1,000+ Best Slack Bot Business Names

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Updated: June 10th, 2025

So, you've come up with the perfect slack bot business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your slack bot business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best slack bot business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your slack bot business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

AI Slack Bot Business Name Generator

Want to come up with your own unique company or brand name?

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Ideas

Catchy slack bot business name ideas

The Plot
Particular Co.
Cyber Slack
Cybello
Purple Port
The Lamp
Twisted Network
Data Byte
Sums
Cyber Magnitude
The Stative
The Scrum
Statto
Cybernosh Co.
Datalish
Collectively Social
The Tyson
UpbeatBot
The Extent
Total Grid
Trackpad
LayerRobo
TechnoScreen
The Impression
The Zeros
Work At Nine
Data Curve
Portable Solution
Slack World
Snowball
Autolysis
Mentioned
The Mic
The Info Stat
MultiBase
Louder
The Ping
Shady Co.
The Slant
Canopy Bots
The Cabin Crew
Foster Hub
Brian and Bots
Digital Chamber
Mail Box
Backspace
Umbrella
The Tenant Pro.
The Rush Hour
Daily Camp
Dormitory
BunkerRobo
Utensils
Resting Worms
Daily Spills
Practical Pro.
The Channel Tea
To-Do Pro
Angular
Octa Tip
Input Grid
The Statement
Blurred
The Loft
Slack Shed
The Blink Co.
Look Out
The Lightroom
The Cause
The Repetitive
ClockWork
Binary
The Daily Manual
Arched
Absorb
The Computerized High Tech
Patient Automation
Additional Automating
Swarm Robot Collective
Button Trading Co
Driven
Emblazon Automation
Available Negligent Trading Co
StomachBot
Smallest Slow Down
Sheep
Google
Hard Automate
The Additional
The Zero
Automated Pro
IntelligentAutomation
Total
Archival Automated
Computerised Group
Essink Port Trading Co
Sufficient Sluggish
High Technology Collective
Cure Group
The More Automated
Low Limp Group
IndustrialAutomation
The Managerial
Man
Boat Collective
Industrial Computerization
The Test
Bare Bott
Burh Blunt
Machinery Spot
The Possible Computerization
The Dansk
The Organisational Weak
Bare Bone
Smallest Slake
Haven Automation
The Simple Button
EnoughSlack
Advanced Analytics
GoogleBot
Computerized Collective
Bare Bug
Slight Lax Pro
The Burh

Creative slack bot business name ideas

Fine Weak
The Coal
The Hard
File Abate Place
Archival
Maiden Pied Pro
The Less Machinery
MinimumSlack
The Cyclical Slow
The Available
ArchivalAutomation
Cure Spot
The Administrative Loose
Line
The Trudy
Extra Weak Group
Additional
Nasal Robot Trading Co
Sheep Pied Collective
Sudden Limp Pro
The Additional Mechanisation
The Flat Boat
Smallest Slackening
Essink Bott Group
FileSlack
Less Negligent Trading Co
The More Automated
Bone Spot
Bott Pro
Dansk Button Pro
Seasonal Slump
Fair Bone
Fine Limp
The Ant Bott
The Progressive
Flaccid Place
Loose Spot
Canad Zool
The Sudden
Bituminous Slacken
Called Computerization
Shaven Automation
Industrial Computerization
Fixed
Syst
Adaptive Mechanisation Spot
Bituminous Falloff Trading Co
Flexible Automated Collective
Mechanization Pro
Little
Adaptive Automating
Radial Cure
Substantial Slacken
Svensk Boat Collective
Available Negligent Trading Co
Brig Baute
The Norwegian
AvailableSlack
The Future
The Deck
TypicalBot
Zool Pro
EnoughSlack
The Controlled High Technology
Flat Bone
Flexible Mechanization Collective
SheepBot
Brig Button Collective
Pre
The Hang
Integrated Mechanisation Co
Robot Group
Zool Robot
Office High Tech Pro
The Free
More Automatic
Fpga Bott Trading Co
Boat Trading Co
The Economic
Tidal basin Automation
MereAutomation
Hang Weak
The Cyclical Limp
Weak Spot
Cave in Automation
Unabsorbed Falloff
Fine Limp Collective
ComputerizedAutomation
Matthew
FurtherAutomation
Administrative Auto
Adaptive Computerized
Burh
Bare Bone
SuccessfulAutomation
Fair Boat
Swarm Robot Collective
Slump Place
Deutsch Button Trading Co
Bituminous
Initial
TemporarySlack
Aquatic
Initial Lax
Trivia
SemiAutomation
AdministrativeSlack
Computerized Computerized
The Water Slacken
Initial Weak Pro
FutureAutomation
Hasten Automation
Sac
The Seasonal
Sandy Boot Place
Fold Zool Pro
The Minimum
Available Loose Co
Button Pro
FiniteAutomation
Burh Bone
Temporary
The Zool
Computerization Group

Learn more about starting a slack bot business:

Where to start?

-> How much does it cost to start a slack bot business?
-> Pros and cons of a slack bot business

Need inspiration?

-> Other slack bot business success stories
-> Marketing ideas for a slack bot business
-> Slack bot business slogans

Other resources

Funny Slack Bot Business Names

StomachBot
The Empty
The Fiscal
WesternBot
WetSlack
Hang
The Initial
Efficient
Enough
SophisticatedAutomation
The Flat
Organizational
The Smallest Negligent
SuddenSlack
Force
The Less Machinery
Positive
Fold Zool Pro
IntelligentAutomation
Financial Negligent Spot
Fine Weak
DesignAutomation
Less Slump
SandyBot
Design
The Cyclical Limp
Slight Slake
IndustrialAutomation
Advanced Avionics
TriviaBot
The Extra
Equation Automation
The Saccadic
Automate Group
Saccadic High Tech Trading Co
The Dansk Zool
Flat
Free
Administrative Automatic
The Canad
Man Cure Spot
Clerical Automatic Place
Machinery Collective
The Easy
Fiscal Slow Collective
Burh Button
Deutsch Button Trading Co
Successful Automated Co
The Organisational Slacken
More
Budgetary Slump
The Simple Cure
The True
The Managerial Lax
The Zero
Integrated Automatic
The Leash
Deutsch
Widespread Automatic Group
ProgrammableAutomation
Seasonal Slow Up
LessAutomation
Loose Place
Caption Automation
Advanced Auto
Zool Collective
Substantial Slack Up
Systematic Robot Pro
Nasal
Fpga
Brig Bone
Mention Automation
Falloff Group
Bare Boot
ForstBot
Trivia
The Maximum
Overall Mechanization Place
Automated Collective
Weak Place
Essink
Google
BasedAutomation
The Budgetary Negligent
Unnecessary Falloff Place
Boat Trading Co
Negligent Pro
Cyne
The Deutsch
SacBot
The Further
Simple Pied
Computerised Trading Co
More Automatic
Brig Borg
Coal Falloff Place
Boat Collective
Sufficient Standing
Smallest Slackening
Slump Place
Dom Pied Co
Machinery Co
Swarm Robot Collective
The Excess
Maiden Boat Co
Affection Automation
ZoolBot
Brig
Sudden Standing
Additional Slump Co
ModernAutomation
The Advanced
LittleSlack
The Financial
Mechanical
Automate Trading Co
Archival Automated
The Controlled High Technology
Computerized Trading Co
Mechanization Co
Upl Bott
Dynamic
Substantial Slow Up
Mechanisation Trading Co

Cool slack bot business name ideas

Lax Trading Co
Cost Automate Collective
CyneBot
Administrative Archiving
Cockpit
Negligent Spot
Upl Bott
The Substantial
Automate Group
Saving
Substantial Slow Down
Industrial Mechanization Collective
The Hang Abate
Enough Falloff Collective
Efficient Automatic
FoldBot
The Archival
LittleSlack
Pied Group
ModernAutomation
ComputerizedAutomation
Much Slacken Trading Co
The Zero Negligent
Organisational Slacken Trading Co
Simple Mechanization
Limp Place
More Automatic
Equation Automation
Computerized Pro
Positive Slacken
Norwegian Button Collective
Zool Robot
Slight Slack Off
Smallest Sluggish
Lax Spot
ExtraSlack
Smallest Slow
Bituminous Falloff Trading Co
Bare Bone
The True
Sufficient Slackening
Sandy
The More Automated
The Deck
Low Weak
Port Collective
Successful
Substantial Slake
Ant Button Group
The Fixed
Twofold Boot Group
Bone Group
Bare Bott
Additional Abate Group
ManBot
Deutsch Button Trading Co
Unnecessary
Falloff Spot
Sandy Bone
Hang Weak
Aquatic Bone Co
Empty Cure Spot
ArchivalAutomation
Administrative Computerised Spot
Necessary Loose Co
Workflow Computerized Collective
The Force Automated
Maximum Weak Trading Co
Demy Boot Group
Jason Automation
Drainage basin Automation
The Brig
Sudden Slack Up
Industrial Computerised Collective
Suasion Automation
The Financial
Lax Collective
SvenskBot
NorwegianBot
Automated Collective
SuccessfulAutomation
The Irish Button
DualSlack
Linear equation Automation
Frith
Maiden
Advanced Autonomics
Bare Bout
The Unabsorbed
MaidenBot
Bott Group
FixedAutomation
ProgrammableAutomation
LevelAutomation
Water Abate Co
LessSlack
Hard Mechanization Spot
EndAutomation
The Coal
Cyne
The Organisational Slacken
Industrial Computerization
The Systematic Bott
Sheep
The Programmable Computerised
The Empirical Slacken
Falloff Trading Co
The Essink Zool
Smallest Abate Pro
The Hang Slacken
Hang
The Total
Archival Mechanization Group
Cure Pro
Advanced Automating
Sudden Slackening
Office
The Sufficient Negligent
Hasten Automation
AdaptiveAutomation
Port Spot
Loose Spot
The Wet Slacken
Fpga

Unique slack bot business name ideas

WetSlack
The Additional
The Hot
The Electronic Automatic
River basin Automation
The Smallest Slump
Archival Automating
Mechanisation Trading Co
Managerial
The Digital
Soft Automatic
The Enough
The Dom Boot
Weak Collective
MuchSlack
Flexible Automated Collective
Cure Co
SophisticatedAutomation
Fine Weak
Dynamic Lax Pro
The Dansk
Empty Port Group
Expression Automation
Maiden Pied Pro
The Smallest Negligent
Raven Automation
DynamicSlack
The Norwegian Boat
Administrative Lax Trading Co
File Loose Spot
Davenport Lax Trading Co
Sac Robot Place
ClumsyAutomation
Boat Collective
The Electronic Computerised
Weak Pro
Low Negligent
Machinery Pro
Advanced Auto
The Dom
Driven
Sudden Abate Group
Programmable
Managerial Loose
Electronic
Extensive
Zero
EasyAutomation
SmallestSlack
File Slow Trading Co
Archival Animation
Necessary
High Tech Spot
Sandy Boot Place
Line
More Negligent Pro
The Dansk Zool
Zero Weak Trading Co
Pied Collective
DomBot
Ant
The Excess
The Total Computerized
Positive
Effective
The Ant
Effective Machinery Spot
Stomach Cure
The Saccadic Mechanization
Minimum Abate Collective
MereAutomation
Loose Trading Co
Wet Limp Collective
The Conventional
The Additional Mechanisation
Button Collective
The Economic Slow
Sufficient Slow Up
Stave in Automation
Industrial
Leash Flaccid Group
Total Limp Group
Machinery Trading Co
Level Computerization
Irish Bone Collective
Test Automated
Automate Trading Co
The Cyne
SeasonalSlack
Man
UnabsorbedSlack
The Top
FurtherAutomation
Robot Spot
Available Negligent Trading Co
TriviaBot
The Maximum
The Greater
Sudden Slump
Typical Boot Collective
WorkflowAutomation
Seasonal Slackening
Administrative Animation
Brig Button
Slight Slacken
PreBot
Fold Boot Trading Co
Clerical Automate Trading Co
EmptyBot
Sudden Slow Co
Substantial Slack Up
Gameobject Bone Spot
Agricultural Falloff Co
MatthewBot
The Persistent Slump
Slacken Spot
Slight Standing
Advanced Animation
Fold Zool Pro
Coal
Less Slump
Trivia
Essink Bott Group
Digital Machinery

Cute slack bot business name ideas

The Office
Adaptive Automates
Weak Co
Flat
Data Computerization
Maximum
Bott Co
The Organizational
Seasonal Slow Up
Sufficient Weak Spot
Haven Automation
ExcessSlack
Dynamic
The Zero Weak
The Canad
The Finite
ScaleAutomation
Sheep Pied Collective
Aquatic
The Sheep
Substantial Slack Off
The Cyclical Limp
The Simple Button
Level
The Line
Empty Robot Trading Co
Slump Place
The Bare
Weak Spot
The Stomach
Brig Robot Place
Archival Automatic
HatchSlack
SacBot
Twofold Button
The Common Bone
Swarm Robot Collective
The Managerial
The Administrative Loose
Smallest Slack Up
Brig Bout
The Low Lax
Intensive Automatic Co
Archival Avionics
Called Computerization
Burh Bug
Changes Automation
Clumsy Computerization
Bare Bug
StomachBot
The Exact
Excess Negligent Pro
Budgetary Slump
The Managerial Lax
Sudden Slake
The Simple
The Trivia
Negligent Co
Freemason Automation
Archival Mechanisation
Wet
The Workflow Computerization
Bare Blunt
The Further
Maven Automation
Administrative Automatic
The Water Slacken
Advanced Archiving
Persistent
Hard Automate
Clerical
BrigBot
Maiden Boat Co
Canad Zool
Administrative Automated
The Semi
OverallAutomation
Financial Flaccid
Exact Bone
IntensiveAutomation
The Up3
Upl
Sudden Standing
Button Trading Co
Workflow
Machinery Spot
MaximumSlack
The Smaller
Widespread Machinery Co
Flexible Mechanization Collective
Design High Tech
Substantial Slacken
FairBot
Cyne Button Place
InitialSlack
Pre
Economic Lax
UplBot
Sufficient Slow Collective
The Hang
Mechanization Collective
Matthew
Weak Place
The Digital High Technology
ManagerialSlack
The Least Lax
Administrative
Necessary Weak Co
InsufficientSlack
Radial Robot Co
Affection Automation
Adequate Falloff Place
The Forst Pied
Radial Cure
Sea raven Automation
The Fiscal
The Cockpit Automated
Digital Mechanization
Integrated Mechanisation Co
Regression equation Automation
The Easy
The Hatch
Flaccid Co
MechanicalAutomation

Clever slack bot business name ideas

Zero Flaccid Trading Co
Partial
Cyclical
The Pretty
Machinery Co
Unnecessary Falloff Place
MoreAutomation
Common
Scale
Smallest Slow Up
Man Cure Spot
The Least
Saccadic Mechanisation Collective
Leash
LibraryAutomation
High Technology Pro
Adaptive Mechanisation Spot
Limp Trading Co
The Maximum Automatic
Abate Co
The Norwegian
SheepBot
Simple Pied
Ample
Brig
ElectronicAutomation
Event Flaccid Trading Co
Slump Spot
Dansk Button Pro
Negligent Pro
Soft
Boat Trading Co
Bone Spot
Upl Button Place
Budgetary
Substantial
The Budgetary Negligent
Intelligent
The Davenport
Pied
Bituminous Slacken
Brig Boot
Additional Avionics
The File Slacken
FutureAutomation
DesignAutomation
Slacken Trading Co
Organizational
Irish Pied
Ant Zool Co
Deutsch
Unabsorbed Slow Collective
Pied Trading Co
The Advanced
Mason Automation
The Possible Computerised
The Irish
The Less
The Unnecessary Slump
Agricultural
Systematic
The Comprehensive Computerised
The Intensive Computerized
Substantial Slow
Bott Spot
Automatic Pro
Automated Trading Co
Comprehensive
The Workflow
UnnecessarySlack
Industrial Computerized
Burh Boot
SoftAutomation
More Automate Group
PiedBot
The Adequate
Intensive Machinery
Low Limp Group
Fine
Evasion Automation
The Forst
TotalSlack
The Smallest
Tidal basin Automation
Sudden Limp Pro
ZoolBot
Patient Automation
Insufficient Flaccid Group
Widespread Automatic Group
High Technology Collective
More
The Fine Limp
The Seasonal Lax
Sandy Bone Pro
High Tech Place
Archival Auto
Available Falloff
The Adaptive
Smallest Standing
Nasal Robot Trading Co
ExactBot
Absorbed Loose
EfficientAutomation
WheeledBot
Unabsorbed Falloff
The Fair
Computerised Co
Total
The Budgetary
FullAutomation
Bare Bone Spot
Efficient
Cockpit Automated Spot
NasalBot
Further
Zool Place
Fine Limp Collective
Abate Pro
Overall
Trudy
The Demy
Mechanical
FiniteAutomation
Extra Weak Group

Best slack bot business name ideas

The Slight
Sac
Brig Boat
Adaptive Automating
The Water
Mechanization Trading Co
Seasonal Negligent Group
Library
Enough
Bare Borg
Pound Cure
Flaccid Spot
Slight Slake
The Extensive
Integrated Automatic
Fine Limp
Reliable Computerized Group
Initial Falloff Collective
Dansk
Saving Automate Trading Co
The Radial
Fpga Robot Collective
MoreSlack
TemporarySlack
Wave equation Automation
SandyBot
Computerised Group
Computerization Co
Mechanisation Spot
Falloff Co
Automatic Trading Co
Dual Loose Spot
Flat Bone
Computerised Trading Co
Caption Automation
The Man
Office High Tech Pro
Additional Slump Co
The Sac
The Western
Administrative Falloff Spot
DrivenAutomation
Design Automate Spot
Burh Bout
The Reliable
Slight Abate Co
Mechanization Co
Essink Port Trading Co
The Smallest Flaccid
Free
AvailableSlack
TypicalBot
Bare Port
Saccadic High Technology Group
Additional Animation
Zool Pro
Absorbed Weak Collective
Archival
PersistentSlack
Robot Group
Successful High Tech Pro
The Temporary
The Possible
The Emotional Falloff
The Progressive
The Swarm
Administrative Auto
Port Co
Intensive Automated
Sufficient Abate
Extra
The Substantial Negligent
Bone Co
SystBot
High Technology Place
Cyclical Falloff
Flat Cure Co
ForceAutomation
The Zool
The Successful
BasedAutomation
Slight Lax Pro
Pre Computerised Place
Ant Robot Group
The Reliable High Technology
Economic Slacken Co
Slight Slow Down
Button Spot
The Full Machinery
Office Automated Pro
Brig Blunt
Smallest Slackening
Additional Automatic
The Twofold
Dom
Computerized Collective
DataAutomation
FileSlack
Burh Bott
The Sufficient
Advanced Avionics
Future
Initial
End Automated
Sufficient Sluggish
The Common Button
SufficientSlack
Substantial Slump
IndustrialAutomation
Aquatic Robot
OrganizationalSlack
HotBot
Brig Baute
High Tech Group
AmpleSlack
Cure Spot
Available Loose Co
Archival Analytics
Up3 Boat Collective
Port Place
Brig Borg
Loose Place
Event Weak Collective
Hatch

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Slack Bot Business:

Simple is always better

This means a few different things. Your slack bot business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your slack bot business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Slack Bot Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile