Brief Transitions

On Starting A Postpartum Underwear Brand

Mary Clavieres
1
Founders
1
Employees
Brief Transitions
from Hoboken
started June 2017
1
Founders
1
Employees
market size
$79B
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Word of mouth
business model
content-library
best tools
Google Drive, Dropbox, Google Workspace
time investment
Full time
pros & cons
35 Pros & Cons
tips
1 Tips
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Hi! I’m Mary Clavieres and I’m the founder of Brief Transitions mesh underwear. Brief Transitions are best known for being the go-to underwear after childbirth (during postpartum recovery), and they are also used after surgeries or other medical procedures.

I started Brief Transitions after the birth of my first daughter when I couldn’t find mesh underwear to buy in the store. What makes this underwear unique is that they are super stretchy and there isn’t an elastic waistband so they don’t put pressure around the midsection - especially important while in recovery!

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on-creating-a-postpartum-underwear

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