CURLS BEAUTY BRANDS

On Creating An Hair Care Company For Women With Natural Curls

mahisha n dellinger
1
Founders
100
Employees
CURLS BEAUTY BRANDS
from FRISCO
started April 2002
1
Founders
100
Employees
market size
$12.4B
avg revenue (monthly)
$1.02M
starting costs
$13.7K
gross margin
40%
time to build
270 days
average product price
$15
growth channels
Email marketing
business model
content-library
best tools
Instagram, Kinsta, Salesforce
time investment
Full time
pros & cons
35 Pros & Cons
tips
1 Tips
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platform
web hosting
social media
sales
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I am Mahisha Dellinger, the Founder of CURLS Beauty Brands.

on-creating-an-organic-hair-care-products

I founded CURLS back in 2002. I was a newly natural mother that was searching for a natural option for her curly hair. I set out to create a product for women and girls with natural curls, gentle enough to use on a newborn baby, yet effective enough to beautify natural wave curls and kinks.

Back then, the options for textured hair was extremely limited - it was either chemical relaxers and perms or Jheri curl and hair grease products, I didn’t want any of that. I worked closely with leading Cosmetic Chemists to develop my award-winning brand that helps to empower women to embrace their natural hair textures.

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