How Spencer Haws Built Niche Pursuits to a Full-Time Empire

February 22nd, 2025

Estimated from public sources — see sources

Website

nichepursuits.com

Founded By

Spencer Haws

Monthly Revenue

$650

Starting Costs

$20

Founders

Profitable

Yes

Year Started

2011

Customer

B2B & B2C

Website
nichepursuits.com: Founded By
Spencer Haws: Monthly Revenue
$650

Starting Costs
$20: Founders
1: Profitable
Yes

Year Started
2011: Customer
B2B & B2C

Who is Spencer Haws?

Spencer Haws, founder of Niche Pursuits, transitioned from a career as a business banker at Wells Fargo to become an internet entrepreneur after successfully building a portfolio of niche sites, leveraging his finance background and passion for SEO.

What problem does Niche Pursuits solve?

Niche Pursuits helps aspiring online entrepreneurs by providing insights, tools, and community support to make profitable niche websites, turning daunting digital ventures into achievable successes.

How did Spencer come up with the idea for Niche Pursuits?

Spencer Haws started Niche Pursuits after realizing that his attempts to build successful websites on highly competitive topics were not yielding results. With a background in business banking and a passion for entrepreneurship, he identified an opportunity in focusing on smaller, less competitive niches that were easier to rank in search engines. This insight came after years of trial and error, where he tried to rank for high-traffic keywords but often ended up with minimal traffic.

To validate the potential of his niche-focused approach, Spencer tested creating smaller websites targeting lower traffic but low-competition topics, which quickly began generating modest but consistent income. This early success hinted at a scalable model, encouraging him to double down on the concept. Through experimentation, he honed the skill of finding overlooked niches with a measurable search volume, allowing him to scale this into a more significant business venture.

Spencer faced challenges such as balancing his time between a full-time job and his newfound business pursuit, but he tackled these by working during late nights. He learned the importance of persistence and focus, gradually refining his strategy based on feedback and continuous learning from both the successes and mistakes in his early digital marketing efforts. His journey taught him the value of patience and the potential profitability of targeting niche markets, which became the core strategy for Niche Pursuits.

How did Spencer Haws build the initial version of Niche Pursuits?

Spencer Haws built the product behind Niche Pursuits by leveraging his expertise in SEO and online marketing to create a portfolio of niche sites. The initial development phase involved choosing and purchasing low-cost domains, each at $10 per year, and hosting these at minimal expense. The approach was to target low-competition keywords to gain higher search engine rankings, which allowed him to start earning revenue through Google AdSense. Haws' process comprised multiple iterations as he learned from initial failures and adjusted his strategy by focusing on smaller, underserved topics. The commitment to reinvest earnings back into the business, alongside persistent testing and optimization, played a crucial role in evolving the product. The experience, though challenging, was marked by significant trial and error over many years before financial breakthroughs were achieved.

How did Spencer launch Niche Pursuits and get initial traction?

The business organically grew through podcast episodes and sharing personal entrepreneurial journey stories. There is no evidence of a formal launch via platforms like Product Hunt or Show HN; rather, it was a gradual build and sharing of expertise with an engaged community.

What was the growth strategy for Niche Pursuits and how did they scale?

SEO

Niche Pursuits heavily focuses on SEO as a primary growth channel. Spencer Haws, the founder, built a portfolio of niche sites using SEO to effectively drive traffic. They created high-quality content targeting low-competition, long-tail keywords. By focusing on these specific keywords, they were able to rank their sites higher on search engines like Google, driving free traffic to their websites. Spencer emphasizes the importance of writing engaging content and building quality backlinks.

Why it worked: SEO is a sustainable way to gain targeted traffic. By focusing on low-competition keywords, Niche Pursuits minimized competition and established authority in various niches. The engaging content led to higher user engagement and better search rankings, providing a steady stream of potential customers.

The Niche Pursuits Newsletter serves as a critical channel for reaching out to their audience regularly. It offers insights, updates, and highlights from their podcast and other resources. By encouraging sign-ups through their website and offering valuable content, they have been able to maintain a strong connection with their community and drive traffic back to their website.

Why it worked: Email marketing allows for direct communication with the audience, keeping them engaged and informed. By consistently providing value to subscribers, Niche Pursuits can nurture relationships and prompt subscribers to return to their site, increasing traffic and sales opportunities.

Podcast and Community Engagement

Niche Pursuits leverages its podcast to discuss industry news, share insights from side hustles, and offer inspiration to listeners. They also have a community where like-minded entrepreneurs can converse and share experiences. This has not only grown their audience but also created a loyal community around their brand.

Why it worked: Podcasting and community engagement build stronger relationships with the audience. By sharing insights and providing a platform for discussion, they have cultivated a dedicated audience that frequently engages with their content, leading to regular visits to their site and greater brand loyalty.

What's the pricing strategy for Niche Pursuits?

Niche Pursuits primarily offers free content, while monetizing through affiliate marketing and sales of tools like Link Whisper, which offers a $15 discount with a promo code.

What were the biggest lessons learned from building Niche Pursuits?

Embrace Flexibility: Niche Pursuits demonstrates the importance of being open to change. Adapting their strategies based on SEO updates allowed them to stay competitive.
Focus on Patience: Initially, they struggled with quick results, but realized that perseverance leads to success. Aspiring founders should remember that growth often takes time.
Learn from Failures: Early on, they targeted overly competitive keywords. Refocusing on realistic goals and learning from these mistakes helped them thrive.
Invest in Skill Development: Constantly improving SEO knowledge and skills through community engagement and expert insights propelled the business forward.
Prioritize Core Projects: Shifting focus from numerous small ventures to a few solid projects ensured better returns and business stability.

What platform/tools does Niche Pursuits use?

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More about Niche Pursuits:

Who is the owner of Niche Pursuits?

Spencer Haws is the founder of Niche Pursuits.

When did Spencer Haws start Niche Pursuits?

2011

What is Spencer Haws's net worth?

Spencer Haws's business makes an average of $650/month.

How much money has Spencer Haws made from Niche Pursuits?

Spencer Haws started the business in 2011, and currently makes an average of $7.8K/year.

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startupbros.com Web

Exploring Digital Arbitrage: Opportunities and Strategies

... MRR (Master Resell Rights); Purchase the license (usually $20-$100) ... Source: Spencer Haws' Niche Site Project 4. This is one of th...

arrfounder.com Web

ARR Founder directory — Emily Dyson (@TheEmilyDyson) of Emily Dyson's website

arrfounder.com directory entry for Emily Dyson, founder of Emily Dyson's website. Publishes publicly-disclosed ARR figures sourced primar...

youtube.com YouTube · 2025

How This "NICHE DIRECTORY" Website Makes $10M/Year!

Try Hostinger to host and build your website: https://www.hostinger.com/niche I just uncovered a niche directory website that is making ...

scribd.com Web

How To Sell An Amazon FBA Business For $425000 (Real Life ...

WANT TO LEARN STEP-BY-STEP HOW I BUILT MY NICHE SITE EMPIRE UP. TO A ... HOW TO NICHE SITE PROJECT 4 PODCAST 151: HOW NATHAN. HACK THE SE...

youtube.com YouTube

Bookkeeper Marketing & Websites for CPA Firms

Startup Story: Accounting Firm & Bookkeeping Business. Dylan ... Go to channel Niche Pursuits · How Anne Moss Earns $200K Per Month From ...

pinterest.com Web

Niche Site Project 4 Monthly Report for December 2018

Niche Site Project 4 Monthly Report for December 2018 | A report from a platform, displaying data for December 2018 to January 2019.

pages.convertkit.com Web

Join Niche Site Project 4!

Subscribe below if you would like to participate in Niche Site Project 4 and get notified when it's time to do the next monthly report.

podcasts.apple.com Web

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! - Podcast - Apple Podcasts

Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO...

nichepursuits.com Web

How Mar Pages Built a 7-Figure/Year Travel Business ...

... startup” story. With our team's expansion, we now have a company ... I have been listening to Niche Pursuits for several years and I ...

nichepursuits.libsyn.com Web

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! : NP 167: How Ryan Kulp Makes Micro SaaS Acquisitions and Has Grown from $10k to Over $100k MRR

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

nichepursuits.com Web

1023 Sizzling Startup Slogan Ideas to Jumpstart Your ...

Your startup's story starts here. Explore, create, and soar ... Niche Pursuits is a participant in the Amazon Services LLC Associates ...

open.spotify.com Web

NP 167: How Ryan Kulp Makes Micro SaaS Acquisitions and Has Grown from $10k to Over $100k MRR - Niche Pursuits Podcast | Podcast on Spotify

Listen to this episode from Niche Pursuits Podcast on Spotify. Ryan Kulp is the founder of MicroAcquisitions.com and ForkEquity.c...

youtube.com YouTube · 2024

How This "BORING" Website Makes $35,000/Month!

Sometimes being boring is a good thing. I just discovered a boring little website that is making over $35k/month and I'm going to reveal...

nicheinformer.com Web

How to Do Keyword Research for Free (Or Really Cheap)

Spencer Haws created the niche site project 4 website, as a public case study. You can see how I went into his sitemap and can see all of...

open.spotify.com Web

Niche Pursuits Podcast: Find Your Next "Niche" Business ...

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reddit.com Reddit

Thoughts on this niche? : r/Affiliatemarketing

I've been looking into various niches and wanted to get this sub's thoughts. I stumbled upon owntheyard.com and thought it was a solid a...

facebook.com Web

We have introduced a new Free SEO tool: Niche Finder. With ...

niche website case study. 24 reactions ·. 16 comments. ·. 1 share ... https://www.nichepursuits.com/the-conclusion-of- niche-site-project...

linkedin.com Web

25 Startup Backlink Sites for Software Founders

A few worth checking: 1️⃣ Product Hunt — Launch your product 2️⃣ Indie Hackers — Share with other builders 3️⃣ Show HN ... Niche Pursuits...

prlist.net Web

New Marketing Tools, Agencies & Marketplaces

Founder interview site; published interviews print your Website URL in the overview box ... Niche Pursuits Profile siteFree. Spencer Haws...

muckrack.com Web

Niche Pursuits Podcast: Find Your Next "Niche" Business ...

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! Podcast. Apple Podcasts · Spotify Podcasts. Spencer Haws from NichePursuits...

nichepursuits.com Web

17 Easiest Online Businesses to Start: Your Ultimate Guide

Low Hanging System Review: Is This Print-On-Demand Course Worth The Investment? Niche Site Project 4 ... ARR SaaS as a Solo Founder. By ...

youtube.com YouTube · 2024

I Make $6k/Month From Multiple Side Hustles, Here's How

Jamie Northrup is no stranger to the “make money online” scene. He’s been doing it for almost 20 years with varying success, depending on...

nichepursuits.com Web

Blog

How Ben Bozzay Turned a Personal Problem Into a $20K MRR SaaS Business. By ... Niche Pursuits is a participant in the Amazon Services LLC...

feeds.transistor.fm Web

The Nathan Barry Show - Transistor

... Founder Interview 36:00 – The Value of Raw, Unpolished Content 53:08 – Using ... Niche Pursuits. 05:21 The Power of Leverage. 58:35 S...

nichepursuits.com Web

Podcasts | Niche Pursuits

Jared Bauman is host of the Niche Pursuits podcast and the Co Founder and CEO of 201 Creative, LLC. He is an expert in b...

indiehackers.com Indie hackers

Indie Hackers profile — Emily Dyson (@TheEmilyDyson) of Emily Dyson's website

Profile page for Emily Dyson on Indie Hackers, founder of Emily Dyson's website. IH profiles surface stated MRR (when Stripe is connected...

workwithdavidwood.com Web

Systeme.io Review (2026): Is the Free All-in-One Funnel ...

Sources: Systeme.io official pricing, Systeme.io affiliate program, and Niche Pursuits' founder interview and review. See also: the tools...

sites.libsyn.com Podcast · 2024

Small Bloggers See Big Gains in New Google Update

Welcome back to the latest episode of the Niche Pursuits Podcast! This week Spencer Haws and guest host Brooks Conkle take on the late...

sitechecker.pro Article · 2021

SEO Tips from Spencer Haws, SEO Blogger and Founder of NichePursuits.com

Spencer Haws is the founder of NichePursuits.com. He successfully built a portfolio of niche sites using SEO and online marketing that al...

nichepursuits.libsyn.com Podcast · 2023

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! — What's Going on With Google's Helpful Content Update? Plus 2 Weird Niche Sites...