75+ Insurance Blog Topics & Ideas [2024]

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Updated: January 19th, 2023

Looking to write a new Insurance blog post but experiencing some writer's block?

Coming up with new blog post topics and content ideas can be time-consuming and daunting.

What's even more challenging is coming up with a great content idea - one that will bring you the right traffic and resonate across your audience.

Writing a great blog post can take hours, days, and sometimes even weeks, so it’s critical that you do your research to ensure your post will reach your intended audience.

In this post, we provide you with:

Insurance blog post topics to write about
Insurance blogging ideas
Other Insurance content ideas
Real-world examples of Insurance blogs and topics
Proven tips and strategies on **how to find the right Insurance blog ideas.

Insurance Blog Post Topics & Categories

Here are a few of the most popular Insurance blog post categories and topics to write about:

Insurance policy
Life insurance
Car insurance
Health Insurance
Education Insurance
Home Insurance
Travel Insurance
Pet Insurance
Insurance agents
Tax benefits
Insurance claim
Death Benefits
Mutual Funds
Cyber Security
Data Privacy
Finance & Accounting
Risk Management

Different Blog Post Types (& How To Use Them)

How-to-guide content

How-to-guides are a great way to share insight and knowledge across your audience.

These guides are informative and teach your reader how to complete a given task using step-by-step instructions.

The more value and answers you bring to your reader, the more they are likely to return to your site and, eventually, turn into a customer. Here a few things to remember when writing your "how-to-guide:"

Write directly to your reader with clear and concise instructions
Identify the logical order of your instructions and use numbered lists
Use headings and bold to identify key stages in your step-by-step guide
Use photos and videos as much as possible to provide context to your reader

List-based content

Lists are a great way to consolidate information and provide your user with a quick and simple read.

For those that want a quick answer or don’t have time to read a long article, lists are a great way to quickly answer your searcher's query.

List content is great for driving traffic to your blog, and they are often quick to create.

Other blog post types

There are various other blog post styles you can use to create content.

When you combine a mix of different blog post styles into your content strategy, you create an engaging experience for your audience.

Here are some other blog post styles you should consider experimenting with:

Ebooks
Infographics
Video content
Case studies
Interviews or Q&A's

How-To-Guide Insurance Blog Topics & Blog Post Ideas

check out the full post here

How to Market an Independent Insurance Agency
How to increase your insurance referral count
How to use Search engine optimization to get more insurance clients
How to purchase insurance leads
How to bundle your online marketing strategy and get more insurance referrals
How to Fill an Insurance Leads Fishbowl
How to automate lead generation for your insurance agency
How to differentiate which car insurance policy fits best for you
How to understand the terms of your home insurance and be aware of high interest rates
How to understand renewal interest rates of your old insurance policies
How to file a complaint about your insurance company
How to start your own insurance providing company
How to select the right Life Insurance Policy
How to secure your family's health through family health insurance schemes
How to investigate your insurance agency before committing to them
How to avail of liability insurance when in need
How to choose the best health plan for your child
How to travel safely with these 3 travel insurance tips
How to apply for Uninsured motorist coverage
How to read your home insurance policy and what it covers
How to carry forward your health insurance from one country to another
How to pay less tax and make wiser insurance investments
How to get your cellphone insured with a right insurance scheme
How to get the best life insurance with high return rates
How to calculate the return of investment from your insurance policy
How to make the most of your government insurance policies

Learn more about starting an insurance agency:

Where to start?

-> How much does it cost to start an insurance agency?
-> Pros and cons of an insurance agency

Need inspiration?

-> Other insurance agency success stories
-> Examples of established insurance agency
-> Insurance agency slogans

Other resources

List-based content style

Lists are a great way to consolidate information and provide your user with a quick and simple read.

For those that want a quick answer or don’t have time to read a long article, lists are a great way to quickly answer your searcher's query.

List content is great for driving traffic to your blog, and they are often quick to create.

List-Based Insurance Blog Topics & Blog Post Content Ideas

check out the full post here

10 Blog Topics for Your Insurance Business
20 Car Insurance Blog Topics
Top 10 Life Insurance Policies for your secured future
3 Secrets to Attract Leads to Your Insurance Agency
35 ways to engage your insurance clients
5 types of insurance you should invest in, for your child
4 Must-Have Insurance Policies for Everyone
List of top 10 car insurance providers in your city
3 Reasons why should invest in health insurance now!
6 Steps to understand which insurance term is the best for your car
10 benefits of mutual fund investment that will make you invest confidently
5 important home insurance policies you must know before buying a house
3 Best tax-saving insurance policies
List of top 10 trusted Gold insurance providers
3 ways to understand your insurance rates
6 key insights that matter before investing in a general insurance policy
5 insurance plans with the highest return rates
4 ways to understand cyber security insurance
List of top 100 educational insurance policies
Top 3 higher education insurance policies
10 property insurance strategies to invest in
18 best liability insurance that you should explore right now
3 ways to get business insurance for your small startup business
5 ways to claim fire insurance for your organization
10 reasons why you should buy a vehicle insurance

Google search is a great (and free) tool for finding a content type and topic.

You can actually use google autocomplete to see what people are searching for:

2. Find Blog Post Ideas Through Competitors and Useful Websites

A great way to find content types is by seeing what your competitors with similar audiences are doing.

There are a few different ways you can do this:

Manually going through different websites to see what others are writing about
Use a tool like ahrefs to see top-performing websites and topics

3. Find Content Ideas Using Google Search Console

Google search console is a great and free way to see what your audience is searching for:

4. Make Sure You Can Perform Well For The Content

Just because your audience is searching for something, doesn’t always mean you can win for that content.

Consider looking at existing search results and other top-performing websites. Then, ask yourself a few questions:

Are these top-performing sites massive businesses? If so, what would it take to rank for something like this?
Is the existing content in the search results good quality?
Are there ways that I can improve this content type? (ie. adding photos, videos, optimizing keywords, making the posts longer and more valuable to the reader, etc)

Part of

Starting An Insurance Agency: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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75+ Insurance Blog Topics & Ideas [2024]

Insurance Blog Post Topics & Categories

Different Blog Post Types (& How To Use Them)

How-To-Guide Insurance Blog Topics & Blog Post Ideas

List-based content style

List-Based Insurance Blog Topics & Blog Post Content Ideas

Other blog post styles

Other Insurance Blog Post Topic Ideas

Guide: How To Find Content Ideas