Kuli Kuli

On Starting A Moringa Superfood Business With 11K Stores

Lisa Curtis
Founder, Kuli Kuli
2
Founders
14
Employees
Kuli Kuli
from Oakland
started January 2014
2
Founders
14
Employees
market size
$20.7B
starting costs
$13.7K
gross margin
40%
time to build
210 days
average product price
$15
growth channels
Word of mouth
business model
content-library
best tools
NetSuite, Twitter, Instagram
time investment
Full time
pros & cons
35 Pros & Cons
tips
1 Tips
Discover what tools recommends to grow your business!
email
shipping
financing
social media
productivity
payments
Discover what books Lisa recommends to grow your business!
Want more updates on Kuli Kuli? Check out these stories:

My name is Lisa Curtis and I’m the founder of Kuli Kuli, the moringa superfood company.

Moringa is a naturally energizing leafy green packed with protein, antioxidants, and vitamins. Moringa was named the top wellness trend by Good Morning America. Kuli Kuli’s Moringa Superfood Bars, Pure Organic Moringa Powder, Moringa Green Tea Wellness Shots and Organic Green Smoothie Mixes are made with moringa sourced directly from small family farmers around the world and sold in over 11,000 stores across the US.

In less than six years on the market, Kuli Kuli has grown from an idea dreamed up in the Peace Corps into a multi-million dollar social enterprise. We’ve worked hard to pioneer a global moringa supply chain with high safety and impact standards. Kuli Kuli’s moringa products have won multiple awards and are sold in thousands of retail locations including Whole Foods Market, Sprouts, and CVS.

Kuli Kuli has formed partnerships with leaders in the field, including Whole Foods Market, the Clinton Foundation, Timberland, Indiegogo, and Kellogg. Our Pure Organic Moringa Powder is in the top 2% of all supplements sold by the largest natural food distributor in the country. Kuli Kuli has received investment from the top food companies and venture capital...

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