Wolfgang Man & Beast

On Starting A DTC Lifestyle Brand And Growing Sales By 275%

Jeremiah Murray
Founder, Wolfgang Man & Beast
3
Founders
3
Employees
Wolfgang Man & Beast
wolfgangusa.com
from Salt Lake City, Utah, USA
started April 2013
3
Founders
3
Employees
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My name is Jeremiah Murray and I am the founder and president of Wolfgang Man & Beast. We are a lifestyle brand that sells premium, American-made pet products plus apparel and accessories for discerning humans. Before I became an entrepreneur my profession was as a graphic designer. I hold a Bachelor of Fine Arts degree (BFA) with an emphasis on graphic design and a minor in business marketing from Utah State University.

In 2019, Wolfgang’s sales were in the single-digit-millions of dollars range. Year-to-date in 2020 we are up about 38% in direct sales and 109% in the wholesale channel, which is a bit behind where we had forecasted before the pandemic made its economic impact. Thanks to a refocus on our Amazon business, that channel has seen a miraculous 2,300% growth year-on-year! We feel blessed to be weathering the storm and still growing in these hard economic times.

We attribute the continued growth of Wolfgang, even with the various setbacks to the entire economy, to several key factors:

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