Start A Wristwatch Outlet Business - Business Ideas

Updated: September 15th, 2022
Start A Wristwatch Outlet Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

A wristwatch outlet is a retail store specializing in selling wristwatches. The business typically carries a variety of brands and styles of wristwatches, ranging from budget-friendly options to high-end luxury brands.

The business model for a wristwatch outlet can vary. Some outlets may focus on new, brand-name watches, while others may specialize in vintage or pre-owned watches. Some outlets may also offer repair and maintenance services for watches.

To run a successful wristwatch outlet, it is important to understand the wristwatch market and the various brands and styles available. It is also essential to offer excellent customer service and have a strong understanding of the needs and preferences of the target market. A strong online presence through a well-designed website and active social media accounts can also be beneficial in attracting and retaining customers.

Other key considerations for running a successful wristwatch outlet include:

  • Maintaining a well-organized and visually appealing store layout to make it easy for customers to browse and find the products they are looking for.
  • Building relationships with suppliers and distributors to secure a reliable source of high-quality wristwatches at competitive prices.
  • Offering competitive pricing and promotions to attract customers and encourage them to make purchases.
  • Providing in-store repair and maintenance services, or partnering with a reliable repair technician, to offer customers additional value and increase each sale's lifetime value.

Starting a wristwatch outlet business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell wristwatch, or selling wristwatch online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size
starting costs
gross margin
time to build
270 days
Organic social media
business model
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs

Equipment & Supply Expenses



Retail Business Expenses



Inventory Expenses



Advertising & Marketing Costs



Software Expenses



Website Costs



Total Startup Costs



Successful Businesses

Business URL Rank

Business Insider




Eddie Bauer


Fine Italian Jewelry, Watches and Luxury Goods


Digital Projectors, Pianos, Calculators, Watches



TAG Heuer




Official website


Ethos Watch Boutiques – India’s Largest & Most Trusted Luxury Watch Retailer


Judicial Watch


Pros & Cons

Pros Description

Rewarding work

Starting a wristwatch outlet business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

Meaningful business connections

You never know who you will meet as a wristwatch outlet business. This could be the start of an incredible business opportunity!

Daily physical activity

Wristwatch Outlet Business's typically involve a much greater degree of movement than other lines of work. Most days, you will spend your day walking, running errands for your business, and performing a multitude of tasks. This can have a positive impact on energy levels and your overall health.

Amazing perks and discounts

Working in the wristwatch outlet business comes with its perks! As a seller for these products/services, you typically also get to enjoy industry perks and discounts.

You are your own boss!

With starting a wristwatch outlet business, you are the one to make decisions for almost all of the operations. Calling the shots can be empowering and liberating!

Local Community

One of the best parts of starting a wristwatch outlet business is that you can develop a local following by selling your products at craft shows, farmers' markets, or even local storefront businesses! This gives you access to additional revenue streams and loyal customers.

Cons Description

Crowded Space

Competition is high when it comes to your wristwatch outlet business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.

Finding The Right Supplier

Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section.

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Low margins

The gross margins for your wristwatch outlet business are typically around 43%, which can make it more challenging to incur new expenses and maintain profitability.

High employee turnover

In the wristwatch outlet business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.


As a wristwatch outlet business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

Marketing Ideas

  • 1

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

    Learn more about direct sales ➜

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜

  • 3

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

    Learn more about social media advertising ➜