S
Starter Story
Business Idea
Start A Ski Touring Gear
About
Starting a ski touring gear requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell ski touring gear, or selling ski touring gear online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start a ski touring gear ➜
Key stats
market size
$1.43B
revenue (monthly)
$35K
starting costs
$43.4K
gross margin
43%
avg product price
$450
time to build
10 months
growth
Email marketing
business model
E-Commerce
time investment
Side project
work from home?
Yes
Startup Costs
| Min Startup Costs | Max Startup Costs | |
|---|---|---|
| Office Space Expenses | $35 | $3,250 |
| Employee & Freelancer Expenses | $0 | $5,500 |
| Equipment & Supply Expenses | $525 | $5,500 |
| Website Costs | $232 | $6,500 |
| Business Formation Fees | $5,600 | $20,400 |
| Retail Business Expenses | $0 | $16,150 |
| Inventory Expenses | $350 | $14,750 |
| Software Expenses | $150 | $3,044 |
| Advertising & Marketing Costs | $75 | $4,786 |
| Total Startup Costs | $6,967 | $79,880 |
Successful Businesses
| Business | URL | Rank | |
|---|---|---|---|
|
BRP | brp.com | #43,404 |
|
Skis | skis.com | #58,916 |
|
1.9 Sports | levelninesports.com | #90,648 |
|
Powder7 Ski Shop | powder7.com | #109,284 |
|
Genuine Guide Gear | genuineguidegear.com | #181,933 |
|
Buckman's Ski & Snowboard Shops | buckmans.com | #218,948 |
|
unknown | eldora.com | #228,950 |
|
SCARPA | scarpa.com | #316,786 |
|
Telemark Pyrenees | telemark-pyrenees.com | #640,129 |
|
Galactic Snow Sports | galacticsnowsports.com | #696,740 |
|
Hagan Ski | haganskimountaineering.com | #934,826 |
Pros & Cons
| Pros | Description |
|---|---|
| Flexibility | You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own. |
| Scalable | With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers. |
| Meaningful business connections | You never know who you will meet as a ski touring gear. This could be the start of an incredible business opportunity! |
| High customer retention rates | Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer. |
| Easy to encourage "impulse buy" | In the ski touring gear, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer. |
| Control of workload | With starting a ski touring gear, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you. |
| Cons | Description |
|---|---|
| Motivation of employees | If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees. |
| Longer Sales Process | A ski touring gear can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers. |
| Low margins | The gross margins for your ski touring gear are typically around 43%, which can make it more challenging to incur new expenses and maintain profitability. |
| High employee turnover | In the ski touring gear, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment. |
| Taxes | As a ski touring gear, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it. |
| High overhead expenses | With starting a ski touring gear, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below. |
Marketing Ideas
-
1
Affiliate program
An affiliate program is a way to reward people outside your organization to share your product.
-
2
Word of mouth
The most tried and true way to grow a ski touring gear is through word of mouth - some entrepreneurs would say it's more important than all social media.
-
3
Advertising on social media
Social media advertising is one of the leading ways to get the word out when it comes to ski touring gear.
There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.
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