invisaWear

On Starting A Safety Device Accessory Business

Rajia Abdelaziz
Founder, invisaWear
invisaWear
from Lowell
started
market size
$4.03B
starting costs
$19.4K
gross margin
83%
time to build
390 days
average product price
$50
growth channels
Word of mouth
business model
content-library
best tools
JustUno, Klaviyo
time investment
Full time
pros & cons
34 Pros & Cons
tips
1 Tips
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email
other
Discover what books Rajia recommends to grow your business!
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My name is Rajia Abdelaziz, I’m 26 years old, and I’m the Co-Founder & CEO of invisaWear.

invisaWear creates safety devices disguised as everyday accessories. They look like everyday accessories (necklaces, bracelets, keychains, fitness bands, and even scrunchies!) but they are actually safety devices. They have a button hidden on the backside. If you push the button two times, it immediately texts up to five friends/family members to let them know that you need help. The text message sends them a link with your exact GPS location. You can also enable the free 9-1-1 feature to connect with 9-1-1 dispatchers!

on-starting-safety-devices-business

on-starting-safety-devices-business

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