On Selling Plant-Based Protein Bars And Growing 394%
Isabelle:
My name is Isabelle Steichen, I’m the co-founder and CEO of Lupii. We make lupini based snacks that are good for humans and the planet. Our first product range is Lupii bars, which currently come in four different delicious flavors, and our vision, in the long run, is to build out a larger platform for this incredible ingredient. We launched in January of this year and had to quickly shift our focus from retail to D2C when the pandemic hit. We were able to make a lot of progress over the last few months and are particularly excited about our high repeat purchase rates, which show that we are starting to build a dedicated fan base of customers who come back for more every month.
Alexandra:
My name is Alexandra Dempster and I am co-founder and CMO of Lupii. Given the conditions we have faced over the first few months of the year, we are incredibly proud of the growth we have been able to achieve on DTC. From May - when we started investing in marketing through Q3 - we saw 394% growth. Our early adopter customers are what we like to call the Modern Plantivist, which is someone who understands the power of incorporating plants into their diet and are looking for ways to do this with minimally processed whole foods. These early customers are very...
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