Pet Plate

On Starting A Pet Food Company Shipping 10M Meals To Pet Parents

Renaldo Webb
Founder, Pet Plate
1
Founders
9
Employees
Pet Plate
from New York, New York, USA
started January 2016
1
Founders
9
Employees
market size
$103B
starting costs
$18K
gross margin
90%
time to build
270 days
growth channels
Email marketing
business model
content-library
best tools
ShipStation, ShareASale, Klaviyo
time investment
Full time
pros & cons
40 Pros & Cons
tips
1 Tips
Discover what tools recommends to grow your business!
email
shipping
analytics
affiliate
Discover what books Renaldo recommends to grow your business!
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My name is Renaldo Webb, and I am the founder of Pet Plate. Pet Plate is direct to consumer, human-grade pet food company, that delivers fresh-cooked meals to pet parents across the US. All of our meals are designed by our vet nutritionist, Dr. Renee Streeter, and use only the most premium ingredients, including USDA meats and fresh fruits and vegetables. In addition, we include a proprietary supplement blend to ensure all meals are complete and balanced.

I launched Pet Plate in 2016, and since then we’ve raised approximately $15M in venture funding, and have shipped approximately 10M meals to pet parents across the US.

on-starting-a-pet-food-company-shipping-10m-meals-to-pet-parents

What's your backstory and how did you get into entrepreneurship?

I’ve always been interested in entrepreneurship, and have been tinkering with launching new products and services since graduating from MIT in 2010. After graduating, I worked as a...

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