Building a $2M ARR Design Subscription App by Selling the Service First
August 27th, 2025
Estimated from public sources —
see sources
Who is Maximilian Fleitmann?
Maximilian Fleitmann began learning web design in his early teens, freelanced under an alias, and later sold his first online game while still in school. He briefly studied mechanical engineering before co-founding an education startup that expanded across Germany and Austria. For the past 15 years, he has founded and invested in multiple startups without ever holding a traditional job.
What problem does Magier solve?
Modern businesses need a high and constant output of quality design—from websites and landing pages to ads and marketing materials—but traditional agencies are slow, inconsistent, and expensive. Startups and fast-moving teams often lack the resources to hire full-time design staff, leaving them stuck with freelancers who create uneven results. Magier solves this by providing predictable, consistent, and fast design support through a subscription model. This allows companies to get scalable, reliable design help without delays or cost uncertainty.
How did Maximilian come up with the idea for Magier?
The founder spent years building companies and always needed dependable design help but found agencies too costly and inefficient. His co-founder introduced him to the subscription model being tested abroad, which offered design services like software subscriptions with predictable costs. Initially doubtful, he recognized its value from the perspective of a founder needing reliable, timely design without constant price negotiations. The concept fit his experience and the market’s growing demand.
How did Maximilian Fleitmann build the initial version of Magier?
Before hiring designers or setting up backend systems, they began selling the service to test demand. The founding team handled the actual design tasks themselves in the beginning, ensuring promises to customers were delivered. Early customer discovery interviews (30–50 conversations) validated assumptions and refined the approach. This scrappy, hands-on process helped them gauge product-market fit before scaling with processes and designers.
What were the initial startup costs for Magier?
- Designer Payments: Variable, once team was hired
- Outreach Tools (email, CRM, automations): Minimal initial costs
- Website & Branding: Founder-led, no noted large spend
- Operational Costs: Low at start, before scaling
How did Maximilian launch Magier and get initial traction?
In one weekend, we launched a basic landing page and started selling, doing the design work ourselves initially. Within a week, we had three paying clients despite having no designers at the time. This hands-on, service-first approach helped us validate demand quickly and generate early profitability.
What was the growth strategy for Magier and how did they scale?
Personal Network
The founders secured their first five customers entirely through direct connections. These were relationships with fellow founders and marketing executives who immediately understood the value proposition. Why it worked: Warm leads trusted the founders’ credibility and past entrepreneurial track record, reducing friction in trying a new, unproven model.
Cold Outbound Emails
They used targeted cold outreach to secure their next set of customers. This included founders and marketing leaders who had design needs. Why it worked: Cold outbound allowed them to directly reach decision-makers with a clear pitch, providing a fast way to test messaging and demand.
Paid Advertising (Did Not Work)
They tested social media ads designed to drive demo bookings and leads but found it too costly with weak conversion results. Why it didn’t work: Their service required explanation and credibility, unlike impulse-purchase products. Ads failed to communicate enough context and didn’t justify the cost per lead.
What's the pricing strategy for Magier?
Magier uses a fixed monthly subscription that covers unlimited design requests with a 48-hour turnaround, giving clients predictable and flexible costs.
What were the biggest lessons learned from building Magier?
- Sell Before You Build: Validating with real customers before hiring a team or building systems confirms demand and reduces risk.
- Focus On One Channel First: Early growth came from concentrating on personal networks and outbound emails, not spreading across many channels.
- Do Unscalable Things Early: Founder-led sales and hands-on work helped secure initial traction and build trust.
- Agencies Don’t Fit Startups: Traditional agencies are too slow and expensive, so building a faster, predictable model solves a real unmet need.
- Product-Market Fit Feels Clear: When customers buy quickly despite an unfinished backend, it indicates strong demand alignment.
What platform/tools does Magier use?
Discover Similar Business Ideas Like Magier
More about Magier:
Who is the owner of Magier?
Maximilian Fleitmann is the founder of Magier.
When did Maximilian Fleitmann start Magier?
What is Maximilian Fleitmann's net worth?
Maximilian Fleitmann's business makes an average of $150K/month.
How much money has Maximilian Fleitmann made from Magier?
Maximilian Fleitmann started the business in , and currently makes an average of $1.8M/year.
Sources (74)
56 webs · 6 youtube videos · 5 tweets · 3 webpages · 2 indie hackerss
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podim.org
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6 months ago
Maximilian Fleitmann - Podim
... Fleitmann is the Founding Partner at Wizard Ventures, where he is building and scaling a portfolio of remote-first startups, and Co-F...
linkedin.com
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2024
How I Built A $1M/Year Design Subscription Service - LinkedIn
Feb 23, 2024 · How I Built A $1M/Year Design Subscription Service ... Design-as-a-Service @ magier | Co-Founder @ Wizard Ventures ▻ Build...
linkedin.com
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10 months ago
Maximilian Fleitmann's Post - magier Q3 in a nutshell - LinkedIn
Post by Maximilian Fleitmann reporting magier's Q3 revenue over $600k, new hires totaling 34 team members, and recent project launches.
magier.com
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Who’s magier? — About Us
Founders listed as Sina Sadegh & Maximilian Fleitmann; positioning as design & Webflow partner; mentions 150+ clients and 4.8/5 reviews.
linkedin.com
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2 months ago
magier - LinkedIn
LinkedIn company page for magier, detailing its services as the Design & Webflow growth partner for ambitious B2B marketing teams.
magier.com
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magier
A productized design and Webflow subscription service for B2B startups and marketing teams, delivering on-demand creative and site builds...
magier.com
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Magier FAQ: Your Design Subscription Questions Answered
While our subscription is perfect for ongoing design needs, we also provide one-time design sprints for larger projects like branding, we...
maxfleit.com
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Blog | Maximilian Fleitmann
Dec 4, 2025 ... Indiehackers asked me to share the story of magier - and here it is. ... BitsforDigits - Meet the founder - Interview. I ...
magier.com
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Magier's LinkedIn Playbook
A step-by-step video breakdown of how magier turned LinkedIn into a top growth channel.
youtube.com
YouTube
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2025
How I Brief Designers at magier (Behind the Scenes)
Briefing designers doesn’t have to be a guessing game.
In this video, I walk you through the LinkedIn carousel brief I submitted to our ...
magier.com
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Graphic Design for Startups - Magier
Magier is a creative subscription service, trusted by the world's top startups to get exceptional design faster, more reliably and at scale.
bakedwith.com
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Wie magier aus LinkedIn-Engagement 20.000€ MRR in ... - bakedwith
magier. magier. Wie magier aus LinkedIn-Engagement 20.000€ MRR in einem Monat generierte. Das Team von magier postet regelmäßig auf Linke...
manyrequests.com
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The Productize Blueprint - ManyRequests
Robin's advice has been immensely valuable in our journey of growing Magier to $3m ARR ... We scaled it to millions in revenue with a tea...
bakedwith.com
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How magier generated €20,000 MRR from LinkedIn engagement in ...
How magier generated €20,000 MRR from LinkedIn engagement in one month · The customer · The problem: wasted potential in every post · The...
starterstory.com
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12 months ago
Building a $2M ARR Design Subscription App by Selling the Service
Magier Reaches $150K MRR on Indie Hackers. CompaniesWizard Venture, MagierFounderMaximilian FleitmannRevenue$150K a monthMaximilian Fleit...
linkedin.com
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3 months ago
Maximilian Fleitmann's Post - LinkedIn
May 1, 2026 · Most of you know me as the co-founder of magier. Design-as-a-Service, 150+ clients, 40+ people, bootstrapped to $2.5M in re...
magier.com
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magier - Your Graphic Design & Webflow Subscription
Magier is a creative subscription service, trusted by the world's top brands to get exceptional design faster, more reliably and at scale.
instagram.com
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Enterprise AI adoption is no longer a future strategy. It is already ...
At Magier, we are building for exactly this layer: real-time guardrails, least-privilege enforcement, and audit-ready visibility across A...
indiehackers.com
Indie hackers
Indie Hackers profile — Maximilian Fleitmann (@MaxFleit) of magier
Profile page for Maximilian Fleitmann on Indie Hackers, founder of magier. IH profiles surface stated MRR (when Stripe is connected), shi...
magier.com
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Maximilian Fleitmann - Author at magier
Profile of Maximilian Fleitmann, co-founder of magier, highlighting his entrepreneurship since age 13 and his passion for startups.
indiehackers.com
Indie hackers
Indie Hackers milestones — Maximilian Fleitmann (@MaxFleit) of magier
Milestone feed for Maximilian Fleitmann on Indie Hackers — first-person posts about revenue updates, launches, and growth lessons for mag...
founderoo.co
Article
Magier Design Subscription Model and First 10 Customers
Founder Bio: The founder started web design at age 12-13, freelanced successfully, built a browser game with ~10,000 players and received...
app.growthmentor.com
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Willi Sommer - Head of Webflow - GrowthMentor
Head of Webflow & Projects at magier. Scaled the agency from day one to 35+ people and 200k+ MRR. 5+ years building SaaS & tech websites,...
youtube.com
YouTube
Ultra Hectic Day Building a $3M Startup in Berlin - YouTube
Apr 3, 2026 · ... magier.com Our Venture Studio → https://www.wizardventures.co 0 ... Go to channel Maximilian Fleitmann · Real Day in th...
linkedin.com
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4 months ago
ManyRequests Agencies Process $35.6M, Magier Hits $3M ARR ...
million processed by agencies on ManyRequests That number keeps growing because the agencies using this platform keep growing. magier hit...
arrfounder.com
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ARR Founder directory — Maximilian Fleitmann (@MaxFleit) of magier
arrfounder.com directory entry for Maximilian Fleitmann, founder of magier. Publishes publicly-disclosed ARR figures sourced primarily fr...
manyrequests.com
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How Magier Uses ManyRequests
Case study citing Jan 1, 2023 founding and "1M+ ARR in 12 months"; notes 50+ customers and team operations via a client portal.
x.com
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2023
Startup Investing is a social game @MaxFleit on #NeverEmployed ...
Feb 26, 2023 · Sam Hartmann. SamHartmannCom. Feb 26. Startup Investing is a social game @MaxFleit on #NeverEmployed Podcast 🎙️.
app.growthmentor.com
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Maria Ledentsova - Personal Branding Coach for Solopreneurs ...
For <2 years, I was the first / founding marketer at magier.com, a bootstrapped design agency, where I built the marketing function from ...
linkedin.com
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7 months ago
Maximilian Fleitmann's 6 Steps to Effective AI Adoption | Nitesh ...
Maximilian Fleitmann from Entrepreneurs' Organization outlines six practical steps to integrate AI and automation effectively—no coding s...
linkedin.com
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2025
We only took 4 hours to build this Webflow blog from scratch ↓ The ...
Check out our latest video from Maximilian Fleitmann and magier YT channel (link in comments). Curious what your experience with Webflow ...
linkedin.com
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8 months ago
6 Steps to Integrate AI into Your Business with Maximilian Fleitmann ...
To help you start integrating AI into your business, Maximilian Fleitmann (EO Berlin) shares these six practical steps. ... Design-as-a-S...
hq.gathercustomers.com
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SaaS Marketing Tips with Maximilian Fleitmann | Gather Marketing Leaders
Hey, I am Maximilian Fleitmann, the founding partner & CEO of Wizard Ventures and founder of magier. We build, buy and invest in internet...
linkedin.com
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2025
Maximilian Fleitmann's Post - magier Q2 in a nutshell - LinkedIn
Jul 7, 2025 · magier Q2 in a nutshell: - ＞$500k Revenue - Hired & Onboarded 8 new team members - Launched 5 website projects - Finished 8...
linkedin.com
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4 months ago
Maximilian Fleitmann's Post - LinkedIn
notion.com
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Free Pitch Deck templates - Notion Marketplace
Wow potential investors or clients with a sleek and professional pitch deck designed in Notion. ... Profile picture of Maximilian Fleitma...
magier.com
Webpage
Kyber's Four-Week Website Redesign by Magier
Kyber, a Y-Combinator–backed startup, needed a fast, credible site for Demo Day. With four weeks, no in-house design team, and a tight de...
linkedin.com
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2025
Starting today, MagicDesign becomes… magier Wait, what? Let me ...
Jan 20, 2025 · ... bootstrapped from day one After supporting dozens of startups and ... Close menu. Starting today, MagicDesign becomes…...
clutch.co
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magier — Clutch Profile
Verified agency reviews and service overview supporting credibility with B2B buyers.
mrrunlocked.com
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10 months ago
How to create powerful SaaS Lead Magnets + examples - MRR Unlocked
Oct 5, 2025 ... 40 SaaS product video examples → by Magier (a design subscription service) ... Today is episode 101 of MRR Unlocked. So i...
instagram.com
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What is success? Money? Doing what you like? Waking up next to ...
Jun 9, 2025 · ✱ Maximilian Fleitmann — Founding Partner, Wizard Ventures & Co-Founder, magier When: May 11–13, 2026 Where: Podim, Maribor...
linkedin.com
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2 months ago
Maximilian Fleitmann's Post - LinkedIn
4 days ago · ... MRR drops, the failed launches and the hard decisions. All of the ... magier team member and now amazing personal brandi...
x.com
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Michael Sieb (@michael_sieb) / Posts / X
My co-founder @MaxFleit and I tried so many tools over many years and none of them really worked for our needs. They were either to „sale...
linkedin.com
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2025
Magic Design is now… magier! It is exactly two years since we started ...
Jan 20, 2025 ... ... ARR and on our way to cross €2M this year But there was one thing we ... magier - German for 'magician' is on the on...
linkedin.com
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2 months ago
AI Control in Enterprise Workflows | Magier AI posted on the topic
Jun 4, 2026 · That is what we are building at Magier. AI access was the first wave. AI control is the next. AI Adoption Is No Longer the ...
linkedin.com
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4 months ago
We finally made a showreel. Turns out it wasn't for leads or pitches. 3 ...
Apr 7, 2026 · Maximilian Fleitmann. Design-as-a-Service @ magier | Co-Founder @ Wizard Ventures ▻ Building an Internet Holding. 1mo. Repo...
de.linkedin.com
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2020
Maximilian Fleitmann – Design-as-a-Service @ magier
Design-as-a-Service @ magier | Co-Founder @ Wizard Ventures ▻ Building an Internet Holding · Gemeinsame Kontakte mit Maximilian Fleitmann...
youtube.com
YouTube
From Idea to AI Tool in MINUTES – Lovable Tutorial (Beginner Friendly)
May 13, 2025 ... ... how I built a simple yet super helpful mini tool — a marketing ... https://magier.com Let's Connect LinkedIn magier:...
youtube.com
YouTube
Maximilian Fleitmann - YouTube
Side Product Led Growth & Growth Hacking · 7:32. Turning $860 into 130 SEO ... First interview on a top of a volcano? Maximilian Fleitman...
x.com
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2021
Darryl Lim
Oct 7, 2021 · I thought I knew how or what to launch until I interviewed @MaxFleit - besides creating and exiting a few businesses, he's ...
x.com
Tweet
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8 months ago
Founders often get bogged down in busy work that keeps them from ...
Dec 9, 2025 · @MaxFleit (EO Berlin) shares a six-step AI and automation playbook to help you streamline workflows and incorporate AI with...
trustpilot.com
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magier Reviews on Trustpilot
Public review profile showing 100+ reviews with a ~4.9/5 rating, used as social proof.
x.com
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Maximilian Fleitmann on X
Active founder account; bio references Design‑as‑a‑Service at magier and Wizard Ventures.
linkedin.com
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2020
Maximilian Fleitmann — LinkedIn
Founder profile confirming role at magier; public posts about hiring and growth.
linkedin.com
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2025
This is Maria. We hired her as our first marketer at magier. Fresh out of ...
Jun 24, 2025 ... Kudos to you, Max for celebrating Maria and acknowledging her work and impact at magier. ... bootstrapped founders build...
youtube.com
YouTube
How I Made $2.5M This Year Running a Design Agency (as ... - YouTube
Feb 1, 2026 · on how I built a world-class creative powerhouse despite the fact that I ... magier.com Our Venture Studio → https://www.wi...
magier.com
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Plancraft Website Redesign By Magier Delivers 20% Conversion Lift
ClientAboutPlancraft is a software that helps trade businesses and craftsmen digitize administrative tasks, including creating quotes, in...
indiehackers.com
Article
Magier Reaches $150K MRR on Indie Hackers
CompaniesWizard Venture, MagierFounderMaximilian FleitmannRevenue$150K a monthMaximilian Fleitmann is a serial entrepreneur building his ...
magier.com
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Magier Delivers Consistent Branding For PouncerAI Across Website And Marketing
Finding freelance work is tough – PouncerAI makes it easier. The Texas-based SaaS startup helps freelancers on Upwork land more jobs with...
instagram.com
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magier (@magier_com) • Instagram photos and videos
Sometimes growth moves faster than your creative team. That is when you need people who can jump in, keep up, and have your back ...
youtube.com
YouTube
magier - YouTube
magier. @magier_com. 1.6K subscribers•306 videos. Are you ready to level up your marketing and ... magier · Podcast · 2 · YouTube Tutoria...
x.com
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Venture Capital Job Interview Trainer
May 1, 2021 · Aspiring VCs: @MaxFleit @startupandvc created a Venture Capital Interview Trainer Practice pdf with 60+ real questions. Tak...
magier.com
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Careers At magier: Join Our Creative, Global Team
We believe that magier will only succeed as ... At magier I found structure and support (rare combination), with people who’ve always got...
account.covermymeds.com
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Create Account Step 1 of 5: Tell Us About You CoverMyMeds is for use by healthcare staff only. If you’re a patient, contact your provider...
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Saint Mary Lake - Mapa - Lago - Condado de Glacier, Montana, …
St. Mary é uma comunidade não incorporada na fronteira ocidental da Blackfeet Indian Reservation adjacente ao Glacier National Park no co...
linkedin.com
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Magier AI hiring Enterprise Growth & Business Development Lead
This job posting mentions booking discovery calls and converting qualified leads into paid pilots or proof-of-concept (PoC) engagements, ...
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Log in to CoverMyMeds to manage prior authorization requests for medications and plans. Enter your username and password or reset them if...
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St. Mary Lake is located just inside Glacier National Park’s east entrance, along the Going To The Sun Road. Treat yourself to a day of b...
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