Welcome to Starter Story
See exactly how an online business goes from zero to millions.
The largest database of million dollar online business ideas - all started by ordinary people.
Dan
$1.07M/YEAR
David
$2.4M/YEAR
Cory
$2.28M/YEAR
Gevorg
$9.6M/YEAR
Brian
$10.8M/YEAR
Kyra
$768K/YEAR
Rifzan
$1.2M/YEAR
Sneha
$936K/YEAR
Chris
$9M/YEAR
Travis
$1.2M/YEAR
Luke
$739K/YEAR
Mike
$4.5M/YEAR
Kristi
$2.4M/YEAR
Bant
$6.6M/YEAR
Ivan
$720K/YEAR
Bryan
$480K/YEAR
Lavinia
$600K/YEAR
Corbin
$360K/YEAR
Kanwar
$15M/YEAR
Josh
$60M/YEAR
Lewis
$180K/YEAR
Alistair
$210K/YEAR
Balasa
$240K/YEAR
Jonathan
$360K/YEAR
Dave
$1.44M/YEAR
Justin
$7.2M/YEAR
Shannon
$4.8M/YEAR
Link
$263K/YEAR
Ben
$240K/YEAR
Manuel
$216K/YEAR
Andrew
$180K/YEAR
Nevilson
$600K/YEAR
Angus
$150K/YEAR
Nick
$240K/YEAR
Sandeep
$1.56M/YEAR
Sam
$6.3M/YEAR
Suvansh
$1.2M/YEAR
Ruan
$300K/YEAR
Justin
$132M/YEAR
Masud
$1.6M/YEAR
Pavel
$180K/YEAR
Abhishek
$480K/YEAR
Dinesh
$420K/YEAR
Kyle
$180K/YEAR
Naveen
$180K/YEAR
Johanna
$600K/YEAR
Simo
$1.8M/YEAR
Jay
$2.4M/YEAR
Chris
$840K/YEAR
Brian
$600K/YEAR
Jai
$1.2M/YEAR
SpeedYourWeb
$300K/YEAR
Nishith
$300K/YEAR
Behdad
$372K/YEAR
Kyle
$300K/YEAR
Dávid
$2.03M/YEAR
Tom
$720K/YEAR
Salman
$6M/YEAR
Travis
$1.8M/YEAR
Harish
$1.04M/YEAR
Jamie
$240K/YEAR
Colin
$240K/YEAR
Josh
$240K/YEAR
Jacob
$2.58M/YEAR
Stephen
$192K/YEAR
Todd
$780K/YEAR
Cassy
$480K/YEAR
Eyal
$24M/YEAR
David
$1.5M/YEAR
Mike
$288K/YEAR
Mitch
$480K/YEAR
Joel
$15M/YEAR
Julian
$1.2M/YEAR
Rob
$7.9M/YEAR
Tanvi
$900K/YEAR
Alex
$24M/YEAR
Alan
$300K/YEAR
Matt
$2.4M/YEAR
Darshan
$132K/YEAR
Kristoffer
$600K/YEAR
Abdul
$780K/YEAR
Kerim
$240K/YEAR
John
$1.8M/YEAR
Zack
$12M/YEAR
Aida
$3.36M/YEAR
Erik
$1.2M/YEAR
Mark
$9.6M/YEAR
Filterbuy
$240M/YEAR
Matthew
$144K/YEAR
Faraz
$2.4M/YEAR
Danny
$1.26M/YEAR
Phil
$6.6M/YEAR
Dan
$504K/YEAR
Maxim
$456K/YEAR
Eugenii
$720K/YEAR
Alexandre
$720K/YEAR
Kristin
$660K/YEAR
Stu
$3M/YEAR
Alex
$1.04M/YEAR
Pranay
$1.8M/YEAR
Trevor
$1.2M/YEAR
Jay
$1.32M/YEAR
Ghazal
$1.04M/YEAR
Daren
$480K/YEAR
Carolyn
$1.5M/YEAR
Dietrich
$600K/YEAR
Marcus
$240K/YEAR
Vicki
$3.6M/YEAR
Abhishek
$12M/YEAR
Jack
$12M/YEAR
Jake
$989K/YEAR
Dmitrii
$480K/YEAR
Pamela
$600K/YEAR
Bryan
$2.64M/YEAR
Ahmed
$1.2M/YEAR
Garret
$480K/YEAR
Andrew
$480K/YEAR
Amy
$3M/YEAR
Dave
$180K/YEAR
Michael
$4M/YEAR
Bart
$4.8M/YEAR
Kelan
$240K/YEAR
Ben
$2.4M/YEAR
Rod
$240K/YEAR
Janet
$144K/YEAR
Giacomo
$6.6M/YEAR
Xavier
$3.6M/YEAR
Juan
$1.2M/YEAR
Sasithon
$1.8M/YEAR
Matt
$3.84M/YEAR
Valentin
$420K/YEAR
Deepak
$3.6M/YEAR
Veronica
$132K/YEAR
Jeffery
$12M/YEAR
Alex
$3.6M/YEAR
Hamish
$1.2M/YEAR
Aun
$240K/YEAR
Julie
$1.5M/YEAR
Bhanu
$180K/YEAR
Catherine
$144K/YEAR
Billy
$6M/YEAR
Matt
$3M/YEAR
Anthony
$4.8M/YEAR
Steven
$12M/YEAR
Paige
$174K/YEAR
Eddie
$960K/YEAR
Daryl
$1.8M/YEAR
Elliot
$2.4M/YEAR
Ebs
$186K/YEAR
Dan
$12M/YEAR
Denis
$1.2M/YEAR
Lakinya
$360K/YEAR
Jae
$276K/YEAR
Phil
$360K/YEAR
Steve
$1.19M/YEAR
Andrew
$1.5M/YEAR
Fida
$24M/YEAR
Eric
$3.2M/YEAR
Martin
$240K/YEAR
Lindsey
$2.4M/YEAR
Matt
$1.3M/YEAR
Dillon
$360K/YEAR
Jerry
$360K/YEAR
Travis
$360K/YEAR
Samuel
$1.8M/YEAR
Ronen
$1.8M/YEAR
Stephen
$4.2M/YEAR
Stuart
$960K/YEAR
Yavor
$18M/YEAR
Chris
$1.8M/YEAR
Tom
$6M/YEAR
Jan
$300M/YEAR
David
$3.6M/YEAR
John
$300K/YEAR
Kara
$396K/YEAR
Daniela
$2.4M/YEAR
Angela
$1.14M/YEAR
Matt
$330K/YEAR
saleh
$600K/YEAR
David
$1.8M/YEAR
Jennifer
$1.2M/YEAR
Dani
$444K/YEAR
Corey
$180K/YEAR
Debbie
$240K/YEAR
Harry
$1.32M/YEAR
Mike
$3.6M/YEAR
Colin
$2.4M/YEAR
Robert
$480K/YEAR
Jayne
$720K/YEAR
Paul
$9.6M/YEAR
Andy
$1.8M/YEAR
Oliver
$288K/YEAR
Ben
$1.2M/YEAR
Patrick
$420K/YEAR
Matthieu
$1.44M/YEAR
Matt
$420K/YEAR
Ted
$1.08M/YEAR
Pat
$7.2M/YEAR
Jan
$9.28M/YEAR
Dane
$12M/YEAR
One side project can change your life - it changed mine.
If we haven’t met before - Hi, my name’s Pat 👋
One day in 2017, I got off my day job and walked to the nearest Starbucks.
I powered up my laptop, and got started on a side project I'd been thinking about for years.
^ this was me getting started on a side project that would change my life
I started off at zero. I knew absolutely nothing about building, launching, and especially marketing.
At first, I felt lost and unfocused. I had no direction. And getting traction felt nearly impossible.
Especially because I was trying to balance a full time job, work out, have a social life, and pay off $60K in debt.
That didn’t leave a lot of time to really sit down and focus on anything.
But I knew I wanted one thing: the freedom and flexibility to work on whatever I want, whenever I want, and from wherever I want...
And I believed a side project could get me there.
12 months later, I'd launched a side project that eventually replaced my full time job income.
I couldn't believe it... In my eyes, I'd made it! At that point, I made the decision to quit my job, buy back my time, and go all in.
I've since turned that side project into a million dollar business that's impacted over 100M people.
I genuinely look forward to Mondays - I get to wake up every day and do what I love. I get messages every day from people saying my work changed their lives.
And I make more money in a single year than I would’ve made in 10 years working as a software engineer.
I know, it's absolutely insane.
I think it’s fair to say that this side project completely changed my life.
And I fundamentally believe that if you take it seriously, anybody can start a side project that changes their life too.
So how do you do it? How do you unlock the power of the side project, the one that could turn into millions? Well, it’s pretty simple…
What if you could see exactly how side projects turn into millions in revenue?
Imagine being able to see exactly which ideas make money (and which don't)...
Imagine avoiding wasting years working on the wrong thing.
And feeling confident that you know exactly what you need to do with your project.
With Starter Story, you'll get access to the most intimate details behind 4,418+ successful online businesses, and:
  • Learn how founders uncovered the idea that turned them into a millionaire… and exactly what that felt like.
  • Get the lowdown on what niches actually make money… and get the confidence that you're working on the right thing.
  • See exactly how $1M businesses grew… never waste months on the wrong marketing channel.
  • Surround yourself with success... soak up the knowledge and learnings of the most successful founders in the world.
case study $175K /month
How I Make $2M/Year As A Solopreneur
Justin breaks down:
Setting up a one person business
Creating a scalable content machine
case study $12M /month
How I Started A $144M Brand At 23 Years Old
Dylan breaks down:
Validating a product with FB ads
Finding a supplier that can scale
case study $4K /month
How My Product Hunt Launch Generated $5.8K
Luc breaks down:
Launching on Product Hunt
Creating a profitable newsletter
Over 4,432 more case studies like these...
What if you could surround yourself with founders who have already been there?
Building a business is lonely. And it’s easy to feel stuck.
> "How do I take the first step?"
> "How do I know I'm working on the right thing?"
> "How do I know I'm making the right progress every day?"
Finally, a place where you can ask these questions confidentially, get advice, and see exactly how successful founders did it before you.
You’re no longer building alone, because you have thousands of founders who are telling you to keep going.
Dan
$1.07M/YEAR
David
$2.4M/YEAR
Cory
$2.28M/YEAR
Gevorg
$9.6M/YEAR
Brian
$10.8M/YEAR
Kyra
$768K/YEAR
Rifzan
$1.2M/YEAR
Sneha
$936K/YEAR
Chris
$9M/YEAR
Travis
$1.2M/YEAR
Luke
$739K/YEAR
Mike
$4.5M/YEAR
Kristi
$2.4M/YEAR
Bant
$6.6M/YEAR
Ivan
$720K/YEAR
Bryan
$480K/YEAR
Lavinia
$600K/YEAR
Corbin
$360K/YEAR
Kanwar
$15M/YEAR
Josh
$60M/YEAR
Lewis
$180K/YEAR
Alistair
$210K/YEAR
Balasa
$240K/YEAR
Jonathan
$360K/YEAR
Dave
$1.44M/YEAR
Justin
$7.2M/YEAR
Shannon
$4.8M/YEAR
Link
$263K/YEAR
Ben
$240K/YEAR
Manuel
$216K/YEAR
Andrew
$180K/YEAR
Nevilson
$600K/YEAR
Angus
$150K/YEAR
Nick
$240K/YEAR
Sandeep
$1.56M/YEAR
Sam
$6.3M/YEAR
Suvansh
$1.2M/YEAR
Ruan
$300K/YEAR
Justin
$132M/YEAR
Masud
$1.6M/YEAR
Pavel
$180K/YEAR
Abhishek
$480K/YEAR
Dinesh
$420K/YEAR
Kyle
$180K/YEAR
Naveen
$180K/YEAR
Johanna
$600K/YEAR
Simo
$1.8M/YEAR
Jay
$2.4M/YEAR
Chris
$840K/YEAR
Brian
$600K/YEAR
Jai
$1.2M/YEAR
SpeedYourWeb
$300K/YEAR
Nishith
$300K/YEAR
Behdad
$372K/YEAR
Kyle
$300K/YEAR
Dávid
$2.03M/YEAR
Tom
$720K/YEAR
Salman
$6M/YEAR
Travis
$1.8M/YEAR
Harish
$1.04M/YEAR
Jamie
$240K/YEAR
Colin
$240K/YEAR
Josh
$240K/YEAR
Jacob
$2.58M/YEAR
Stephen
$192K/YEAR
Todd
$780K/YEAR
Cassy
$480K/YEAR
Eyal
$24M/YEAR
David
$1.5M/YEAR
Mike
$288K/YEAR
Mitch
$480K/YEAR
Joel
$15M/YEAR
Julian
$1.2M/YEAR
Rob
$7.9M/YEAR
Tanvi
$900K/YEAR
Alex
$24M/YEAR
Alan
$300K/YEAR
Matt
$2.4M/YEAR
Darshan
$132K/YEAR
Kristoffer
$600K/YEAR
Abdul
$780K/YEAR
Kerim
$240K/YEAR
John
$1.8M/YEAR
Zack
$12M/YEAR
Aida
$3.36M/YEAR
Erik
$1.2M/YEAR
Mark
$9.6M/YEAR
Filterbuy
$240M/YEAR
Matthew
$144K/YEAR
Faraz
$2.4M/YEAR
Danny
$1.26M/YEAR
Phil
$6.6M/YEAR
Dan
$504K/YEAR
Maxim
$456K/YEAR
Eugenii
$720K/YEAR
Alexandre
$720K/YEAR
Kristin
$660K/YEAR
Stu
$3M/YEAR
Alex
$1.04M/YEAR
Pranay
$1.8M/YEAR
Trevor
$1.2M/YEAR
Jay
$1.32M/YEAR
Ghazal
$1.04M/YEAR
Daren
$480K/YEAR
Carolyn
$1.5M/YEAR
Dietrich
$600K/YEAR
Marcus
$240K/YEAR
Vicki
$3.6M/YEAR
Abhishek
$12M/YEAR
Jack
$12M/YEAR
Jake
$989K/YEAR
Dmitrii
$480K/YEAR
Pamela
$600K/YEAR
Bryan
$2.64M/YEAR
Ahmed
$1.2M/YEAR
Garret
$480K/YEAR
Andrew
$480K/YEAR
Amy
$3M/YEAR
Dave
$180K/YEAR
Michael
$4M/YEAR
Bart
$4.8M/YEAR
Kelan
$240K/YEAR
Ben
$2.4M/YEAR
Rod
$240K/YEAR
Janet
$144K/YEAR
Giacomo
$6.6M/YEAR
Xavier
$3.6M/YEAR
Juan
$1.2M/YEAR
Sasithon
$1.8M/YEAR
Matt
$3.84M/YEAR
Valentin
$420K/YEAR
Deepak
$3.6M/YEAR
Veronica
$132K/YEAR
Jeffery
$12M/YEAR
Alex
$3.6M/YEAR
Hamish
$1.2M/YEAR
Aun
$240K/YEAR
Julie
$1.5M/YEAR
Bhanu
$180K/YEAR
Catherine
$144K/YEAR
Billy
$6M/YEAR
Matt
$3M/YEAR
Anthony
$4.8M/YEAR
Steven
$12M/YEAR
Paige
$174K/YEAR
Eddie
$960K/YEAR
Daryl
$1.8M/YEAR
Elliot
$2.4M/YEAR
Ebs
$186K/YEAR
Dan
$12M/YEAR
Denis
$1.2M/YEAR
Lakinya
$360K/YEAR
Jae
$276K/YEAR
Phil
$360K/YEAR
Steve
$1.19M/YEAR
Andrew
$1.5M/YEAR
Fida
$24M/YEAR
Eric
$3.2M/YEAR
Martin
$240K/YEAR
Lindsey
$2.4M/YEAR
Matt
$1.3M/YEAR
Dillon
$360K/YEAR
Jerry
$360K/YEAR
Travis
$360K/YEAR
Samuel
$1.8M/YEAR
Ronen
$1.8M/YEAR
Stephen
$4.2M/YEAR
Stuart
$960K/YEAR
Yavor
$18M/YEAR
Chris
$1.8M/YEAR
Tom
$6M/YEAR
Jan
$300M/YEAR
David
$3.6M/YEAR
John
$300K/YEAR
Kara
$396K/YEAR
Daniela
$2.4M/YEAR
Angela
$1.14M/YEAR
Matt
$330K/YEAR
saleh
$600K/YEAR
David
$1.8M/YEAR
Jennifer
$1.2M/YEAR
Dani
$444K/YEAR
Corey
$180K/YEAR
Debbie
$240K/YEAR
Harry
$1.32M/YEAR
Mike
$3.6M/YEAR
Colin
$2.4M/YEAR
Robert
$480K/YEAR
Jayne
$720K/YEAR
Paul
$9.6M/YEAR
Andy
$1.8M/YEAR
Oliver
$288K/YEAR
Ben
$1.2M/YEAR
Patrick
$420K/YEAR
Matthieu
$1.44M/YEAR
Matt
$420K/YEAR
Ted
$1.08M/YEAR
Pat
$7.2M/YEAR
Jan
$9.28M/YEAR
Dane
$12M/YEAR
Don't take our word for it...
Our members say very nice things about Starter Story. Here’s what quite a lot of them had to say.
Sam Parr

I love this website.

Johne Vang
Be The Match

You can't find this information anywhere else.

KC Holiday
QALO (sold $100M of product)

Starter Story is the place to be if you’re looking to get inspired by profitable business ideas started by people just like you.

Chenell Basilio
Growth In Reverse (33k subs)

An incredible community - it's the only reason I have Slack on my phone.

Rand Fishkin
Moz

Love Starter Story's transparency.

Charlie Chang
YouTube ($300K/month)

These are crazy case studies. They’ve helped me grow my business to $300K/month. I see Starter Story’s case studies as the ultimate form of mentorship.

Austin Rief
Morning Brew

What Pat Walls has built with Starter Story is awesome. I love getting their emails.

Harry Dry
Marketing Examples

Real people making real money. Inspires me every day.

Greg Kamradt
Data Independent

Starter Story has been with me on my journey to over 28K YouTube subscribers. It’s an incredible place to learn how to build a successful business - fast.

Everything you need to get your business off the ground
4,432 Case Studies
This is information you can't find anywhere else. Thousands of case studies breaking down million dollar business ideas that can be started with $0.
Inside Starter Story is $10B worth of knowledge about how regular people turned their idea into a life changing business.
Deep Dives
Find ideas and problems worth solving before they explode.
We have a team of researchers are working around the clock sending you thousands of data points every week on side project ideas that will take off.
For example, our:
  • • 99 Million-Dollar Problems [Report]
  • • 163+ Solopreneurs Making Millions With No Employees [Report]
  • • 104+ Real-World Examples Of 7-Figure Productized Services [Report]
and thousands more business ideas
Private Newsletter
Get full access to our private newsletter, featuring exclusive content, expert advice, and insider tips not available to free subscribers.
Private Slack Community
Connect with thousands of successful founders and like-minded individuals in our private community.
Private Accountability Service (Starter Story Academy)
Our Private Accountability Service helps you stay on track to achieve your Big Hairy Audacious Goals (BHAGs), keeping you accountable and on track every day.
Idea Database
Explore our extensive database of 8,628 business ideas, offering a wide range of inspiration and opportunities for your entrepreneurial journey.
Lean Email: Learn How To Earn $30K/Month (Framework)
Join our 3-hour 'Lean Email Course', valued at $250, and learn strategies on how we make $30K/month through a few simple, easy-to-setup best practices.
Lean SEO: How We Went From 0 to 1.6M Visitors/Month (Framework)
Learn SEO through our 'Lean SEO' framework, a 4-hour training (valued at $250), which has propelled Starter Story to reach 1.6M visitors/month.
Exclusive Discounts: Access $50K+ Savings on Tools
Unlock exclusive access to over $50K in savings on essential tools and resources to build your business. Tools include: Stripe, AWS, SendGrid, and 240+ more.
How much does this cost?
For context, you could spend $5,000+ on courses, accelerators, cohort based programs, books, etc.
Or, you could pay $10,000+ for coaches, accountability partners, and masterminds.
If you want to put our prices into context: think of this as an investment into building the business that could change your life.
If you're not serious about this journey, then Starter Story probably isn’t for you.
But if you’re ready to take this seriously, then investing some money in saving time and increasing your odds of success is a no-brainer.
Especially given (a) how much your life can change, and (b) how much money you stand to make if you do this right.
Anyways, enough spiel - here's the price.
Starter

Get inspired and learn from thousands of successful case studies.

$41 /month, billed annually
Billed annually

Get Starter
  • 4,296 founder case studies
    Full access to our database of successful business case studies
  • Deep dives and reports
    A goldmine of data on rising trends and $1M business ideas
Most popular
Academy

Find your $1M idea and build it alongside thousands of founders.

$66 /month, billed annually
Billed annually

Get Academy
  • Everything in Starter Plan
    all case studies, deep dives, and reports
  • Private Slack community
    Get feedback, share your wins, ask questions, and connect with thousands of successful founders
  • The Starter Story Curriculum
    Access to all recordings, past workshops, trainings and blueprints.
  • Lean SEO
    How we went from 0 to 1M+ visitors/month with a different approach to SEO (4 hours)
  • Lean Email
    How you can generate $1,000s per month with simple email marketing (3 hours)
  • + All Other Trainings
    AI Build Training, $1M Ideas, $1M Attention, and more.
Unlimited

Unlimited Starter Story, Academy & Accelerator Access (For Life)

$3,995 one-time payment
Billed only once. No subscription.

Get Unlimited
  • Everything in Starter
    All case studies, deep dives, and reports.
  • Everything in Academy
    Unlimited live cohorts, accelerators, courses, and workshops.
  • Personalized Support & Mentorship
    Weekly office hours, strategy & launch feedback with Pat & Starter Story mentors. Set the right goals and get customized advice tailored to your business.
Frequently Asked Questions...
What sort of business models does Starter Story cover?
Do I need to have an idea of what I want to start before I get started?
What experience with entrepreneurship do I need to have?
I'm already running a business, is Starter Story right for me?
Starter

Get inspired and learn from thousands of successful case studies.

$41 /month, billed annually
Billed annually

Get Starter
  • 4,296 founder case studies
    Full access to our database of successful business case studies
  • Deep dives and reports
    A goldmine of data on rising trends and $1M business ideas
Most popular
Academy

Find your $1M idea and build it alongside thousands of founders.

$66 /month, billed annually
Billed annually

Get Academy
  • Everything in Starter Plan
    all case studies, deep dives, and reports
  • Private Slack community
    Get feedback, share your wins, ask questions, and connect with thousands of successful founders
  • The Starter Story Curriculum
    Access to all recordings, past workshops, trainings and blueprints.
  • Lean SEO
    How we went from 0 to 1M+ visitors/month with a different approach to SEO (4 hours)
  • Lean Email
    How you can generate $1,000s per month with simple email marketing (3 hours)
  • + All Other Trainings
    AI Build Training, $1M Ideas, $1M Attention, and more.
Unlimited

Unlimited Starter Story, Academy & Accelerator Access (For Life)

$3,995 one-time payment
Billed only once. No subscription.

Get Unlimited
  • Everything in Starter
    All case studies, deep dives, and reports.
  • Everything in Academy
    Unlimited live cohorts, accelerators, courses, and workshops.
  • Personalized Support & Mentorship
    Weekly office hours, strategy & launch feedback with Pat & Starter Story mentors. Set the right goals and get customized advice tailored to your business.