How Dev Basu Built Powered by Search to $30M in Revenue
Who is Dev Basu?
Dev Basu, founder and CEO of Powered by Search, graduated from the University of Toronto and launched the company in 2009, after gaining experience in consulting.
What problem does Powered by Search solve?
Powered by Search solves the frustration businesses face when their marketing investments fail to deliver consistent growth by providing clear strategies that ensure predictable and sustainable results in digital marketing.
Powered by Search
How did Dev come up with the idea for Powered by Search?
Dev Basu founded Powered by Search after being struck by how many marketing agencies focused on talking about themselves rather than their clients. During his time in the consulting industry, he observed a common struggle among businesses: they were equipped with talented teams and technology but lacked a reliable system to consistently achieve results. This observation inspired him to create an agency that flips the traditional narrative by focusing on the client's needs and developing a predictable growth system. After leaving his previous agency job in 2009, Basu focused on understanding client expectations and aligning solutions with their specific challenges, employing feedback and insights to fine-tune his ideas....
