500 Best Instagram Bios For SaaS Companies [2021]

500 Best Instagram Bios For SaaS Companies [2021]

If you're looking to up your Instagram game, it's imperative that you have a great Instagram bio.

Your Instagram bio is the first thing your followers will see - it should be unique and tell users exactly what you do and who you are.

We understand how difficult it can be to craft a compelling Instagram bio, which is why we curated a list of the best software development business Instagram bios.

Additionally, we provide you with examples of the best software development business bios on Instagram and a step-by-step guide to get you started.

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Creative Instagram Bios For SaaS companies

  • Revenue first is key when you don’t have a cofounder
  • Pretty much everything you’re working on is critical to the product, which isn’t true at large companies
  • Features, messaging, the path to customers, your competitive edge, your pricing model — all this gets figured out as you go
  • During the early stages of Zoom, I personally emailed every customer who canceled our service. One customer replied to my note and accused me of sending auto-generated emails “impersonating” the CEO — he said Zoom was a dishonest company! I wrote back that the email was indeed from me, and that it wasn’t generated by one of our marketing tools. He still didn’t believe me, so I wrote back again and offered to meet him on a Zoom call right that minute to prove it was me writing the emails. ~ Eric Yuan, founder – Zoom
  • Single worst strategic mistake that any software company can make: Re-write from scratch
  • Customer success means caring about making your customers successful. It starts with you selling to people you think you can make successful instead of selling to everybody. ~ Steli Efti, co-founder – close.io
  • “What did you do to build such a strong community on Reddit?” We gave a damn
  • You need a central design vision — there’s no way around that
  • Diversity of channels actually increases your risk that you never find a scalable channel at all
  • Don’t take this shit for granted! If someone helps you out — be really appreciative of it
  • Users aren’t customers and brand doesn’t equal sales
  • I prefer great vision and bad execution to bad vision and great execution
  • The founders that make a dent in the universe are dissidents. They are not afraid to tell their bosses they are idiots
  • Products best path: The fastest way your product solves your own problem
  • You can only avoid competition by avoiding good ideas.
  • Product Managers are “NO” people, not “YES” people
  • Figure out exactly what you need and just ask for it. Don’t play games, don’t posture, don’t hint
  • You are the least responsible for your success and failure. So just, do
  • At Balsamiq, we don’t have deadlines. Ever.
  • Most people like to build and grow things. You can chalk the psychology up to our agrarian past
  • Overly networked individuals suffer from a lack of honest feedback
  • Martyrs inspire guilt, and guilt is a terrible emotion to inspire in a group
  • (on A/B testing): It’s incredibly easy to interpret data in a way that suits your needs and justifies your conclusions
  • You should always try to have at least six people interview each candidate that gets hired
  • You don’t find a technical cofounder, you earn one
  • Most eureka moments happen iteratively; that is, one small creative burst leads to another which leads to another
  • You Have To Grit Your Teeth, Be A Warrior, Or Do Something Less Disruptive
  • Do you want to build an institution fit for a future worth fighting for?
  • Experts — journalists, analysts, consultants, bankers, and gurus can’t “do” so they “advise.”
  • Website visitors don’t seem to care how long the trial period is
  • If you’re starting something new, expect a long journey. That’s no excuse to move slow though
  • Never let a line of communication go cold with a potential acquirer
  • Need a Technical Co-founder? Hire a Product Design Lead First
  • Avoid letting raising money distract you from what really matters — building a great product and delighting your users
  • (getting funded) It’s a guaranteed lifetime addiction to entrepreneurship
  • Fabulous storytelling solves 75% of your PR problems
  • Realize the daily highs and lows are what actually make your life meaningful
  • Be yourself. Abnormal people create abnormal returns
  • Top Ten Lies of Entrepreneurs: “Our projections are conservative.”
  • How can you get noticed? Don’t expect to tell the whole story, just enough to get them curious and wanting to know more
  • Shut up! Announcing your plans makes you less motivated to accomplish them
  • Everything Apple develops today is tied back into their operating system — the trunk
  • If you don’t have passion for your code/product/startup everyone will know
  • In a recession, the use of Facebook, Linked In, eCommerce, blogs will increase
  • Companies fail every day. Even big companies, with the most advanced strategies crafted by the most competent individuals, get disrupted out of relevance regularly. The best way to avoid that fate is to build a team that is able to ride the waves of disruption, a team that is able to challenge itself, a team that is able to constantly get out of its comfort zone, and most importantly, a team that never becomes complacent. ~ Nicolas Dessaigne, co-founder – Algolia
  • The market does not care how long you worked on something
  • Entrepreneurs measure progress by “accomplishing their goals”
  • We need a new generation of executives who understand how to manage and lead through data. And we also need a new generation of employees who are able to help us organize and structure our businesses around that data ~ Marc Benioff, co-founder – Salesforce
  • Probability of a deal ever closing declines by 10% each day it doesn’t close
  • This is not checkers; this is mutherfuckin’ chess — Technology businesses tend to be extremely complex
  • You don’t need a PR firm, you don’t need an in-house PR person and you don’t need to spend ANY money to get amazing PR
  • My drive has always been about putting a smile on someone’s face because their lives got a little less painful. ~ Fred Luddy, co-founder – ServiceNow
  • An inward-facing thought process is exactly what you don’t want
  • Interface Design is Copywriting. Designing an interface is largely an exercise in choosing the right words
  • I think the key is to stay super focused on the user and the customer. ~ Joel Gascoigne, co-founder – Buffer
  • My single biggest personal improvement as CEO occurred on the day when I stopped being too positive
  • When you look for reasons not to do something, you will always find them
  • A key job of the founder is to identify the single binding constraint for the startup at any given time
  • I still read people discussing strategies for building products that they don’t use
  • The team should own the vision and direction for the part of your product that it works on
  • As much as we can, we want to prevent people from having to think about how to keep and share their stuff. ~ Arash Ferdowsi, co-founder – Dropbox
  • The only constant in the technology industry is change ~ Marc Benioff, co-founder – Salesforce
  • Put headphones on, people distract you less. Listen to foreign music, it distracts you less
  • 3 mistakes I made as a young entrepreneur. Treating employees like friends
  • Just take action — good things that you can never foresee will come from it
  • Don’t fear the no-man’s land between early adopters and mainstream. Use the Chasm Shield
  • Don’t ask customers what they’ll pay. Tell them
  • My experience with the press has taught me to be careful, be focused, and be strategic
  • You must confirm the marketing ahead of time: blogs, twitterers, ad buys, etc… Don’t leave it up to chance.
  • Startup years are like dog years — One year at a startup is like seven anywhere else
  • You should recruit people that give you an unfair advantage. You should try to win the game before it starts
  • The best way to acquire new customers is to make your current customers excited and happy about your products. ~ Mikkel Svane, co-founder – Zendesk
  • Startups are the natural evolutionary answer to this new environment
  • When you operate believing you’re the best person, or the only person to do a specific task, you undermine the confidence of your employees
  • Define the simplest “productised” derivation of the Grand Vision that generates value
  • Truly good decisions are forged from the furnace of argument
  • The thing that can pull a team through these rough spots is belief in SOMETHING
  • DON’T BREAK WHEN BROKEN
  • Things don’t have to be in balance to be in balance. You can work 16 hours a day and be in balance
  • We did a lot of things that went against the DNA of our product
  • The MOST IMPORTANT RULE: Have a customer before you start your business
  • Nothing gets VCs to move faster than traction
  • Investors: They hate MBA speak, they find it pretentious and boring
  • Customers won’t care about any particular technology unless it solves a particular problem in a superior way. ~ Peter Thiel, co-founder – PayPal
  • Customers want new functionality, but they don’t want the traditional complexity that has marred products in the past. ~ Marc Benioff, co-founder – Salesforce
  • It doesn’t matter a damn bit what you’re saying, it matters what’s being heard
  • It’s paramount to at least be open about messing up
  • Raising “too much” capital for an idea is poison
  • Every employee at Workday thinks about how they are going to help customers be successful. It is a simple formula, but a lot of companies go out, and they don’t listen to their customers; they don’t try to solve hard problems, making it tougher for them to create a great business. ~ Aneel Bhusri, co-founder – Workday
  • Let’s stop giving lying on stage and vanity metrics a free pass
  • Changing your mind is a sign of intelligence
  • Customer support is not an expense to be minimized, but an opportunity to be maximized. ~ Dharmesh Shah, co-founder – HubSpot
  • We chase patterns that aren’t there and miss eager markets right in front of us
  • You cannot (usually) raise $ for a services business. Why? Hard to scale without adding lots of bodies
  • Unless you have something practical that you need to do, reading about startups, business, and so on, is a waste of time
  • There isn’t a shortage of developers and designers. There’s a surplus of founders
  • Show passion, not perfection
  • Too often founders miss focusing on the reasons people WILL use your product
  • (VCs) Those top-tier firms, who actually are big-time, usually don’t act big time.
  • When you build out customer service operations and your customer services and systems and so on, you often take a starting point in yourselves and your own needs rather than your customers’ needs. I think that’s one of the things we learned before starting Zendesk, in working in this industry, you spend a lot of time on internal processes, internal mechanisms, internal training, internal polling, internal metrics. All these things are critically important for the business, but don’t matter at all for the customer. That was one of the things that drove us to build Zendesk. We said, ‘Let’s take all the complexity out of getting up and running.’ That will enable you to focus on the customer. ~ Mikkel Svane, co-founder – Zendesk

Cute Instagram Bios For SaaS companies

  • It took us almost three years to know what exactly we had to do during those three days
  • On Failure: It’s about understanding, and accepting our limitations
  • People do not choose Dropbox because it has this much space or gigabytes. They choose it for the experience. ~ Drew Houston, co-founder – Dropbox
  • The goal of a prototype is to sketch an idea and to inspire participation: you are creating a narrative
  • A lack of commitment to one thing is just as productive as doing nothing at all
  • Mentors are there to call you on all your bullshit
  • We don’t ever engage in some interview question process that has nothing to do with what it’s really like to work with us
  • Often, people’s “needs” are much more flexible than they think
  • Too few startups these days are genuinely solving super painful problems
  • Success almost never comes from a mind-blowing idea, so sitting around trying to find one is a waste of time
  • To me, success means creating a business that empowers customers, employees, and the community in equal measure. We want to add positive value to people’s lives, from a personal and professional standpoint. ~ Dan Kurzius, co-founder – MailChimp
  • I firmly believe that “an incredible business opportunity” is not enough to make you the person for the job, instead the real question is: do you have a burning passion for the product you’re building and the customer you’re serving? ~ Jeff Lawson, co-founder – Twilio
  • It’s inevitable that tough situations will come up, but it’s how you react that is the challenge. ~ Patrick Collison, co-founder – Stripe
  • Half-working tires you out as much or more than a real full working
  • In many industries, the market size isn’t constrained by limited demand, but by broken user experience. Fix that, and you unlock the market. ~ Aaron Levie, co-founder – Box
  • Money is not the motivator of employees. Development, knowledge, and passion is
  • Once you have around 1000 users, shift all your energy to engaging/understanding them
  • When you are working on something that has to ship in two weeks, you realize how much stuff is trying to get your attention that isn’t a priority
  • Ask yourself the question: what do you wish someone would make for you?
  • Product discipline: the ability to show restraint in the face of unlimited capability
  • If your startup needs multiple miracles to succeed, you need to go back to the drawing board
  • Design is not just what it looks like and feels like. Design is how it works
  • Today, marketers are talking about what is actually the goal: To have more engaging, personal, and individual relationships with customers and sustain those over time. You have customers that activate more thoroughly, spend more, become better advocates on social media, and that’s what we all want. ~ Phil Fernandez, co-founder – Marketo
  • From the very beginning, “building a better way” has been a core value. When there’s not a solution in front of you, create one. ~ Ryan Holmes, co-founder – Hootsuite
  • It may not be in their job descriptions, but everyone in a startup should be selling
  • Your family and friends will often be the worst people to test your ideas out on
  • A good idea is worthless without impeccable execution and a commitment to iterate
  • The reason a person is critical of a thing is that he is passionate about that thing
  • Warning signs that your product sucks: “I’m really busy right now but I’ll start using your app soon.”
  • To sell your company, start getting in front of your acquirers a year in advance
  • Businesses talk a lot about customer loyalty. It makes sense: A person you can count on to buy from you, again and again, is more valuable than one who disappears after the first transaction. ~ Mikkel Svane, co-founder – Zendesk
  • You’ll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research. ~ Aaron Levie, co-founder – Box
  • (Lawyers) The more threatening the letter, the more terrifying the tone, the more they’re covering up
  • 99.5 percent of the people that walk around and say they are a social media expert or guru are clowns
  • Code is to tech startups what staff is to real-world service businesses. A big fixed cost that you want to delay
  • Stop being an emotionally distant founder. You made a commitment to this startup
  • No matter which chicken or the egg problem you are solving for, don’t be afraid of brute force
  • We focus on two things when hiring. First, find the best people you can in the world. And second, let them do their work. Just get out of their way. ~ Brian Halligan, co-founder – HubSpot
  • Technology always changes, but people always stay the same
  • Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them. ~ Marc Benioff, co-founder – Salesforce
  • The top cause of startup death is trying to grow before the foundation is solid
  • We’re not competing for attention but for memory
  • Apparently $50 million is the new $100 million and I never got the memo
  • Offense is the best defense for startups… As a startup, you don’t really have anything to defend yet
  • Vanity metrics: numbers that give the illusion of progress but often mask the true relationship between cause and effect
  • It’s not your purpose to “beat” another company. It’s your purpose to define yourself on your own terms
  • When you accept the complete and total unimportance of suffering, you can actually enjoy The Struggle
  • The idea is typically worth anywhere between 10%-30% of a bump in equity
  • In the startup world, if your primary focus is on making money, you usually won’t make money
  • If you don’t have something that turns your customers into fans, then you’re sunk
  • Trouble usually arises when, under the guise of efficiency, people stop talking and just start doing
  • If you build it and users come and say “this is great!” almost from day one, then the idea is good
  • If you’re an entrepreneur, rules aren’t your friend
  • You can’t judge the market for a five-star hotel by building a seedy motel
  • The first question a user has of your site: “Why should I care about this?”
  • Customers are giving us hints. Repeated hints are patterns. Repeating patterns are preferences
  • Take every opportunity to spend time with your customer. Whether you are a developer writing the software or the marketer telling the story, you must have a firm grip on the problem you are solving from the point of view of your customer. ~ Ross Mason, co-founder – MuleSoft
  • People who get stuff done to strive for “good enough.”
  • If you’re genuinely building something that is solving a problem for your customers, the only people you should care about are your customers. ~ Josh Pigford, co-founder – Baremetrics
  • Too many entrepreneurs go after tiny markets and then charge too little to really make a difference
  • Everyone else is your boss — all of your employees, customers, partners, users, media are your boss.
  • Disengaging is probably one of the most challenging aspects of running a startup
  • Prediction made in 2000 for 2010: Google will be a big success, possibly as big as Yahoo
  • The path forward for me is to seek that balance of hard, valuable and fun in every project I start
  • The riskiest part of the company is going to be what you, personally, as an individual, are worst at
  • When a VC tells you what’s good for you, check your wallet, then count your fingers
  • Suggestions on Interacting with VCs: Be human; be yourself
  • (on some entrepreneurs): They’re chasing results. Chasing trends. Following. They have no core.
  • I’m going to tell you a dirty little secret — investors think valuations are bullshit too
  • The people who started using it used it the way we had hoped. I think those few people kept Pinterest going
  • (VC) If they don’t want to lie, they just don’t respond
  • Don’t buy into the 20 hours a day entrepreneur myth. You need to sleep 8 hours a day to have a focused mind
  • Something people seldom talk about with entrepreneurship is how corrosive it can be to relationships
  • You will not be very helpful if you cannot code pre-product-market fit
  • That’s the biggest message from Jobs’ life. Don’t try to be like Steve. Don’t try to be like anyone
  • There’s great stuff between failure and Facebook
  • The middle stage between startup and established business is the hardest in an organization’s growth
  • Always treat your employees exactly as you want them to treat your best customers. ~ Neil Patel, co-founder – KISSmetrics
  • Everyone at Zapier does a little bit of customer service each week, so I end my week doing my support shift on Friday afternoons. I like to make sure that every single customer has heard from us that week. ~ Wade Foster, co-founder – Zapier
  • Startups are primarily competing against indifference, lack of awareness, and lack of understanding — not other startups
  • Important doesn’t mean hard and striving isn’t progress
  • Just about every startup is for sale
  • The single most important aspect of Silicon Valley is that it’s where many great people choose to live
  • Can you tell a story about the product that would make a blogger say, “Holy crap”
  • People not caring enough about your product is your true competition, not some other startup
  • Businesses can’t afford to react to what their customers want; they need to anticipate their needs. ~ Parker Harris, co-founder – Salesforce
  • Take the time to build relationships with potential acquirers. You never know when you may need them
  • The most important factor to increasing growth is not the Viral Coefficient, but the Viral Cycle Time
  • Today successful companies start with the customer. They recognize that customers spend their time across many channels, and wherever those customers are, that’s where they should be meeting their customers’ needs. And the more information you can learn about the customer, the better you can serve their needs, and the more valuable the relationship becomes. That’s digital transformation: from linear transactional channels to a circular, dynamic relationship with your subscriber. ~ Tien Tzuo, co-founder – Zuora
  • When you have a well-defined core, YOU will be 90% of the feedback that you need
  • The Hustler learns the rules quickly — breaks those he needs to — and dances around those he shouldn’t
  • Make customer relationships a shared responsibility for your entire organization. ~ Mikkel Svane, co-founder Zendesk
  • No! Try not. Do, or do not. There is no try
  • Aim for the experience that is most useful rather than the simplest
  • When you manage people like children, that’s what they become
  • Problems that Introverts Have with Networking. Making small talk
  • Startups are coached to death when it comes to their demo day pitch. The pitch has become so formulaic, it’s almost laughable
  • Address bad news, develop methods to accelerate your personal recovery time, and then quickly take steps to right the ship
  • We did survey customers and we asked them, “How much more effective do you think you are with Asana versus without Asana? ~ Justin Rosenstein, co-founder – Asana
  • Nobody owes you anything and your college degree means nothing

Cool Instagram Bios For SaaS companies

  • The 5 main qualities of an ‘exceptional startup.’ Traction
  • People are the people that can help you. Be completely transparent
  • I’ll assert that the market is the most important factor in a startup’s success or failure
  • What people mention far less often is that entrepreneurship is also tedious
  • The coffeeshop fallacy is a mismatch between the work one imagines being involved in a pursuit and the actual day-to-day labour
  • (MY STUPID GUN APP) In one month I made $16,000
  • Those folks who are focused on customer development, they’re growing at 30% higher year-over-year growth rates than those who aren’t. ~ Patrick Campbell, co-founder – ProfitWell
  • When designs fail to provide an appropriate next step for users it stops them in their tracks
  • Learn early, learn often. ~ Drew Houston, co-founder – Dropbox
  • Instead of a one-size-fits-all product, you often end up with a one-size-fits-none product
  • As soon as your new startup has some actual end-users a fear of changes sets in
  • Lose your technical and design snobbery. Whatever works, works
  • First-time entrepreneurs often fail to realize that when you build something new, no one will care
  • Until you’ve passed a thousand signups, the CEO should be personally emailing every new user
  • if you’re not hearing 'no' a lot (from people or the market) you’re not trying hard enough
  • Instant Value. This is easily the most important thing.
  • Stripe makes it easy for anyone, be it an individual or a small business or a large business, to accept credit card payments on the Internet. We want to give control to the user or the business to define what the experience looks like. ~ Patrick Collison, co-founder – Stripe
  • People will do great things for you because they want to, not because they have to
  • Our single greatest innovation, however, was recognizing that they (people) could do a better job innovating than us
  • Take 1,000 “brilliant jerk” founders and I’d bet that less than 2 will have enough brilliance to overcome the jerkiness
  • It’s not easy, but we built a product that people love to use. Like they really, really love it. ~ Michael Pryor, co-founder – Trello
  • On leadership: If you want others to follow, learn to be alone with your thoughts
  • Keep the team small. All doers, no talkers. Absolutely no middle managers
  • I strongly believe the business of a business is to improve the world. ~ Marc Benioff, co-founder – Salesforce
  • Every customer interaction is a marketing opportunity. If you go above and beyond on the customer service side, people are much more likely to recommend you. ~ Stewart Butterfield, co-founder – Slack
  • I created more fear of not starting than the fear of starting
  • If you aren’t willing to take a shot by going full time it tells investors you aren’t confident enough in the idea or in yourself
  • Speed in hiring: Have an offer letter ready before the interviewee arrives
  • The moment you get paid for your product, is the moment you emerge from the warm, caring Silicon Valley cocoon into the real world
  • You can’t please everyone, so proudly exclude people
  • Frequency of execution is perhaps more important than the duration of execution
  • The best time to start a company is always two years ago, and the next best time is now
  • I think customer service, new customer acquisition, word of mouth, and the promoter economy are very tightly integrated. ~ Mikkel Svane, co-founder – Zendesk
  • If you are constantly looking at why something will fail you are going to go out of business pretty quickly
  • Simplicity isn’t enough — clarity is where it’s at
  • I think of bootstrapping as a very slow form of raising money
  • If you miss the chance to make the best of every moment, what kind of future will you create?
  • I believe that the top creative people are at their peak when they see something for the first time
  • If this was Hollywood, the folks who pay to present to investors are ugly, unpopular, and lack talent
  • For the things in my life that actually mattered, I’ve never needed any to-do list to tell me to do them
  • The fallacy is that you’re searching for a theory in a pile of data, rather than forming a theory and running an experiment
  • Yes,” means no. “Where can I buy that?” means maybe. “Here’s $20 dollars,” means yes.
  • The key to staying sane at a startup is hanging out with a different social circle (non-tech)
  • One trend I noticed between successful startups and failures, is that the failures made a lot of marketing mistakes
  • Your audience is your lifeblood ~ Tobias Lutke, co-founder – Shopify
  • I try to schedule a call with every new Baremetrics customer as well as check in once or twice a year. The feedback you get from exchanging audible words will change your product and how you run your business because you get a level of honesty that gets distilled away with short email exchanges. ~ Josh Pigford, co-founder – Baremetrics
  • The lower the CEO salary, the more likely it is to succeed
  • I’d rather have conviction and be wrong than have doubts and be right
  • Forget startup orthodoxy. Just do it! Practical action is the antidote to anxieties about your skills deficiencies
  • I encourage you to reconsider the word “user” and what you call the people who love what you’ve created
  • The more aggressively you redefine the problem, the more likely it is you’re going to solve it
  • Startups are not engineered. They’re hacked, scrapped for parts, and reassembled endlessly until something sticks
  • Persistence isn’t using the same tactics over and over. Persistence is having the same goal over and over.
  • Early in a startup, product decisions should be hunch-driven. Later on, product decisions should be data-driven
  • Our most successful companies are led by entrepreneurs who have a unique talent — they are heat-seeking missiles
  • The next big thing always starts out being dismissed as a ‘toy’
  • If someone else makes their product easier to buy or use than you, that is when you lose customers the fastest
  • Avoiding perpetual “try not to die mode” is the only way to rediscover the ambition and drive to shoot really big
  • If you’re not saying “HELL YEAH!” about something, then say no
  • Don’t worry about age. Great entrepreneurs can get started at any age
  • Each time I have built a team, personal traits — not professional skills — have been what propelled the company forward
  • The second biggest cause of startup failure: the cost of acquiring customers
  • You’re not innovating if: You are always worrying about what other companies are doing
  • Keep track of how many times you say ‘if’ when you explain how you’ll be successful
  • (web) It bypasses all middlemen. And, it turns out, there are a lot of middle persons in this society
  • CEOs often either: take things too personally Do not take things personally enough
  • Don’t worry about stating the obvious…the obvious almost never is
  • A company’s risk-tolerance level is set by a leader’s reaction to failure
  • In most cases, business growth occurs when customers can get the maximum value from a product or service, which is why customer success is a real indicator of business growth. But customer success cannot be maximized without creating a dialogue where feedback is captured and acted upon. ~ David Nevogt, co-founder – HubStaff
  • The publishing industry has been evolving the design of images and text for centuries. Tablet and touch allows it to come together
  • Behind all smart devices and other technology is the need to get closer to the customer ~ Marc Benioff, co-founder – Salesforce
  • Never start a business focused on solving a big company’s problem. They don’t know they have a problem
  • The winners of a unit economics contest would be more likely to build successful companies
  • If you join a startup early, you’re a shoe-in for executive positions. Nope
  • Thinking about your purpose is actually pretty crucial to your success as a company and a brand: Not only does it give customers something to believe in, but it will inspire your team to think bigger, and make your product better. ~ Hiten Shah, co-founder – KISSmetrics
  • The first 20 years of the web were won by those that built the best infrastructure. Now it’s won by those that build the best experiences. ~ Aaron Levie, co-founder – Box
  • The most common startup mistake is being afraid to make mistakes
  • Entrepreneurs don’t “noodle,” they “do.” This is what separates entrepreneurs from big executives, consultants and investors
  • Everyone should have vesting. If you have a lawyer who tells you otherwise, get a new lawyer
  • When we have hired new employees, they must care about other employees, care about the community, care about the customer, care about the company, care about teammates and also care about themselves. In a way, our own company value is just one word, care. So five things really matter: care about the community, customer, company, teammates, as well as ourselves. ~ Eric Yuan, founder – Zoom
  • I believe in a market-first approach. Any sufficiently big market will give you tons of interesting ideas
  • One of the purposes of life, and selfishly what makes people happy, is building things that are impactful. ~ Dustin Moskovitz, co-founder – Asana
  • Good Design = Elicits the Desired “Feeling/Motivation”
  • You just have to throw away much of your guilt and self-doubt
  • Don’t get lost in the feedback maze. Everyone on the planet loves to give feedback…
  • Not one of the successful entrepreneurs I know started as an expert
  • If your goal has primarily monetary motivations, look at the unsexy
  • When you are solving a difficult problem re-ask the problem so that your solution helps you learn faster
  • I know most people are looking for our “one top tip” or the magical “hack” that got us, customers, there really isn’t any one thing. We grew email by email, Skype by Skype, webinar by webinar, and looking back I can’t distill it down to any one thing.
  • I’m not that good at changing the world through art and should stick to what I know: science.
  • Working hard, that’s the only thing I know better than my competitor. If my competitors say, “I work eight hours a day,” then I can work 10 hours. If you don’t need sleep, I also do not need sleep. ~ Eric Yuan, founder – Zoom
  • The only way to be able to work full-time on a startup was to build a product that generated revenue early
  • Standout by putting your company’s value proposition (not logo) on a t-shirt
  • As technology and markets evolve, companies have to innovate, make innovative products and keep going and try to make a positive change in the world in some respect. ~ Sridhar Vembu, co-founder – Zoho
  • Starting makes things real. Starting builds momentum. Starting gets you excited. Starting eliminates all your excuses
  • Once people are connected… they’re discovering that they can contribute to a community, which is an empowering experience
  • The best work, IMHO, gets done when the core tech team is within shouting distance of each other
  • If you don’t succeed with your startup, it’s not your fault. If you’re not successful, it is your fault
  • A new business is like a shortwave radio. You have to fiddle patiently with all the dials until you get the reception you want
  • Do you want to be different from 99% of other companies? Be honest. Be genuine

Unique Instagram Bios For SaaS companies

  • You can’t have good ideas unless you’re willing to generate a lot of bad ones
  • Startup mistake: They focus their networking on the top instead of the middle
  • The right response to an unacceptable offer is a counter-offer
  • One reason you need resilience in a startup is that you are going to get rejected a lot
  • The four most powerful words coming from a new hire are: “I’ll figure it out.”
  • Leverage is what gets people excited… the ability for the seed of an idea to turn into a game-changer.
  • I came into the interview ready to react. I had an answer for everything, but no real story that I was going to tell
  • Why I sold my startup: “When I start my next company, I can swing for the fences”
  • Customers cannot tell you what they need
  • You need persistence because everything takes longer than you expect
  • Being a good leader: People I’ve worked with know that I really want to help them win
  • People want what’s best for them, and they can switch on a dime because there’s always a new disruptor disrupting the last disruptor. So companies should just strive to keep changing and adapting to their customers’ needs. ~ Ben Chestnut, co-founder – MailChimp
  • “Fail!” is the cry of someone who doesn’t create, doesn’t ship, doesn’t launch, who doesn’t make things
  • It generally takes years for a founder to develop the CEO skillset
  • Empowerment doesn’t mean letting everyone do whatever the fuck they want
  • On being acquired: “Selling out isn’t a dirty choice”
  • You can’t 80/20 everything. There are some things that you have to go beyond that and be the best in the world at
  • A Pivot should not be an excuse for a lack of a coherent strategy or a lack of impulse control
  • Observe the world around you — everything you do, and especially everything you hate to do
  • I started eBay as an experiment, as a side hobby basically, while I had my day job,
  • A lot of what we then considered “working hard” was actually “freaking out”
  • Something that potential investors must understand: we do not chase revenue as the primary driver of our business. Shopify has been about empowering merchants since it was founded, and we have always prioritized long-term value over short-term revenue opportunities. We don’t see this changing. ~ Tobias Lutke, co-founder – Shopify
  • All sorts of businesses are being built by violating assumptions about the privacy of data
  • The goal is to have a mature culture in which ownership over the problems and solutions is in everyone’s hands in the company. You need to train, and you need to build a leadership bench, and you need to make sure that you’ve articulated those problems really well and made ownership clear. ~ Jeff Lawson, co-founder – Twilio
  • Buy second monitors for everyone, they will save at least 30 minutes a day, which is 100 hours a year
  • Building a good business involves finding a set of customers that you can serve, however, a ‘great business’ is only realized when you can serve that set of customers in multiple ways. ~ Chris Savage, co-founder – Wistia
  • Surely if you’re building software, it is the ultimate in swapping between analytic and empathetic
  • Optimism, pessimism, fuck that; we’re going to make it happen
  • Even a $500 million market is too small for a mega-corporation to attack
  • A modern productive worker is someone who does a great job in figuring out what to do next
  • Does anybody really care, or are they giving you polite nods and little more
  • Productivity doesn’t come in hours. It comes with the energy you have every day
  • Your job as a designer is to pull your clients, despite their protests, kicking and screaming into the future
  • hybrid businesses have little or no competition: technology companies want nothing to do with the real world
  • People ask me who inspires me. I have been inspired in my work by stuff that people make
  • Don’t pay crazy amounts of money for a domain name. Make your name mean something with good branding and marketing
  • 4 Ways Startups Fail. Run out of money
  • Business models are a commodity now, so “how will they make money?” isn’t an interesting question
  • Mature, but don’t grow up
  • Your friends and family won’t understand what you do
  • You learn more than you ever could, you can build an incredible network, and you’ll have radically new experiences
  • You hear just how screwed up most of these successful startups were on the way up
  • The problem with startup advice: We remember ourselves as being smarter than we really are
  • The classic mistake is to confuse a few early adopters with a market
  • Founders are more motivated by the fear of looking bad than by the hope of getting millions of dollars
  • Data: It’s what turns designers from artists into the most important decision-makers in a company
  • In order to remain relevant, you must establish yourself as a thought leader in your industry. ~ Marc Benioff, co-founder – Salesforce
  • Always make products that are the best in the world and anything other than this is a recipe for mediocrity. ~ Sridhar Vembu, co-founder – Zoho
  • Impostor syndrome: 40% of successful people consider themselves frauds
  • Customer success starts even before someone is a customer ~ Steli Efti, CEO & Founder – Close
  • There are no shortcuts. NONE
  • Asana has been our attempt to solve the pain of work about work, letting organizations easily achieve their goals, or take on bigger ones. ~ Dustin Moskovitz and Justin Rosenstein, founders – Asana
  • If you stay very focused on customers and customer success, people pay attention to that – and in turn, they also want that same type of success. ~ Aneel Bhusri, founder – Workday
  • I noticed a pattern in the least successful startups we’d funded: they all seemed hard to talk to
  • How do we make our customers smile? Every single decision we make comes down to that
  • What matters is “Return on Luck” or how you take advantage of good luck and avoid choking
  • (with acquirers) Just avoid dropping your pants completely until you get the ballpark offer
  • I want to ride with people that will find a way over the concrete wall, not “pivot”
  • Be technical. You don’t have to write code but you do have to understand how it is built and how it works
  • If two people work on a task, it takes twice as long
  • I’m (almost) always encouraged when I hear people complain about the service because it means that people care
  • Your market is most likely not the people who read Digg. Nor the people who read TechCrunch
  • You need to earn and maintain that customer’s trust every day, every transaction. The only way you can do that is by measuring everything. ~ Lew Cirne, founder – New Relic
  • Let’s drop the farce, ok? Even when you had to work eighty hours, you didn’t, really
  • Your long term vision and the path that gets you there cannot be stolen
  • Cliche as it may sound, Knowledge is Power. It allows you to price your products how you like…
  • I care about working on interesting problems, and Shopify is this gift that keeps on giving for working on interesting problems with amazing people. That’s really what I’m preoccupied with. ~ Tobias Lutke, co-founder – Shopify
  • Take the customer-first approach, and you’ll build a resilient company with an impact — and a strong future. ~ Nick Francis, co-founder – Help Scout
  • We wanted to understand the people we were serving, so, during those first months, I spoke to hundreds of business owners and customer support professionals until I could finish their sentences. This made all the difference to our product and viability as a company. As a team, we immersed ourselves in the experiences of the customer support community; and from our first days leading Help Scout, we aligned product and business decisions with the needs of real people. ~ Nick Francis, co-founder – Help Scout
  • Determination. This has turned out to be the most important quality in startup founders
  • How to get useful feedback on your projects: Avoid Like/Dislike
  • When you’re trying to make an important decision, and you’re sort of divided on the issue, ask yourself: If the customer were here, what would she say? ~ Dharmesh Shah, co-founder – HubSpot
  • Every no gets me closer to a yes
  • How to start your startup in 4 steps. Have an idea. Cut it down
  • Sometimes if you do something very difficult, and you do it really well, the end result is that your achievement becomes completely invisible
  • A lifestyle business’s job is to provide a great quality of life to its owners
  • Our overnight success took 1000 days
  • If you don’t excite people first, no one will bother to spend time understanding your website
  • Three elements must converge for a behavior to occur: Motivation, Ability, and Trigger
  • Most people don’t know why they’re doing what they’re doing. They imitate others, go with the flow, follow paths without making their own
  • The CEO of a startup must, must, must be the product manager. He/she must own the functional user experience
  • No, people aren’t getting any smarter or harder-working. But the amount of leverage is obscene
  • When you look at your competitors, remember that everything looks perfect at a distance
  • Opportunity is all around us, but we have beliefs and habits that block it
  • 5 startup Traction mistakes: They don’t pursue traction in parallel with product development
  • Surprisingly few companies take the basic step of attempting to learn about their customers
  • I argue that along with hard work, you need to know when to double down
  • My way of doing business is all about creating happiness on your journey. If your employees are just working toward some goal in the distant future, every day between now and then will be a slog, and they won’t care about the seemingly little things that have a big impact on the customer experience. ~ Eric Yuan, founder – Zoom
  • Go to each of your vendors every 6–9 months and ask for 10–30% off
  • A founding vision for a startup is similar to a scientific hypothesis. X will lead to Y
  • In big companies: Markets that don’t exist can’t be analyzed or justified
  • This is one of the biggest things the rest of the world doesn’t understand about hackers. They simply enjoy building things
  • Pick three key features, get those things very, very right, and then forget about everything else
  • Under Promise, Over Deliver
  • The only products we make at Evernote, we make for ourselves. We are the customers.
  • Questions co-founders need to ask each other before starting: “Can you fire me? Can I fire you?”
  • We all have beliefs that are holding us back. Sometimes we’re aware of them, sometimes not
  • A small success for your startup is probably 80% of the way to a huge success
  • Your founding team should never have more than 2 people total (including you)
  • For an idea to replicate it has to be simple enough for a friend to talk about it at a party

Funny Instagram Bios For SaaS companies

  • The difference between companies that fail and those that succeed is “the ability to defer gratification.”
  • There was something about the idea that I might have died in a grey train full of grey commuters, having not truly lived, that I could not stand
  • “We don’t know anything until we launch” is completely false
  • Smart people don’t think others are stupid
  • Instead of asking, “What’s the most likely outcome?,” I like to ask “What’s the worst that could happen?” and “Could it be awesome?”
  • It’s amazing to consider that no matter what size customer we were pitching, or where in the world we were selling, a singular idea drove all our accomplishments: we never sold features. We sold the model and we sold the customer’s success. ~ Mark Benioff, co-founder – Salesforce
  • To be a true customer-centric team or organization, you have to be willing to put your ego to one side. ~ David Cancel, co-founder – Drift
  • Motivating the tech co-founder: Anytime my cofounder needed a push — I’d bring in loads more signups
  • “Letting go” is uncomfortable enough for normal folks; for entrepreneurs, it can be terrifying
  • Customers Don’t Know What They Want. Stop Expecting Customers to Know What They Want.
  • Companies have woken up to the fact that people want outcomes, not ownership. They want customized experiences, and they want continuous improvement, not planned obsolescence. ~ Tien Tzuo, co-founder – Zuora
  • Many startups fail because the founding team thinks ‘too big’ from day one
  • People run the fastest they’ve ever run when death is right behind them
  • Networking to find a co-founder is like going to a party to find a wife
  • When I’m old and dying, I plan to look back on my life and say “wow, that was an adventure,” not “wow, I sure felt safe.”
  • There is a huge burden to getting a consumer to pay anything — and entrepreneurs underestimate the level of effort
  • The most destructive thing smart people do is spend their lives waiting
  • Top 20 reasons that 32 analyzed startups failed: Didn’t Value Customer Feedback
  • An ambitious startup idea with just a little bit of traction attracts all the right body parts
  • Divine inspiration fallacy: You think that the product spec comes from the mouth of God directly to your mind
  • For startups, the product is the entire startup, not just the product that’s sold
  • The scene will kill you and your company
  • Business plan: The moment an entrepreneur hits “save” or “print” the plan is out of date
  • If you nail a large category in a local market, you can certainly build a company worth $300M or more
  • Hire and promote first on the basis of integrity, second, motivation…
  • The few people who used it, myself among them, really loved it. Instead of changing it, we’d find more people like me
  • Those who think very highly of themselves tend to make for poor employees, partners, service providers…
  • The single best decision we ever made was to make customer service everyone’s job
  • Learning how to interact with customers is something that anyone starting any business must master ~ Marc Benioff, co-founder – Salesforce
  • Startups are not about working on a great idea — they are the relentless pursuit of doing stuff for customers
  • Humans are hard-wired for attention
  • When’s the last time you spoke to your target customer? If it’s been more than a month, then shame on you!
  • Technology seems simple if the design is great
  • Customer relationships matter more than ever because your future revenue depends on those relationships lasting well beyond a single transaction. ~ Mikkel Svane, co-founder – Zendesk
  • Products tend to succeed thanks to a single core use case that really mattered to users
  • I believe strongly that these “20 seconds of interaction” will be increasingly important
  • We focus on two things when hiring. First, find the best people you can in the world. And second, let them do their work. Just get out of their way. ~ Matt Mullenweg, founder – WordPress
  • If you reduce a big opportunity into a simple solution and be amazing at it, you’ll do quite well
  • You should give people valves to tell you “I hate this!” so that you can learn more faster
  • What a bunch of BS. ”Follow Your Passion” is easily the worst advice you could ever give or get
  • A perfect implementation of the wrong specification is worthless. By the same principle, a beautifully crafted library with no documentation is also damn near worthless. If your software solves the wrong problem or nobody can figure out how to use it, there’s something very bad going on. ~ Tom Preston-Werner, founder – GitHub
  • Too many MBAs think that their education in business can be applied directly to startups
  • “kick your own ass” before someone else does
  • The degree to which a company can utilize habit-forming technologies will increasingly decide which products succeed
  • The startup “valley of death” lies in between startup success and startup failure and it’s the worst place to get stuck
  • Listen to your customers, but don’t let them tell you what to do
  • To make a startup recession-proof is to do exactly what you should do anyway: run it as cheaply as possible
  • Until you have 10,000 folks a day coming directly to your domain name, you’re not a brand
  • The idea that 20% of the features will get you 80% of the value may well be correct, but it also means that on important tasks, you’re giving the customers B-grade experience where it matters most. ~ Des Traynor, co-founder – Intercom
  • Deliver different messages to different users based on where they are in their lifecycle
  • I’ve personally made the mistake of trying to jump to “big” too soon many times before
  • First take the time to understand what drives you and why
  • Embrace feeling uncomfortable
  • A TechCrunch article is no way for your users to hear news about your company
  • song: “Work like you don’t need the money, love like you’ve never been hurt, dance like nobody’s watching”
  • When you have a small dataset and lots of variables, you can’t predict shit
  • Ideas that most people derided as ridiculous have produced the best outcomes. Don’t do the obvious thing
  • In long term vision, metrics and heuristics cross the chasm from logical to spiritual
  • Trust that you will learn everything you need to know
  • Talking constantly to other entrepreneurs may cause “collaborative fixation.” Everyone will end up thinking of the same stuff
  • When key users told us something wasn’t working, we fixed it – immediately. ~ Stewart Butterfield, co-founder- Slack
  • A strong understanding of the outcome customers want, and how they currently get it, is essential for you to succeed in product development. ~ Des Traynor, co-founder – Intercom
  • Have every employee do customer support for 2 weeks
  • If you’re only getting “That’s cool,” then it’s time to worry. You need to get to “Oh my god”
  • Innovation — the internet and digital kind — are rarely the result of the work of a task force
  • In an early-stage startup especially, revenue is not an important goal in and of itself
  • If our customers aren’t successful, neither are we. ~ David Nevogt, co-founder – HubStaff
  • Areas that prevent creative problem-solving. Too much focus on financial rewards
  • If a VC firm cannot speak of women entrepreneurs they have supported, take that as a sign and move on
  • Chopping features is hard but a simple first step is just “Who’ll use this, and how often?”
  • Force yourself to innovate through voluntary restriction
  • A product manager is a CEO without all the “other crap” you have to deal with in running a business
  • Almost 80% of the traffic we enjoy is word of mouth. Existing users tell other people and in turn, they become our users. But it’s not only acquiring the users. It is mainly about retaining them and making them come back to you. That is what is really important. If you really offer a good product, people will come and stay with you. ~ Sridhar Vembu, co-founder – Zoho
  • You can’t “success” your way out of comparing yourself to others
  • “The single best decision we ever made was to make customer service everyone’s job”
  • “Make customer relationships a shared responsibility for your entire organization.”
  • “People not caring enough about your product is your true competition, not some other startup”
  • “Working hard, that’s the only thing I know better than my competitor. If my competitors say, “I work eight hours a day,” then I can work 10 hours. If you don’t need sleep, I also do not need sleep.”
  • “I try to schedule a call with every new Baremetrics customer as well as check-in once or twice a year. The feedback you get from exchanging audible words will change your product and how you run your business because you get a level of honesty that gets distilled away with short email exchanges.”
  • “Keep track of how many times you say ‘if’ when you explain how you’ll be successful”
  • “The first 20 years of the web were won by those that built the best infrastructure. Now it’s won by those that build the best experiences.”
  • “The startup “valley of death” lies in between startup success and startup failure and it’s the worst place to get stuck”
  • “Warning signs that your product sucks: “I’m really busy right now but I’ll start using your app soon.”
  • “The four most powerful words coming from a new hire are: “I’ll figure it out.”
  • “Products tend to succeed thanks to a single core use case that really mattered to users”
  • “Businesses talk a lot about customer loyalty. It makes sense: A person you can count on to buy from you, again and again, is more valuable than one who disappears after the first transaction.”
  • “Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.”
  • “The second biggest cause of startup failure: the cost of acquiring customers”
  • “Customers won’t care about any particular technology unless it solves a particular problem in a superior way.”
  • “People do not choose Dropbox because it has this much space or gigabytes. They choose it for the experience.”
  • “Take the customer-first approach, and you’ll build a resilient company with an impact — and a strong future.”
  • “Every customer interaction is a marketing opportunity. If you go above and beyond on the customer service side, people are much more likely to recommend you.”
  • “I know most people are looking for our “one top tip” or the magical “hack” that got us, customers, there really isn’t any one thing. We grew email by email, Skype by Skype, webinar by webinar, and looking back I can’t distill it down to any one thing.”
  • “I’ll assert that the market is the most important factor in a startup’s success or failure.”
  • “Businesses can’t afford to react to what their customers want; they need to anticipate their needs”
  • “Customer support is not an expense to be minimized, but an opportunity to be maximized”
  • “In the startup world, if your primary focus is on making money, you usually won’t make money.”
  • “It’s not easy, but we built a product that people love to use. Like they really, really love it.”
  • “The most important factor to increasing growth is not the Viral Coefficient, but the Viral Cycle Time”
  • “I’m (almost) always encouraged when I hear people complain about the service because it means that people care”
  • “Each time I have built a team, personal traits — not professional skills — have been what propelled the company forward”

4-Step Guide: How To Create The Perfect Instagram Bio For Your Business

Instagram gives you 150 characters to tell your followers what your business is about.

This is where you are given the opportunity to summarize your company, engage your audience, and leave a great first impression.

We will break down the qualities and aspects of Later's Instagram bio, as a template for you to use.

Step 1: Highlight Exactly What You Do

Your Instagram bio should be a place where you tell your readers exactly who you are.

This should be brief, clear, and to the point. Explain what makes you unique and what you can do for your audience.

In the Later example, they do this in two different ways:

  1. In their profile name, they showcase their company name with a clear description of what they do
  2. They provide even more explanation and boost their brand up, saying they are the #1 marketing platform for Instagram

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Step 2: Pitch Your Service [And Use Relevant Keywords]

While it's important to explain what type of company you are, it's also critical to pitch your product or service.

When creating a website, this is often the first thing people see on your site to really understand what you are offering and what makes you stand out from the rest.

Later does this using one line on their bio, and 8 relevant keywords:

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Step 3: Provide A Clear Call To Action

Your call to action should be something you are encouraging your audience to do.

This could be in the form of a recent promotion you are offering, a link to a specific article you want eyes on, or just a way for users to get directed to your website.

In any case, you should always provide the user with easy access to whatever it is you'd like them to do. You can do this by providing a direct, embedded link on your bio.

For the Later example, they encourage users to check out their blog where they showcase tips and guides. This is a common strategy that brands use to get more traffic to their blog, and eventually, turn leads into customers.

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Step 4: Use Emojis

Lastly, emojis are a great way to break up any text-heavy sections in your Instagram bio.

Be sure to use emojis that are relevant to your brand or to highlight the items you are discussing in your bio.

Later adds emojis to draw the readers eyes to certain aspects of their bio, such as what they do and their call to action:

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Pat Walls,  Founder of Starter Story

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