How Two Founders Grew a Spreadsheet Startup to 1M Users and 20x Growth

February 14th, 2025

Founded By
Humberto Ayres Pereira
Monthly Revenue
$475K
Founders
2
Profitable
Yes
Year Started
2016
Customer
B2B & B2C

Who is Humberto Ayres Pereira?

Rows was co-founded by Humberto Ayres Pereira and Torben Schulz, who both have backgrounds in consulting and entrepreneurship, with Humberto having initially pursued electrical engineering and an MBA, and Torben having worked in startups and tech before.

Humberto Ayres Pereira and Torben Schulz

Humberto Ayres Pereira and Torben Schulz

What problem does Rows solve?

Rows solves the pain of dealing with static, disconnected spreadsheets by allowing users to integrate live data from various sources, automate processes with AI, and share visually compelling insights, which attracts tech-savvy teams needing a flexible and modern way to handle data without the hassle of traditional spreadsheet limitations.

Rows.com

Rows.com

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Disclaimer: The initial draft of this article was compiled by the Starter Story team based on publicly available interviews, podcasts, and other content from the founder. See the sources we used here.

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