On Starting A Digital Marketing Agency With 17 Employees
I’m Joy Hawkins, the owner and founder of Sterling Sky. We’re a digital marketing agency in Canada & the USA that focuses on local search engine optimization which basically is a fancy way for saying that we help small businesses get more traffic to their websites from Google. We own the Local Search Forum which is a free online forum dedicated to discussing all things related to local search. We also own LocalU which is a news site about local search that does conferences several times a year.
I started Sterling Sky because I wanted an agency that was dedicated to getting success for our clients based on our own research and testing. I worked for 11 years at other agencies before starting my own and had a lot of things I wanted to change about the way to approach SEO.
In the last 4 years, we’ve grown from a team of 1 to a team of 17. The 6 newest members of our team aren’t pictured here because we’ve been unable to get an updated photo due to the pandemic.
