Start A White Label Social Media Monitoring Software - Business Ideas

Updated: September 15th, 2022
Start A White Label Social Media Monitoring Software

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

A white label social media monitoring tool is software provided unbranded to a reseller. The reseller company rebrands and sells the social media monitoring tool as if it were its own.

If you start your own social media management tool, you can choose to rent or lease the tool under a monthly or annual subscription.

With a white label social media monitoring business, the reseller offers the tool to its clients without investing in its development. The deployment is much faster than when the company was to hire its developers to do the product.

Starting a white label social media monitoring software requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell white label social media monitoring tools, or selling white label social media monitoring tools online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size
$9.2B
starting costs
$16.8K
gross margin
83%
time to build
360 days

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

App Creation Costs

$1,099

$20,099

Software Expenses

$162

$2,894

Advertising & Marketing Costs

$0

$2,500

Website Costs

$13

$215

Training & Education Expenses

$0

$850

Total Startup Costs

$1,274

$33,558

Successful Businesses

Business URL Rank

Muck Rack

muckrack.com

6,673

World's longest standing rank tracking tool

advancedwebranking.com

20,765

DashThis

dashthis.com

23,733

Computer Monitoring Software

teramind.co

24,143

Critical Mention: Best Media Monitoring and Database Service

criticalmention.com

30,619

Atera

atera.com

40,150

Boostability

boostability.com

42,071

ClassTools.net: Free Tools for Teachers and Students

classtools.net

42,142

Save time finding content to share on social with Quuu

quuu.co

46,403

Panmore Institute

panmore.com

47,408

Designbolts

designbolts.com

53,050

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Rewarding work

Starting a white label social media monitoring software can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

Traffic to your website

A white label social media monitoring software gives people a reason to visit your website and to keep coming back to you!

No overhead costs

To get your white label social media monitoring software started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!

Cons Description

Crowded Space

Competition is high when it comes to your white label social media monitoring software, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Longer Sales Process

A white label social media monitoring software can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.

Security Issues

With any Saas business, data loss and security issues may arise throughout your process of building your product. It's critical that you understand exactly what you're responsible for and how to avoid potential issues down the road.

Isolation

Often times, as a white label social media monitoring software, you typically work alone and do not have much face-to-face interaction with other team members.

Taxes

As a white label social media monitoring software, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.