On Starting A Retro Gaming Book Publishing Company
My name is Sam Dyer and I run Bitmap Books, which mainly specializes in designing and publishing premium books all about retro gaming. The books we produce are very visual and we invest a lot of time and resource into making sure our production values are as high as possible, which makes our books very popular with collectors. We sell to both male and female customers aged between 30 and 50 years old that owned computers and consoles in their childhood, and have a desire to reconnect with the games they used to play when they were younger and get that warm, fuzzy, nostalgic feeling.
When the business first started in 2014, we funded our first book through the crowdfunding platform Kickstarter, mainly because the business was a start-up and we didn’t know for certain that there would be a market for what we wanted to create; crowdfunding was the perfect vehicle for us at that time because it removed the risk of producing something and then it not selling. The initial funding drive went well, and the reaction from the retro community was positive. The business has grown dramatically since 2014, year-on-year, and we’re in the fortunate position now where we don’t need to rely on crowdfunding; we’ve got a really strong fanbase and loyal customers who repeat buy. We’ve gone from...
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
