5 Web Tool Success Stories [2024]

Updated: November 19th, 2023
A Web Tool

Here are some real life success stories of starting a web tool:

1. Plausible Analytics ($1.2M/year)

Both founders had similar experiences with Google and its products. They went from big fans, using several of their tools for many hours every day, loving them and recommending them to my family and friends, to becoming more aware of Google’s size, its business model, and how their dominance negatively impacts the web.

How much they make: $1.2M/year
Current team size: 0


How Our Privacy Friendly Web Analytics Tool Reached $4K/Month Without Paid Ads

Plausible Analytics, a privacy-friendly web analytics tool, reached $4,557 MRR and 743 paying subscribers by focusing on content marketing and engaging relevant communities, rather than paid advertising, while positioning itself as a lightweight, cookie-free and affordable alternative to Google Analytics.

Marko started Plausible Analytics about 5 years ago
Marko grew the business to $100K/month
Read by 9,470 founders

2. ScrapingBee ($99.6K/year)

How much they make: $99.6K/year
Current team size: 2


ScrapingBee: From 2 failed startups to $3,000/month in 4 months

ScrapingBee, a web scraping tool founded in 2019, has grown to $1M+ ARR in just three years with 99% of revenue attributed to SEO strategies and practices, used by businesses for price monitoring, tracking SERP results, lead generation, and general data mining.

Kevin started ScrapingBee about 5 years ago
Kevin grew the business to $8.3K/month
Read by 865 founders

So... can you actually make money with a web tool?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

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3. CookieFirst ($1M/year)

How much they make: $1M/year
Current team size: 7


Bootstrapped to $1m with cookie monitoring and security SaaS

Founder noticed a rising demand in the legal tech & privacy SaaS market and developed CookieFirst, a SaaS company that provides automated cookie consent, regular scans, and automated policy generator in over 40 languages to comply with international privacy laws.

Tom started CookieFirst about 5 years ago
Tom grew the business to $83.3K/month
Read by 694 founders