On Creating An Hair Care Company For Women With Natural Curls
I am Mahisha Dellinger, the Founder of CURLS Beauty Brands.
I founded CURLS back in 2002. I was a newly natural mother that was searching for a natural option for her curly hair. I set out to create a product for women and girls with natural curls, gentle enough to use on a newborn baby, yet effective enough to beautify natural wave curls and kinks.
Back then, the options for textured hair was extremely limited - it was either chemical relaxers and perms or Jheri curl and hair grease products, I didn’t want any of that. I worked closely with leading Cosmetic Chemists to develop my award-winning brand that helps to empower women to embrace their natural hair textures.
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