Business Idea

Start A Test Prep Business

About

Starting a test prep business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell test prep, or selling test prep online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a test prep business ➜

Key stats

market size
$466M
revenue (monthly)
$1K
starting costs
$38.2K
gross margin
20%
avg product price
$75
time to build
10 months
growth
SEO
business model
E-Commerce
time investment
Side project
work from home?
Yes

About

Starting a test prep business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell test prep, or selling test prep online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a test prep business ➜

Key stats

market size
$466M
revenue (monthly)
$1K
starting costs
$38.2K
gross margin
20%
avg product price
$75

 

time to build
10 months
growth
SEO
business model
E-Commerce
time investment
Side project
work from home?
Yes

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $10 $2,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $525 $5,500
Website Costs $232 $6,500
Business Formation Fees $5,600 $20,400
App Creation Costs $1,000 $20,000
Software Expenses $162 $3,094
Advertising & Marketing Costs $0 $3,000
Other Expenses $0 $800
Training & Education Expenses $0 $850
Total Startup Costs $7,529 $67,894

Successful Businesses

Business URL Rank
Testbook.com testbook.com #1,703
keybr.com keybr.com #9,667
IMS imsindia.com #12,262
Best SSC Exam and RRB NTPC Exams Preparation Website in India sscadda.com #20,018
Exam English examenglish.com #20,497
PTE Academic pearsonpte.com #27,722
Becker becker.com #28,445
PTE Tutorials ptetutorials.com #36,577
GMAT prep targettestprep.com #42,909
PrepLounge.com preplounge.com #45,819
Practice Aptitude Tests practiceaptitudetests.com #49,306

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Rewarding work Starting a test prep business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Traffic to your website A test prep business gives people a reason to visit your website and to keep coming back to you!
Meaningful business connections You never know who you will meet as a test prep business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Cons Description
Low margins The gross margins for your test prep business are typically around 20%, which can make it more challenging to incur new expenses and maintain profitability.
Stressful work This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.
Churn In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.
Time commitment With starting a test prep business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.
Difficult to build trust with your customer With starting a test prep business, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business.
Strict regulations With any test prep business, there are strict rules and regulations as it relates to processing your product. You must follow these regulations specifically, or significant legal issues could occur.

Marketing Ideas

  • 1

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 2

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to test prep business.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜

  • 3

    Pay Per Click Advertising

    Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.