Business Idea

Start A Solar Energy Business

About

Starting a solar energy business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell solar energy, or selling solar energy online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a solar energy business ➜

Key stats

market size
$164B
revenue (monthly)
$600K
starting costs
$212K
gross margin
22%
avg product price
$1500
time to build
12 months
growth
Partnerships
business model
Advertising
time investment
Full time

About

Starting a solar energy business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell solar energy, or selling solar energy online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a solar energy business ➜

Key stats

market size
$164B
revenue (monthly)
$600K
starting costs
$212K
gross margin
22%
avg product price
$1500

 

time to build
12 months
growth
Partnerships
business model
Advertising
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $550 $6,000
Website Costs $232 $6,500
Business Formation Fees $5,600 $20,400
Inventory Expenses $300 $10,000
Vehicle Expenses $50 $350,500
Other Expenses $0 $2,300
Software Expenses $150 $2,470
Advertising & Marketing Costs $75 $9,536
Specific Industry Expenses $0 $500

Successful Businesses

Business URL Rank
Evergy evergy.com #50,978
Aurora Solar aurorasolar.com #54,786
Snohomish County PUD snopud.com #138,927
Southwestern Electric Power Company swepco.com #184,443
Leading global provider of comprehensive PV solar solutions firstsolar.com #332,250
North America Smart Energy Week solarpowerinternational.com #404,535
SunWatts sunwatts.com #427,202
Solar Energy International solarenergy.org #455,746
Solar Panels, Photovoltaic Systems pesolar.com #472,989
Sigora Solar sigorasolar.com #481,735
Chariot Energy chariotenergy.com #516,745

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Meaningful business connections You never know who you will meet or get to work with for your solar energy business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your solar energy business becomes an integral piece of their every day lives.
Pick & choose the clients you work with Solar Energy Businesses have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients!
Gain exposure and experience This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!
Unlimited income potential With your solar energy business, there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A solar energy business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Security Issues With any Saas business, data loss and security issues may arise throughout your process of building your product. It's critical that you understand exactly what you're responsible for and how to avoid potential issues down the road.
Low margins The gross margins for your solar energy business are typically around 22%, which can make it more challenging to incur new expenses and maintain profitability.
High employee turnover In the solar energy business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a solar energy business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

Marketing Ideas

  • 1

    Word of mouth

    The most tried and true way to grow a solar energy business is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 2

    Partnerships

    Starting a solar energy business is all about building relationships and becoming an integral part of your community.

    Many entrepreneurs make the mistake of thinking they can do everything on their own. In reality, other businesses (even your competition) and members of your community can be a huge piece of your growth strategy.

    When forming any type of partnership, a lot of energy and time can go into this.

  • 3

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to solar energy business.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜