On Starting A Press Release Service With 30% Growth Over Last Year
I am Christopher Laird Simmons, and I am the owner, co-founder of Neotrope, and the Send2Press newswire service. We’ve been in business since Jan. 1983 when my father and I co-founded the company (known as Mindset from 1987-2000, and S.U. Graphics and Marketing 1983-1987). Over the years we’ve done just about every type of communications service you can imagine, but today our main services are offered via our Send2Press brand.
This includes targeted press release distribution, writing/editing, and social marketing of the news. Our news is featured in the Associated Press, Apple News, Google News, syndicated onto hundreds of websites around the world, and we have strategic partnerships with major data platforms. Send2Press is a “true” newswire, meaning we manage our own media lists, and are not a reseller of another company’s services.
Our business is a tad cyclical due to the economy, but both 2019 and then 2020 were our best years in 10 years, since the recession, with 30% growth over the prior year. We had previously made the Inc. 5000 in 2009. 2019 and 2020 were fantastic growth years for us, with 2021 on track to be another ‘best year.’
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