500 Best Instagram Bios For SaaS Companies [2024]

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Updated: January 19th, 2023

If you're looking to up your Instagram game, it's imperative that you have a great Instagram bio.

Your Instagram bio is the first thing your followers will see - it should be unique and tell users exactly what you do and who you are.

We understand how difficult it can be to craft a compelling Instagram bio, which is why we curated a list of the best software development business Instagram bios.

Additionally, we provide you with examples of the best software development business bios on Instagram and a step-by-step guide to get you started.

Looking to generate your own bio? Check out our free Instagram bio generator here.

Creative Instagram Bios For SaaS companies

Revenue first is key when you don’t have a cofounder
Pretty much everything you’re working on is critical to the product, which isn’t true at large companies
Features, messaging, the path to customers, your competitive edge, your pricing model — all this gets figured out as you go
During the early stages of Zoom, I personally emailed every customer who canceled our service. One customer replied to my note and accused me of sending auto-generated emails “impersonating” the CEO — he said Zoom was a dishonest company! I wrote back that the email was indeed from me, and that it wasn’t generated by one of our marketing tools. He still didn’t believe me, so I wrote back again and offered to meet him on a Zoom call right that minute to prove it was me writing the emails. ~ Eric Yuan, founder – Zoom
Single worst strategic mistake that any software company can make: Re-write from scratch
Customer success means caring about making your customers successful. It starts with you selling to people you think you can make successful instead of selling to everybody. ~ Steli Efti, co-founder – close.io
“What did you do to build such a strong community on Reddit?” We gave a damn
You need a central design vision — there’s no way around that
Diversity of channels actually increases your risk that you never find a scalable channel at all
Don’t take this shit for granted! If someone helps you out — be really appreciative of it
Users aren’t customers and brand doesn’t equal sales
I prefer great vision and bad execution to bad vision and great execution
The founders that make a dent in the universe are dissidents. They are not afraid to tell their bosses they are idiots
Products best path: The fastest way your product solves your own problem
You can only avoid competition by avoiding good ideas.
Product Managers are “NO” people, not “YES” people
Figure out exactly what you need and just ask for it. Don’t play games, don’t posture, don’t hint
You are the least responsible for your success and failure. So just, do
At Balsamiq, we don’t have deadlines. Ever.
Most people like to build and grow things. You can chalk the psychology up to our agrarian past
Overly networked individuals suffer from a lack of honest feedback
Martyrs inspire guilt, and guilt is a terrible emotion to inspire in a group
(on A/B testing): It’s incredibly easy to interpret data in a way that suits your needs and justifies your conclusions
You should always try to have at least six people interview each candidate that gets hired
You don’t find a technical cofounder, you earn one
Most eureka moments happen iteratively; that is, one small creative burst leads to another which leads to another
You Have To Grit Your Teeth, Be A Warrior, Or Do Something Less Disruptive
Do you want to build an institution fit for a future worth fighting for?
Experts — journalists, analysts, consultants, bankers, and gurus can’t “do” so they “advise.”
Website visitors don’t seem to care how long the trial period is
If you’re starting something new, expect a long journey. That’s no excuse to move slow though
Never let a line of communication go cold with a potential acquirer
Need a Technical Co-founder? Hire a Product Design Lead First
Avoid letting raising money distract you from what really matters — building a great product and delighting your users
(getting funded) It’s a guaranteed lifetime addiction to entrepreneurship
Fabulous storytelling solves 75% of your PR problems
Realize the daily highs and lows are what actually make your life meaningful
Be yourself. Abnormal people create abnormal returns
Top Ten Lies of Entrepreneurs: “Our projections are conservative.”
How can you get noticed? Don’t expect to tell the whole story, just enough to get them curious and wanting to know more
Shut up! Announcing your plans makes you less motivated to accomplish them
Everything Apple develops today is tied back into their operating system — the trunk
If you don’t have passion for your code/product/startup everyone will know
In a recession, the use of Facebook, Linked In, eCommerce, blogs will increase
Companies fail every day. Even big companies, with the most advanced strategies crafted by the most competent individuals, get disrupted out of relevance regularly. The best way to avoid that fate is to build a team that is able to ride the waves of disruption, a team that is able to challenge itself, a team that is able to constantly get out of its comfort zone, and most importantly, a team that never becomes complacent. ~ Nicolas Dessaigne, co-founder – Algolia
The market does not care how long you worked on something
Entrepreneurs measure progress by “accomplishing their goals”
We need a new generation of executives who understand how to manage and lead through data. And we also need a new generation of employees who are able to help us organize and structure our businesses around that data ~ Marc Benioff, co-founder – Salesforce
Probability of a deal ever closing declines by 10% each day it doesn’t close
This is not checkers; this is mutherfuckin’ chess — Technology businesses tend to be extremely complex
You don’t need a PR firm, you don’t need an in-house PR person and you don’t need to spend ANY money to get amazing PR
My drive has always been about putting a smile on someone’s face because their lives got a little less painful. ~ Fred Luddy, co-founder – ServiceNow
An inward-facing thought process is exactly what you don’t want
Interface Design is Copywriting. Designing an interface is largely an exercise in choosing the right words
I think the key is to stay super focused on the user and the customer. ~ Joel Gascoigne, co-founder – Buffer
My single biggest personal improvement as CEO occurred on the day when I stopped being too positive
When you look for reasons not to do something, you will always find them
A key job of the founder is to identify the single binding constraint for the startup at any given time
I still read people discussing strategies for building products that they don’t use
The team should own the vision and direction for the part of your product that it works on
As much as we can, we want to prevent people from having to think about how to keep and share their stuff. ~ Arash Ferdowsi, co-founder – Dropbox
The only constant in the technology industry is change ~ Marc Benioff, co-founder – Salesforce
Put headphones on, people distract you less. Listen to foreign music, it distracts you less
3 mistakes I made as a young entrepreneur. Treating employees like friends
Just take action — good things that you can never foresee will come from it
Don’t fear the no-man’s land between early adopters and mainstream. Use the Chasm Shield
Don’t ask customers what they’ll pay. Tell them
My experience with the press has taught me to be careful, be focused, and be strategic
You must confirm the marketing ahead of time: blogs, twitterers, ad buys, etc… Don’t leave it up to chance.
Startup years are like dog years — One year at a startup is like seven anywhere else
You should recruit people that give you an unfair advantage. You should try to win the game before it starts
The best way to acquire new customers is to make your current customers excited and happy about your products. ~ Mikkel Svane, co-founder – Zendesk
Startups are the natural evolutionary answer to this new environment
When you operate believing you’re the best person, or the only person to do a specific task, you undermine the confidence of your employees
Define the simplest “productised” derivation of the Grand Vision that generates value
Truly good decisions are forged from the furnace of argument
The thing that can pull a team through these rough spots is belief in SOMETHING
DON’T BREAK WHEN BROKEN
Things don’t have to be in balance to be in balance. You can work 16 hours a day and be in balance
We did a lot of things that went against the DNA of our product
The MOST IMPORTANT RULE: Have a customer before you start your business
Nothing gets VCs to move faster than traction
Investors: They hate MBA speak, they find it pretentious and boring
Customers won’t care about any particular technology unless it solves a particular problem in a superior way. ~ Peter Thiel, co-founder – PayPal
Customers want new functionality, but they don’t want the traditional complexity that has marred products in the past. ~ Marc Benioff, co-founder – Salesforce
It doesn’t matter a damn bit what you’re saying, it matters what’s being heard
It’s paramount to at least be open about messing up
Raising “too much” capital for an idea is poison
Every employee at Workday thinks about how they are going to help customers be successful. It is a simple formula, but a lot of companies go out, and they don’t listen to their customers; they don’t try to solve hard problems, making it tougher for them to create a great business. ~ Aneel Bhusri, co-founder – Workday
Let’s stop giving lying on stage and vanity metrics a free pass
Changing your mind is a sign of intelligence
Customer support is not an expense to be minimized, but an opportunity to be maximized. ~ Dharmesh Shah, co-founder – HubSpot
We chase patterns that aren’t there and miss eager markets right in front of us
You cannot (usually) raise $ for a services business. Why? Hard to scale without adding lots of bodies
Unless you have something practical that you need to do, reading about startups, business, and so on, is a waste of time
There isn’t a shortage of developers and designers. There’s a surplus of founders
Show passion, not perfection
Too often founders miss focusing on the reasons people WILL use your product
(VCs) Those top-tier firms, who actually are big-time, usually don’t act big time.
When you build out customer service operations and your customer services and systems and so on, you often take a starting point in yourselves and your own needs rather than your customers’ needs. I think that’s one of the things we learned before starting Zendesk, in working in this industry, you spend a lot of time on internal processes, internal mechanisms, internal training, internal polling, internal metrics. All these things are critically important for the business, but don’t matter at all for the customer. That was one of the things that drove us to build Zendesk. We said, ‘Let’s take all the complexity out of getting up and running.’ That will enable you to focus on the customer. ~ Mikkel Svane, co-founder – Zendesk

Cute Instagram Bios For SaaS companies

It took us almost three years to know what exactly we had to do during those three days
On Failure: It’s about understanding, and accepting our limitations
People do not choose Dropbox because it has this much space or gigabytes. They choose it for the experience. ~ Drew Houston, co-founder – Dropbox
The goal of a prototype is to sketch an idea and to inspire participation: you are creating a narrative
A lack of commitment to one thing is just as productive as doing nothing at all
Mentors are there to call you on all your bullshit
We don’t ever engage in some interview question process that has nothing to do with what it’s really like to work with us
Often, people’s “needs” are much more flexible than they think
Too few startups these days are genuinely solving super painful problems
Success almost never comes from a mind-blowing idea, so sitting around trying to find one is a waste of time
To me, success means creating a business that empowers customers, employees, and the community in equal measure. We want to add positive value to people’s lives, from a personal and professional standpoint. ~ Dan Kurzius, co-founder – MailChimp
I firmly believe that “an incredible business opportunity” is not enough to make you the person for the job, instead the real question is: do you have a burning passion for the product you’re building and the customer you’re serving? ~ Jeff Lawson, co-founder – Twilio
It’s inevitable that tough situations will come up, but it’s how you react that is the challenge. ~ Patrick Collison, co-founder – Stripe
Half-working tires you out as much or more than a real full working
In many industries, the market size isn’t constrained by limited demand, but by broken user experience. Fix that, and you unlock the market. ~ Aaron Levie, co-founder – Box
Money is not the motivator of employees. Development, knowledge, and passion is
Once you have around 1000 users, shift all your energy to engaging/understanding them
When you are working on something that has to ship in two weeks, you realize how much stuff is trying to get your attention that isn’t a priority
Ask yourself the question: what do you wish someone would make for you?
Product discipline: the ability to show restraint in the face of unlimited capability
If your startup needs multiple miracles to succeed, you need to go back to the drawing board
Design is not just what it looks like and feels like. Design is how it works
Today, marketers are talking about what is actually the goal: To have more engaging, personal, and individual relationships with customers and sustain those over time. You have customers that activate more thoroughly, spend more, become better advocates on social media, and that’s what we all want. ~ Phil Fernandez, co-founder – Marketo
From the very beginning, “building a better way” has been a core value. When there’s not a solution in front of you, create one. ~ Ryan Holmes, co-founder – Hootsuite
It may not be in their job descriptions, but everyone in a startup should be selling
Your family and friends will often be the worst people to test your ideas out on
A good idea is worthless without impeccable execution and a commitment to iterate
The reason a person is critical of a thing is that he is passionate about that thing
Warning signs that your product sucks: “I’m really busy right now but I’ll start using your app soon.”
To sell your company, start getting in front of your acquirers a year in advance
Businesses talk a lot about customer loyalty. It makes sense: A person you can count on to buy from you, again and again, is more valuable than one who disappears after the first transaction. ~ Mikkel Svane, co-founder – Zendesk
You’ll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research. ~ Aaron Levie, co-founder – Box
(Lawyers) The more threatening the letter, the more terrifying the tone, the more they’re covering up
99.5 percent of the people that walk around and say they are a social media expert or guru are clowns
Code is to tech startups what staff is to real-world service businesses. A big fixed cost that you want to delay
Stop being an emotionally distant founder. You made a commitment to this startup
No matter which chicken or the egg problem you are solving for, don’t be afraid of brute force
We focus on two things when hiring. First, find the best people you can in the world. And second, let them do their work. Just get out of their way. ~ Brian Halligan, co-founder – HubSpot
Technology always changes, but people always stay the same
Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them. ~ Marc Benioff, co-founder – Salesforce
The top cause of startup death is trying to grow before the foundation is solid
We’re not competing for attention but for memory
Apparently $50 million is the new $100 million and I never got the memo
Offense is the best defense for startups… As a startup, you don’t really have anything to defend yet
Vanity metrics: numbers that give the illusion of progress but often mask the true relationship between cause and effect
It’s not your purpose to “beat” another company. It’s your purpose to define yourself on your own terms
When you accept the complete and total unimportance of suffering, you can actually enjoy The Struggle
The idea is typically worth anywhere between 10%-30% of a bump in equity
In the startup world, if your primary focus is on making money, you usually won’t make money
If you don’t have something that turns your customers into fans, then you’re sunk
Trouble usually arises when, under the guise of efficiency, people stop talking and just start doing
If you build it and users come and say “this is great!” almost from day one, then the idea is good
If you’re an entrepreneur, rules aren’t your friend
You can’t judge the market for a five-star hotel by building a seedy motel
The first question a user has of your site: “Why should I care about this?”
Customers are giving us hints. Repeated hints are patterns. Repeating patterns are preferences
Take every opportunity to spend time with your customer. Whether you are a developer writing the software or the marketer telling the story, you must have a firm grip on the problem you are solving from the point of view of your customer. ~ Ross Mason, co-founder – MuleSoft
People who get stuff done to strive for “good enough.”
If you’re genuinely building something that is solving a problem for your customers, the only people you should care about are your customers. ~ Josh Pigford, co-founder – Baremetrics
Too many entrepreneurs go after tiny markets and then charge too little to really make a difference
Everyone else is your boss — all of your employees, customers, partners, users, media are your boss.
Disengaging is probably one of the most challenging aspects of running a startup
Prediction made in 2000 for 2010: Google will be a big success, possibly as big as Yahoo
The path forward for me is to seek that balance of hard, valuable and fun in every project I start
The riskiest part of the company is going to be what you, personally, as an individual, are worst at
When a VC tells you what’s good for you, check your wallet, then count your fingers
Suggestions on Interacting with VCs: Be human; be yourself
(on some entrepreneurs): They’re chasing results. Chasing trends. Following. They have no core.
I’m going to tell you a dirty little secret — investors think valuations are bullshit too
The people who started using it used it the way we had hoped. I think those few people kept Pinterest going
(VC) If they don’t want to lie, they just don’t respond
Don’t buy into the 20 hours a day entrepreneur myth. You need to sleep 8 hours a day to have a focused mind
Something people seldom talk about with entrepreneurship is how corrosive it can be to relationships
You will not be very helpful if you cannot code pre-product-market fit
That’s the biggest message from Jobs’ life. Don’t try to be like Steve. Don’t try to be like anyone
There’s great stuff between failure and Facebook
The middle stage between startup and established business is the hardest in an organization’s growth
Always treat your employees exactly as you want them to treat your best customers. ~ Neil Patel, co-founder – KISSmetrics
Everyone at Zapier does a little bit of customer service each week, so I end my week doing my support shift on Friday afternoons. I like to make sure that every single customer has heard from us that week. ~ Wade Foster, co-founder – Zapier
Startups are primarily competing against indifference, lack of awareness, and lack of understanding — not other startups
Important doesn’t mean hard and striving isn’t progress
Just about every startup is for sale
The single most important aspect of Silicon Valley is that it’s where many great people choose to live
Can you tell a story about the product that would make a blogger say, “Holy crap”
People not caring enough about your product is your true competition, not some other startup
Businesses can’t afford to react to what their customers want; they need to anticipate their needs. ~ Parker Harris, co-founder – Salesforce
Take the time to build relationships with potential acquirers. You never know when you may need them
The most important factor to increasing growth is not the Viral Coefficient, but the Viral Cycle Time
Today successful companies start with the customer. They recognize that customers spend their time across many channels, and wherever those customers are, that’s where they should be meeting their customers’ needs. And the more information you can learn about the customer, the better you can serve their needs, and the more valuable the relationship becomes. That’s digital transformation: from linear transactional channels to a circular, dynamic relationship with your subscriber. ~ Tien Tzuo, co-founder – Zuora
When you have a well-defined core, YOU will be 90% of the feedback that you need
The Hustler learns the rules quickly — breaks those he needs to — and dances around those he shouldn’t
Make customer relationships a shared responsibility for your entire organization. ~ Mikkel Svane, co-founder Zendesk
No! Try not. Do, or do not. There is no try
Aim for the experience that is most useful rather than the simplest
When you manage people like children, that’s what they become
Problems that Introverts Have with Networking. Making small talk
Startups are coached to death when it comes to their demo day pitch. The pitch has become so formulaic, it’s almost laughable
Address bad news, develop methods to accelerate your personal recovery time, and then quickly take steps to right the ship
We did survey customers and we asked them, “How much more effective do you think you are with Asana versus without Asana? ~ Justin Rosenstein, co-founder – Asana
Nobody owes you anything and your college degree means nothing

Cool Instagram Bios For SaaS companies

The 5 main qualities of an ‘exceptional startup.’ Traction
People are the people that can help you. Be completely transparent
I’ll assert that the market is the most important factor in a startup’s success or failure
What people mention far less often is that entrepreneurship is also tedious
The coffeeshop fallacy is a mismatch between the work one imagines being involved in a pursuit and the actual day-to-day labour
(MY STUPID GUN APP) In one month I made $16,000
Those folks who are focused on customer development, they’re growing at 30% higher year-over-year growth rates than those who aren’t. ~ Patrick Campbell, co-founder – ProfitWell
When designs fail to provide an appropriate next step for users it stops them in their tracks
Learn early, learn often. ~ Drew Houston, co-founder – Dropbox
Instead of a one-size-fits-all product, you often end up with a one-size-fits-none product
As soon as your new startup has some actual end-users a fear of changes sets in
Lose your technical and design snobbery. Whatever works, works
First-time entrepreneurs often fail to realize that when you build something new, no one will care
Until you’ve passed a thousand signups, the CEO should be personally emailing every new user
if you’re not hearing 'no' a lot (from people or the market) you’re not trying hard enough
Instant Value. This is easily the most important thing.
Stripe makes it easy for anyone, be it an individual or a small business or a large business, to accept credit card payments on the Internet. We want to give control to the user or the business to define what the experience looks like. ~ Patrick Collison, co-founder – Stripe
People will do great things for you because they want to, not because they have to
Our single greatest innovation, however, was recognizing that they (people) could do a better job innovating than us
Take 1,000 “brilliant jerk” founders and I’d bet that less than 2 will have enough brilliance to overcome the jerkiness
It’s not easy, but we built a product that people love to use. Like they really, really love it. ~ Michael Pryor, co-founder – Trello
On leadership: If you want others to follow, learn to be alone with your thoughts
Keep the team small. All doers, no talkers. Absolutely no middle managers
I strongly believe the business of a business is to improve the world. ~ Marc Benioff, co-founder – Salesforce
Every customer interaction is a marketing opportunity. If you go above and beyond on the customer service side, people are much more likely to recommend you. ~ Stewart Butterfield, co-founder – Slack
I created more fear of not starting than the fear of starting
If you aren’t willing to take a shot by going full time it tells investors you aren’t confident enough in the idea or in yourself
Speed in hiring: Have an offer letter ready before the interviewee arrives
The moment you get paid for your product, is the moment you emerge from the warm, caring Silicon Valley cocoon into the real world
You can’t please everyone, so proudly exclude people
Frequency of execution is perhaps more important than the duration of execution
The best time to start a company is always two years ago, and the next best time is now
I think customer service, new customer acquisition, word of mouth, and the promoter economy are very tightly integrated. ~ Mikkel Svane, co-founder – Zendesk
If you are constantly looking at why something will fail you are going to go out of business pretty quickly
Simplicity isn’t enough — clarity is where it’s at
I think of bootstrapping as a very slow form of raising money
If you miss the chance to make the best of every moment, what kind of future will you create?
I believe that the top creative people are at their peak when they see something for the first time
If this was Hollywood, the folks who pay to present to investors are ugly, unpopular, and lack talent
For the things in my life that actually mattered, I’ve never needed any to-do list to tell me to do them
The fallacy is that you’re searching for a theory in a pile of data, rather than forming a theory and running an experiment
Yes,” means no. “Where can I buy that?” means maybe. “Here’s $20 dollars,” means yes.
The key to staying sane at a startup is hanging out with a different social circle (non-tech)
One trend I noticed between successful startups and failures, is that the failures made a lot of marketing mistakes
Your audience is your lifeblood ~ Tobias Lutke, co-founder – Shopify
I try to schedule a call with every new Baremetrics customer as well as check in once or twice a year. The feedback you get from exchanging audible words will change your product and how you run your business because you get a level of honesty that gets distilled away with short email exchanges. ~ Josh Pigford, co-founder – Baremetrics
The lower the CEO salary, the more likely it is to succeed
I’d rather have conviction and be wrong than have doubts and be right
Forget startup orthodoxy. Just do it! Practical action is the antidote to anxieties about your skills deficiencies
I encourage you to reconsider the word “user” and what you call the people who love what you’ve created
The more aggressively you redefine the problem, the more likely it is you’re going to solve it
Startups are not engineered. They’re hacked, scrapped for parts, and reassembled endlessly until something sticks
Persistence isn’t using the same tactics over and over. Persistence is having the same goal over and over.
Early in a startup, product decisions should be hunch-driven. Later on, product decisions should be data-driven
Our most successful companies are led by entrepreneurs who have a unique talent — they are heat-seeking missiles
The next big thing always starts out being dismissed as a ‘toy’
If someone else makes their product easier to buy or use than you, that is when you lose customers the fastest
Avoiding perpetual “try not to die mode” is the only way to rediscover the ambition and drive to shoot really big
If you’re not saying “HELL YEAH!” about something, then say no
Don’t worry about age. Great entrepreneurs can get started at any age
Each time I have built a team, personal traits — not professional skills — have been what propelled the company forward
The second biggest cause of startup failure: the cost of acquiring customers
You’re not innovating if: You are always worrying about what other companies are doing
Keep track of how many times you say ‘if’ when you explain how you’ll be successful
(web) It bypasses all middlemen. And, it turns out, there are a lot of middle persons in this society
CEOs often either: take things too personally Do not take things personally enough
Don’t worry about stating the obvious…the obvious almost never is
A company’s risk-tolerance level is set by a leader’s reaction to failure
In most cases, business growth occurs when customers can get the maximum value from a product or service, which is why customer success is a real indicator of business growth. But customer success cannot be maximized without creating a dialogue where feedback is captured and acted upon. ~ David Nevogt, co-founder – HubStaff
The publishing industry has been evolving the design of images and text for centuries. Tablet and touch allows it to come together
Behind all smart devices and other technology is the need to get closer to the customer ~ Marc Benioff, co-founder – Salesforce
Never start a business focused on solving a big company’s problem. They don’t know they have a problem
The winners of a unit economics contest would be more likely to build successful companies
If you join a startup early, you’re a shoe-in for executive positions. Nope
Thinking about your purpose is actually pretty crucial to your success as a company and a brand: Not only does it give customers something to believe in, but it will inspire your team to think bigger, and make your product better. ~ Hiten Shah, co-founder – KISSmetrics
The first 20 years of the web were won by those that built the best infrastructure. Now it’s won by those that build the best experiences. ~ Aaron Levie, co-founder – Box
The most common startup mistake is being afraid to make mistakes
Entrepreneurs don’t “noodle,” they “do.” This is what separates entrepreneurs from big executives, consultants and investors
Everyone should have vesting. If you have a lawyer who tells you otherwise, get a new lawyer
When we have hired new employees, they must care about other employees, care about the community, care about the customer, care about the company, care about teammates and also care about themselves. In a way, our own company value is just one word, care. So five things really matter: care about the community, customer, company, teammates, as well as ourselves. ~ Eric Yuan, founder – Zoom
I believe in a market-first approach. Any sufficiently big market will give you tons of interesting ideas
One of the purposes of life, and selfishly what makes people happy, is building things that are impactful. ~ Dustin Moskovitz, co-founder – Asana
Good Design = Elicits the Desired “Feeling/Motivation”
You just have to throw away much of your guilt and self-doubt
Don’t get lost in the feedback maze. Everyone on the planet loves to give feedback…
Not one of the successful entrepreneurs I know started as an expert
If your goal has primarily monetary motivations, look at the unsexy
When you are solving a difficult problem re-ask the problem so that your solution helps you learn faster
I know most people are looking for our “one top tip” or the magical “hack” that got us, customers, there really isn’t any one thing. We grew email by email, Skype by Skype, webinar by webinar, and looking back I can’t distill it down to any one thing.
I’m not that good at changing the world through art and should stick to what I know: science.
Working hard, that’s the only thing I know better than my competitor. If my competitors say, “I work eight hours a day,” then I can work 10 hours. If you don’t need sleep, I also do not need sleep. ~ Eric Yuan, founder – Zoom
The only way to be able to work full-time on a startup was to build a product that generated revenue early
Standout by putting your company’s value proposition (not logo) on a t-shirt
As technology and markets evolve, companies have to innovate, make innovative products and keep going and try to make a positive change in the world in some respect. ~ Sridhar Vembu, co-founder – Zoho
Starting makes things real. Starting builds momentum. Starting gets you excited. Starting eliminates all your excuses
Once people are connected… they’re discovering that they can contribute to a community, which is an empowering experience
The best work, IMHO, gets done when the core tech team is within shouting distance of each other
If you don’t succeed with your startup, it’s not your fault. If you’re not successful, it is your fault
A new business is like a shortwave radio. You have to fiddle patiently with all the dials until you get the reception you want
Do you want to be different from 99% of other companies? Be honest. Be genuine

Unique Instagram Bios For SaaS companies

You can’t have good ideas unless you’re willing to generate a lot of bad ones
Startup mistake: They focus their networking on the top instead of the middle
The right response to an unacceptable offer is a counter-offer
One reason you need resilience in a startup is that you are going to get rejected a lot
The four most powerful words coming from a new hire are: “I’ll figure it out.”
Leverage is what gets people excited… the ability for the seed of an idea to turn into a game-changer.
I came into the interview ready to react. I had an answer for everything, but no real story that I was going to tell
Why I sold my startup: “When I start my next company, I can swing for the fences”
Customers cannot tell you what they need
You need persistence because everything takes longer than you expect
Being a good leader: People I’ve worked with know that I really want to help them win
People want what’s best for them, and they can switch on a dime because there’s always a new disruptor disrupting the last disruptor. So companies should just strive to keep changing and adapting to their customers’ needs. ~ Ben Chestnut, co-founder – MailChimp
“Fail!” is the cry of someone who doesn’t create, doesn’t ship, doesn’t launch, who doesn’t make things
It generally takes years for a founder to develop the CEO skillset
Empowerment doesn’t mean letting everyone do whatever the fuck they want
On being acquired: “Selling out isn’t a dirty choice”
You can’t 80/20 everything. There are some things that you have to go beyond that and be the best in the world at
A Pivot should not be an excuse for a lack of a coherent strategy or a lack of impulse control
Observe the world around you — everything you do, and especially everything you hate to do
I started eBay as an experiment, as a side hobby basically, while I had my day job,
A lot of what we then considered “working hard” was actually “freaking out”
Something that potential investors must understand: we do not chase revenue as the primary driver of our business. Shopify has been about empowering merchants since it was founded, and we have always prioritized long-term value over short-term revenue opportunities. We don’t see this changing. ~ Tobias Lutke, co-founder – Shopify
All sorts of businesses are being built by violating assumptions about the privacy of data
The goal is to have a mature culture in which ownership over the problems and solutions is in everyone’s hands in the company. You need to train, and you need to build a leadership bench, and you need to make sure that you’ve articulated those problems really well and made ownership clear. ~ Jeff Lawson, co-founder – Twilio
Buy second monitors for everyone, they will save at least 30 minutes a day, which is 100 hours a year
Building a good business involves finding a set of customers that you can serve, however, a ‘great business’ is only realized when you can serve that set of customers in multiple ways. ~ Chris Savage, co-founder – Wistia
Surely if you’re building software, it is the ultimate in swapping between analytic and empathetic
Optimism, pessimism, fuck that; we’re going to make it happen
Even a $500 million market is too small for a mega-corporation to attack
A modern productive worker is someone who does a great job in figuring out what to do next
Does anybody really care, or are they giving you polite nods and little more
Productivity doesn’t come in hours. It comes with the energy you have every day
Your job as a designer is to pull your clients, despite their protests, kicking and screaming into the future
hybrid businesses have little or no competition: technology companies want nothing to do with the real world
People ask me who inspires me. I have been inspired in my work by stuff that people make
Don’t pay crazy amounts of money for a domain name. Make your name mean something with good branding and marketing
4 Ways Startups Fail. Run out of money
Business models are a commodity now, so “how will they make money?” isn’t an interesting question
Mature, but don’t grow up
Your friends and family won’t understand what you do
You learn more than you ever could, you can build an incredible network, and you’ll have radically new experiences
You hear just how screwed up most of these successful startups were on the way up
The problem with startup advice: We remember ourselves as being smarter than we really are
The classic mistake is to confuse a few early adopters with a market
Founders are more motivated by the fear of looking bad than by the hope of getting millions of dollars
Data: It’s what turns designers from artists into the most important decision-makers in a company
In order to remain relevant, you must establish yourself as a thought leader in your industry. ~ Marc Benioff, co-founder – Salesforce
Always make products that are the best in the world and anything other than this is a recipe for mediocrity. ~ Sridhar Vembu, co-founder – Zoho
Impostor syndrome: 40% of successful people consider themselves frauds
Customer success starts even before someone is a customer ~ Steli Efti, CEO & Founder – Close
There are no shortcuts. NONE
Asana has been our attempt to solve the pain of work about work, letting organizations easily achieve their goals, or take on bigger ones. ~ Dustin Moskovitz and Justin Rosenstein, founders – Asana
If you stay very focused on customers and customer success, people pay attention to that – and in turn, they also want that same type of success. ~ Aneel Bhusri, founder – Workday
I noticed a pattern in the least successful startups we’d funded: they all seemed hard to talk to
How do we make our customers smile? Every single decision we make comes down to that
What matters is “Return on Luck” or how you take advantage of good luck and avoid choking
(with acquirers) Just avoid dropping your pants completely until you get the ballpark offer
I want to ride with people that will find a way over the concrete wall, not “pivot”
Be technical. You don’t have to write code but you do have to understand how it is built and how it works
If two people work on a task, it takes twice as long
I’m (almost) always encouraged when I hear people complain about the service because it means that people care
Your market is most likely not the people who read Digg. Nor the people who read TechCrunch
You need to earn and maintain that customer’s trust every day, every transaction. The only way you can do that is by measuring everything. ~ Lew Cirne, founder – New Relic
Let’s drop the farce, ok? Even when you had to work eighty hours, you didn’t, really
Your long term vision and the path that gets you there cannot be stolen
Cliche as it may sound, Knowledge is Power. It allows you to price your products how you like…
I care about working on interesting problems, and Shopify is this gift that keeps on giving for working on interesting problems with amazing people. That’s really what I’m preoccupied with. ~ Tobias Lutke, co-founder – Shopify
Take the customer-first approach, and you’ll build a resilient company with an impact — and a strong future. ~ Nick Francis, co-founder – Help Scout
We wanted to understand the people we were serving, so, during those first months, I spoke to hundreds of business owners and customer support professionals until I could finish their sentences. This made all the difference to our product and viability as a company. As a team, we immersed ourselves in the experiences of the customer support community; and from our first days leading Help Scout, we aligned product and business decisions with the needs of real people. ~ Nick Francis, co-founder – Help Scout
Determination. This has turned out to be the most important quality in startup founders
How to get useful feedback on your projects: Avoid Like/Dislike
When you’re trying to make an important decision, and you’re sort of divided on the issue, ask yourself: If the customer were here, what would she say? ~ Dharmesh Shah, co-founder – HubSpot
Every no gets me closer to a yes
How to start your startup in 4 steps. Have an idea. Cut it down
Sometimes if you do something very difficult, and you do it really well, the end result is that your achievement becomes completely invisible
A lifestyle business’s job is to provide a great quality of life to its owners
Our overnight success took 1000 days
If you don’t excite people first, no one will bother to spend time understanding your website
Three elements must converge for a behavior to occur: Motivation, Ability, and Trigger
Most people don’t know why they’re doing what they’re doing. They imitate others, go with the flow, follow paths without making their own
The CEO of a startup must, must, must be the product manager. He/she must own the functional user experience
No, people aren’t getting any smarter or harder-working. But the amount of leverage is obscene
When you look at your competitors, remember that everything looks perfect at a distance
Opportunity is all around us, but we have beliefs and habits that block it
5 startup Traction mistakes: They don’t pursue traction in parallel with product development
Surprisingly few companies take the basic step of attempting to learn about their customers
I argue that along with hard work, you need to know when to double down
My way of doing business is all about creating happiness on your journey. If your employees are just working toward some goal in the distant future, every day between now and then will be a slog, and they won’t care about the seemingly little things that have a big impact on the customer experience. ~ Eric Yuan, founder – Zoom
Go to each of your vendors every 6–9 months and ask for 10–30% off
A founding vision for a startup is similar to a scientific hypothesis. X will lead to Y
In big companies: Markets that don’t exist can’t be analyzed or justified
This is one of the biggest things the rest of the world doesn’t understand about hackers. They simply enjoy building things
Pick three key features, get those things very, very right, and then forget about everything else
Under Promise, Over Deliver
The only products we make at Evernote, we make for ourselves. We are the customers.
Questions co-founders need to ask each other before starting: “Can you fire me? Can I fire you?”
We all have beliefs that are holding us back. Sometimes we’re aware of them, sometimes not
A small success for your startup is probably 80% of the way to a huge success
Your founding team should never have more than 2 people total (including you)
For an idea to replicate it has to be simple enough for a friend to talk about it at a party

Funny Instagram Bios For SaaS companies

The difference between companies that fail and those that succeed is “the ability to defer gratification.”
There was something about the idea that I might have died in a grey train full of grey commuters, having not truly lived, that I could not stand
“We don’t know anything until we launch” is completely false
Smart people don’t think others are stupid
Instead of asking, “What’s the most likely outcome?,” I like to ask “What’s the worst that could happen?” and “Could it be awesome?”
It’s amazing to consider that no matter what size customer we were pitching, or where in the world we were selling, a singular idea drove all our accomplishments: we never sold features. We sold the model and we sold the customer’s success. ~ Mark Benioff, co-founder – Salesforce
To be a true customer-centric team or organization, you have to be willing to put your ego to one side. ~ David Cancel, co-founder – Drift
Motivating the tech co-founder: Anytime my cofounder needed a push — I’d bring in loads more signups
“Letting go” is uncomfortable enough for normal folks; for entrepreneurs, it can be terrifying
Customers Don’t Know What They Want. Stop Expecting Customers to Know What They Want.
Companies have woken up to the fact that people want outcomes, not ownership. They want customized experiences, and they want continuous improvement, not planned obsolescence. ~ Tien Tzuo, co-founder – Zuora
Many startups fail because the founding team thinks ‘too big’ from day one
People run the fastest they’ve ever run when death is right behind them
Networking to find a co-founder is like going to a party to find a wife
When I’m old and dying, I plan to look back on my life and say “wow, that was an adventure,” not “wow, I sure felt safe.”
There is a huge burden to getting a consumer to pay anything — and entrepreneurs underestimate the level of effort
The most destructive thing smart people do is spend their lives waiting
Top 20 reasons that 32 analyzed startups failed: Didn’t Value Customer Feedback
An ambitious startup idea with just a little bit of traction attracts all the right body parts
Divine inspiration fallacy: You think that the product spec comes from the mouth of God directly to your mind
For startups, the product is the entire startup, not just the product that’s sold
The scene will kill you and your company
Business plan: The moment an entrepreneur hits “save” or “print” the plan is out of date
If you nail a large category in a local market, you can certainly build a company worth $300M or more
Hire and promote first on the basis of integrity, second, motivation…
The few people who used it, myself among them, really loved it. Instead of changing it, we’d find more people like me
Those who think very highly of themselves tend to make for poor employees, partners, service providers…
The single best decision we ever made was to make customer service everyone’s job
Learning how to interact with customers is something that anyone starting any business must master ~ Marc Benioff, co-founder – Salesforce
Startups are not about working on a great idea — they are the relentless pursuit of doing stuff for customers
Humans are hard-wired for attention
When’s the last time you spoke to your target customer? If it’s been more than a month, then shame on you!
Technology seems simple if the design is great
Customer relationships matter more than ever because your future revenue depends on those relationships lasting well beyond a single transaction. ~ Mikkel Svane, co-founder – Zendesk
Products tend to succeed thanks to a single core use case that really mattered to users
I believe strongly that these “20 seconds of interaction” will be increasingly important
We focus on two things when hiring. First, find the best people you can in the world. And second, let them do their work. Just get out of their way. ~ Matt Mullenweg, founder – WordPress
If you reduce a big opportunity into a simple solution and be amazing at it, you’ll do quite well
You should give people valves to tell you “I hate this!” so that you can learn more faster
What a bunch of BS. ”Follow Your Passion” is easily the worst advice you could ever give or get
A perfect implementation of the wrong specification is worthless. By the same principle, a beautifully crafted library with no documentation is also damn near worthless. If your software solves the wrong problem or nobody can figure out how to use it, there’s something very bad going on. ~ Tom Preston-Werner, founder – GitHub
Too many MBAs think that their education in business can be applied directly to startups
“kick your own ass” before someone else does
The degree to which a company can utilize habit-forming technologies will increasingly decide which products succeed
The startup “valley of death” lies in between startup success and startup failure and it’s the worst place to get stuck
Listen to your customers, but don’t let them tell you what to do
To make a startup recession-proof is to do exactly what you should do anyway: run it as cheaply as possible
Until you have 10,000 folks a day coming directly to your domain name, you’re not a brand
The idea that 20% of the features will get you 80% of the value may well be correct, but it also means that on important tasks, you’re giving the customers B-grade experience where it matters most. ~ Des Traynor, co-founder – Intercom
Deliver different messages to different users based on where they are in their lifecycle
I’ve personally made the mistake of trying to jump to “big” too soon many times before
First take the time to understand what drives you and why
Embrace feeling uncomfortable
A TechCrunch article is no way for your users to hear news about your company
song: “Work like you don’t need the money, love like you’ve never been hurt, dance like nobody’s watching”
When you have a small dataset and lots of variables, you can’t predict shit
Ideas that most people derided as ridiculous have produced the best outcomes. Don’t do the obvious thing
In long term vision, metrics and heuristics cross the chasm from logical to spiritual
Trust that you will learn everything you need to know
Talking constantly to other entrepreneurs may cause “collaborative fixation.” Everyone will end up thinking of the same stuff
When key users told us something wasn’t working, we fixed it – immediately. ~ Stewart Butterfield, co-founder- Slack
A strong understanding of the outcome customers want, and how they currently get it, is essential for you to succeed in product development. ~ Des Traynor, co-founder – Intercom
Have every employee do customer support for 2 weeks
If you’re only getting “That’s cool,” then it’s time to worry. You need to get to “Oh my god”
Innovation — the internet and digital kind — are rarely the result of the work of a task force
In an early-stage startup especially, revenue is not an important goal in and of itself
If our customers aren’t successful, neither are we. ~ David Nevogt, co-founder – HubStaff
Areas that prevent creative problem-solving. Too much focus on financial rewards
If a VC firm cannot speak of women entrepreneurs they have supported, take that as a sign and move on
Chopping features is hard but a simple first step is just “Who’ll use this, and how often?”
Force yourself to innovate through voluntary restriction
A product manager is a CEO without all the “other crap” you have to deal with in running a business
Almost 80% of the traffic we enjoy is word of mouth. Existing users tell other people and in turn, they become our users. But it’s not only acquiring the users. It is mainly about retaining them and making them come back to you. That is what is really important. If you really offer a good product, people will come and stay with you. ~ Sridhar Vembu, co-founder – Zoho
You can’t “success” your way out of comparing yourself to others
“The single best decision we ever made was to make customer service everyone’s job”
“Make customer relationships a shared responsibility for your entire organization.”
“People not caring enough about your product is your true competition, not some other startup”
“Working hard, that’s the only thing I know better than my competitor. If my competitors say, “I work eight hours a day,” then I can work 10 hours. If you don’t need sleep, I also do not need sleep.”
“I try to schedule a call with every new Baremetrics customer as well as check-in once or twice a year. The feedback you get from exchanging audible words will change your product and how you run your business because you get a level of honesty that gets distilled away with short email exchanges.”
“Keep track of how many times you say ‘if’ when you explain how you’ll be successful”
“The first 20 years of the web were won by those that built the best infrastructure. Now it’s won by those that build the best experiences.”
“The startup “valley of death” lies in between startup success and startup failure and it’s the worst place to get stuck”
“Warning signs that your product sucks: “I’m really busy right now but I’ll start using your app soon.”
“The four most powerful words coming from a new hire are: “I’ll figure it out.”
“Products tend to succeed thanks to a single core use case that really mattered to users”
“Businesses talk a lot about customer loyalty. It makes sense: A person you can count on to buy from you, again and again, is more valuable than one who disappears after the first transaction.”
“Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.”
“The second biggest cause of startup failure: the cost of acquiring customers”
“Customers won’t care about any particular technology unless it solves a particular problem in a superior way.”
“People do not choose Dropbox because it has this much space or gigabytes. They choose it for the experience.”
“Take the customer-first approach, and you’ll build a resilient company with an impact — and a strong future.”
“Every customer interaction is a marketing opportunity. If you go above and beyond on the customer service side, people are much more likely to recommend you.”
“I know most people are looking for our “one top tip” or the magical “hack” that got us, customers, there really isn’t any one thing. We grew email by email, Skype by Skype, webinar by webinar, and looking back I can’t distill it down to any one thing.”
“I’ll assert that the market is the most important factor in a startup’s success or failure.”
“Businesses can’t afford to react to what their customers want; they need to anticipate their needs”
“Customer support is not an expense to be minimized, but an opportunity to be maximized”
“In the startup world, if your primary focus is on making money, you usually won’t make money.”
“It’s not easy, but we built a product that people love to use. Like they really, really love it.”
“The most important factor to increasing growth is not the Viral Coefficient, but the Viral Cycle Time”
“I’m (almost) always encouraged when I hear people complain about the service because it means that people care”
“Each time I have built a team, personal traits — not professional skills — have been what propelled the company forward”

Learn more about starting a software development business:

Where to start?

-> How much does it cost to start a software development business?
-> Pros and cons of a software development business

Need inspiration?

-> Other software development business success stories
-> Examples of established software development business
-> Marketing ideas for a software development business

Other resources

-> Software development business tips

4-Step Guide: How To Create The Perfect Instagram Bio For Your Business

Instagram gives you 150 characters to tell your followers what your business is about.

This is where you are given the opportunity to summarize your company, engage your audience, and leave a great first impression.

We will break down the qualities and aspects of Later's Instagram bio, as a template for you to use.

Step 1: Highlight Exactly What You Do

Your Instagram bio should be a place where you tell your readers exactly who you are.

This should be brief, clear, and to the point. Explain what makes you unique and what you can do for your audience.

In the Later example, they do this in two different ways:

In their profile name, they showcase their company name with a clear description of what they do
They provide even more explanation and boost their brand up, saying they are the #1 marketing platform for Instagram

Step 2: Pitch Your Service [And Use Relevant Keywords]

While it's important to explain what type of company you are, it's also critical to pitch your product or service.

When creating a website, this is often the first thing people see on your site to really understand what you are offering and what makes you stand out from the rest.

Later does this using one line on their bio, and 8 relevant keywords:

Step 3: Provide A Clear Call To Action

Your call to action should be something you are encouraging your audience to do.

This could be in the form of a recent promotion you are offering, a link to a specific article you want eyes on, or just a way for users to get directed to your website.

In any case, you should always provide the user with easy access to whatever it is you'd like them to do. You can do this by providing a direct, embedded link on your bio.

For the Later example, they encourage users to check out their blog where they showcase tips and guides. This is a common strategy that brands use to get more traffic to their blog, and eventually, turn leads into customers.

Step 4: Use Emojis

Lastly, emojis are a great way to break up any text-heavy sections in your Instagram bio.

Be sure to use emojis that are relevant to your brand or to highlight the items you are discussing in your bio.

Later adds emojis to draw the readers eyes to certain aspects of their bio, such as what they do and their call to action:

Part of

Starting A Software Development Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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