTaste
FineTaste
HotMeal
The Perfect Predilection
FoulTaste
The Satisfying
Cold Supper Trading Co
Usual Lunch
PoeticTaste
Main Mycophagy
Discernment Group
HurriedMeal
WonderfulMeal
Spicy Nutrition Place
Lunch Spot
Perfect
Communal
SuperiorTaste
After Appreciation
Special Breakfast
Nutrient Spot
Refined Mouthful
The Festive Repast
The Day
Hurried Dinner Collective
The Principal Foodstuffs
The Discriminating
Poetic
Much Discernment
Substantial
Exquisite Savor
CoarseFood
The Coarse
Mouthful Co
KosherFood
The Easy
The Disagreeable Discernment
The Spiritual Foodstuff
The Characteristic
The Frozen
The Fresh Grocery
Bad Nutritious Pro
The Proper
After
Hot
The Excellent
PrincipalFood
The Spiritual
Superior Try
Non
Perceptiveness Group
True Taster
Popular Sample Pro
Sour

Unique specialty food business name ideas

HeavyMeal
Bad Meat Group
The Fresh
The Usual
Free Foodstuffs Trading Co
PureTaste
Meal Collective
Favorite
Italian Grocery Co
Buffet Co
French
Gourmet Collective
Cold Nutritious
Healthy Nutrient Pro
The Big
The Wholesome
The Fine
Plain Nutrient Co
Green Groceries Place
Discernment Collective
More
Ingested Groceries Trading Co
UndigestedFood
Solid Nutrient Collective
Mixed Meatloaf
AnimalFood
Ordinary Supper
The Principal Gourmet
The Delicate
The Nice
Soup Pro
The Popular Penchant
The Sweetish
QuestionableTaste
The Fast
Salty Appreciation Group
Proper Meat
Appreciation Place
Aesthetic
The Hearty
The Questionable Mouthful
The After
The Superior
Plain
Daily Meat
Good Dinner
AfterTaste
The Healthy Grocery
Fastidious Mouthful Spot
The Architectural
Free Foodstuff
Sweet Nutrient Spot
Main Mealtime
Prepared Lunch
Improper Foodstuffs Co
Pungent Savour
Ingested Meat Pro
Nutritious Foodstuff Spot
HealthyFood
BetterTaste
ElegantTaste
The Green Nutritious
The Sacred Supper
The Communal
True Taste Sensation
AbundantFood
ProperFood
Festive
MixedMeal
Correct
Huge Soup Group
Dinners Place
Festive Lunch Place
Heavy Soup Co
Favorite Dinner Collective
Delicate Mouthful Place
Refined Savor Collective
Abundant Meal Spot
Bad Mouthful Spot
OccasionalMeal
The Comfortable Lunch
FineMeal
Favorite Feed
The Personal Discernment
The Exquisite
The Tasty
Proper
The Solid Feast
Cold
The Yellow Dish
Daily Nutritious Spot
Wonderful Repast Collective
Nutritious Co
Fast
VegetarianMeal
Try Place
Foodstuff Co
Nice Feast Place
The Substantial
Meal Trading Co
Savour Trading Co
The Individual
Savour Co
The Depraved
Corn Dish Place
The Nauseous Mouthful
Solitary Breakfast
Dish Spot
Hasty Dish Group
The Undigested Gourmet
Liquid
Hot Groceries Collective
Principal
First Buffet
True Savor Spot
Extra
The Typical
Rich Gourmet Co
The Heavy Feast
Hasty Dinners
Delicious Buffet Group
SatisfyingMeal
The Foul
Fresh Foraging
Grocery Spot

Cute specialty food business name ideas

NiceMeal
The True
Common Feast
Hearty Supper Group
The Full Dinner
Snack Pro
The Easy Dinner
Delicious Meat Pro
Nauseous Perceptiveness Collective
DistinctiveTaste
Foodstuff Collective
NecessaryFood
Mixed Mixed
Foodstuff Spot
The Scanty
Nauseous Savor Pro
Mouthful Spot
The Rich Supper
Bad
Occasional
The Light
Plant Groceries Spot
SimpleMeal
Corn
Breakfast Trading Co
Supper Trading Co
CharacteristicTaste
SlightTaste
Nutritious
Fast Foraging
Dinner Pro
The Bitter
Fast Fodder
DailyMeal
ExtraFood
ValuableFood
Foul
Tinned Meal Co
Nutrition Spot
FrozenFood
Main Menu
Enough
Frozen Fuel
Wholesome
Corn Repast
Green Foodstuff Collective
Sweetish
Solid Meal Trading Co
Grocery Trading Co
Indian Feast Co
Meat Pro
Savour Pro
Acid
Nutrition Place
The Disagreeable Try
Typical
The Complete Snack
Perceptiveness Trading Co
The Correct Perceptiveness
The Kosher
Grocery Place
The False Sample
Excellent Repast Place
The Classical
Tasty
Groceries Co
Lunch Pro
Mixed Meze
Artistic
Full
Nutritious Trading Co
Huge
CultivatedTaste
Rich Dinners Collective
False Predilection Co
The Poor Gourmet
The Undigested
Surplus Nutritious Pro
Sample Co
Acquired Savor
Special
The Hearty Feast
The Quiet
Own Grocery
Metallic Try
Nutritious Dinner Co
Big
The Entire Dinners
Necessary
Abundant
Perceptiveness Collective
Warm Nutrient Place
Pure Perceptiveness
The Entire Breakfast
The Foul Savour
FestiveMeal
Lunch Trading Co
Better Gourmet Trading Co
Supper Group
Appreciation Co
Frozen Foodstuffs
First Feast
Fast Foodstuff
IndividualTaste
The Favourite
Nutritious Group
Superior
The Valuable Nutrition
The Liquid
Favorite Foraging
Kosher Meat Trading Co
Nutrient Collective
ColdMeal
The Pure Savor
Soft Groceries
The Delicious Mouthful
Hurried Dish
Main Mat
ComfortableMeal
ExcellentMeal
Cheap Foodstuff Group
Unpleasant Predilection Spot
Ingested
The Discriminating Predilection
Metallic Appreciation Pro

Clever specialty food business name ideas

FavoriteFood
The Disagreeable Penchant
Hot Meat
TastyMeal
Penchant Place
Favourite Fresh
Breakfast Spot
Preference Pro
Valuable Nutrient
Little Grocery Group
Easy
Fine Foodstuff
Adequate Foodstuff Pro
RichMeal
Cheap
The Aesthetic Savor
Breakfast Collective
Common Snack
The Simple
Cheap Meat Co
Main Meatloaf
Sumptuous Dinner Group
SweetishTaste
Delicious Appreciation
Abundant Foodstuff Pro
The Acrid
Snack Place
Fine Forage
Dish Pro
Plant Foodstuff Trading Co
The Correct Savor
Refined Savour Place
The Sacrificial Lunch
Sweet Savour
Distinctive Savor
Correct Mouthful Place
The Cooked Dinners
GoodTaste
Appreciation Spot
Depraved
Dry Meat Pro
Spicy Meat Place
The Surplus Meals
Daily
The Musical
Spiritual Meals Pro
Acquired Discernment Place
DeliciousMeal
Hurried Feast
Groceries Spot
CheapFood
The Fast Meal
TinnedFood
The Spicy
The Animal Foodstuff
The Coarse Meals
The Only
The Personal
Last
The Sacrificial
CornMeal
The Strange
After Try
GoodMeal
The Vegetarian
Favourite Foraging
Musical Preference
Salty Mouthful Pro
Fine
The Mixed Lunch
Gourmet Trading Co
LastMeal
The Correct
Nutritious Pro
Meal Spot
The Single Dinners
Disagreeable Predilection
The Dry
Appreciation Group
Groceries Trading Co
Sweet Mouthful Trading Co
Mixed
HastyMeal
Feast Group
Nourishing
Alkaline
Principal Nutrient Co
The Comfortable
Valuable
Regular Buffet Group
True Taste Property
FreeMeal
Perfect Sample Group
Free Forage
Nice
Mouthful Pro
Decent Dinner Collective
Penchant Collective
Grocery Pro
Single
WarmTaste
Hearty Soup
TrueTaste
Sample Group
BitterTaste
Festive Dinner Pro
The Main
AvailableFood
The Popular Appreciation
The Delicious Meat
Personal Sample Spot
WarmMeal
Meals Place
Organic Meat Co
Daily Nutrition Co
FullMeal
Sacrificial
PoorFood
Nice Lunch Place
Surplus Nutrient
Only
PureFood
Sweet
Dinner Collective
Refined Savor Group

Best specialty food business name ideas

The Good
Soybean
ContemporaryTaste
Next Snack Co
Prepared Gourmet Co
ModernTaste
Fine Foodstuffs Co
Solitary
Free
ArchitecturalTaste
The Coarse Soup
Dry Groceries Collective
Entire
The Sweetish Appreciation
NiceTaste
Perfect Savor Group
Literary Preference Collective
The Cooked
Solid Snack Co
Fast Foodstuffs
Questionable Predilection Collective
PerfectTaste
More Nutrient Trading Co
Pleasant Try
The Non
Little Nutritious Group
True Tanginess
Contemporary Sample
Kosher Foodstuffs Pro
FastFood
Extra Nutrient Collective
The Distinctive
Savor Trading Co
Fast Fuel
The Single
The Popular
The Pure Nutrient
The Healthy
Excellent
Cold Grocery
The Rich
The Ingested
Nutrition Group
Groceries Group
Plain Meat Spot
Excellent Breakfast Place
Delicious Supper Co
Meat Co
Excellent Appreciation Spot
UnpleasantTaste
The Regular Feast
Acrid
Sacred Lunch
Fine Fuel
Free Dinners Trading Co
The Improper
Lunch Co
The Nauseous
Much
The Wonderful
Peculiar Mouthful
The Daily
The Plain
The Special Snack
The Cultivated
Poor Nutritious Trading Co
The Ordinary
Questionable
Fast Gourmet Co
Scanty Soup Spot
The Yellow
Strong Perceptiveness Pro
Perfect Predilection
The Sacred
The Soybean
Coarse Repast Spot
Fine Appreciation Group
Cooked
Kosher Grocery Place
Cooked Feast Trading Co
FineFood
Decent
Breakfast Co
Solid Nutrition
Predilection Pro
Raw Foodstuffs Pro
The Sumptuous Dinner
Dinners Spot
Grocery Collective
The Free
Only Nutrition Co
Balanced Repast Place
Bad Savor Place
Regular
RichFood
Frozen Grocery Group
Tinned Meal
Hasty
SacrificialMeal
SpecialMeal
Gourmet Group
Savour Place
Savour Group
Sweetish Appreciation
NonFood
Sacred Snack Co
Nutritious Spot
The Bad
True Tastiness
Pure Grocery Spot
Quiet Lunch Place
Meat Trading Co
The Principal Meat
The Disagreeable
Feast Pro
The Frugal
Main Mixed
The Special
Coarse Nutrition Collective
ChiefFood
The Foul Try
Chief
The Green
Fresh Grocery Co
Pure Savour Group

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Specialty Food Business:

Simple is always better

This means a few different things. Your specialty food business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your specialty food business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Specialty Food Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile