How Ariel Kaye Grew Parachute Home to a Multi-Million Dollar Brand

Who is Ariel Kaye?

Ariel Kaye, founder of Parachute Home, is a former advertising professional from Los Angeles who pursued her passion for home and interior design to create a direct-to-consumer bedding brand after gaining inspiration from her travels in Italy. She graduated from NYU and leveraged her experience in brand building to establish Parachute as a cult-favorite home brand known for quality and comfort.

What problem does Parachute Home solve?

Parachute Home solves the problem of finding high-quality, comfortable bedding and home essentials at reasonable prices, providing a better sleep and home experience by using European-made products without toxic chemicals, making it a favorite for homeowners who value comfort and style.