7 Shirt Company Success Stories [2024]

Updated: November 1st, 2023
Start A Shirt Company

Here are some real life success stories of starting a shirt company:

1. Million Dollar Collar ($480K/year)

Rob Kessler came up with the idea for Million Dollar Collar after being disappointed with the way his shirt looked in his wedding photos. He started cutting open dress shirts and testing materials until he developed a material that could handle the heat of dry-cleaning and be permanently installed in dress shirts. Through trial and error and feedback from customers, Kessler perfected the design and launched the business in January 2016, eventually using YouTube fashion influencers and targeted advertising to attract and retain customers.

How much they make: $480K/year
How much did it cost to start: $100K
Current team size: 0

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How Rob Kessler Invented A Permanent Collar Stay for Dress Shirts

Rob Kessler, co-founder of Million Dollar Collar, invented the world's first permanently installed placket stay for dress shirts that has already helped people in 100 countries upgrade 200,000 of their own dress shirts, with aims of changing the dress shirt industry as a whole.

About
Rob started Million Dollar Collar almost 11 years ago
Revenue
Rob grew the business to $40K/month
Costs
It cost Rob $100000 to start the business
Read by 6,570 founders

2. 80sTees.com ($51.1M/year)

How much they make: $51.1M/year
Current team size: 10

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This One Thing Is Killing Your Profits With Kevin Stecko

This case study details how a founder turned $32 into a $4M+/month t-shirt customization business selling 80s cartoons like Superman and Batman.

About
Kevin started 80sTees.com about 25 years ago
Revenue
Kevin grew the business to $4.26M/month
Read by 744 founders

Learn more about starting a shirt company:

Where to start?

-> How much does it cost to start a shirt company?
-> Pros and cons of a shirt company

Need inspiration?

-> Examples of established shirt company
-> Marketing ideas for a shirt company

Other resources

4. Nike.com

Nike delivers innovative products, experiences and services to inspire athletes.

Where they're located: Manhattan Community Board 1, New York, USA

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5. Gap

Shop casual women's, men's, maternity, kids' & baby clothes at Gap. Our style is clean and confident, comfortable and accessible, classic and modern. Find the perfect pair of jeans, t-shirts, dresses and more for the whole family.

Where they're located: Manhattan Community Board 1, New York, USA
Website traffic: 64.2M/month

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6. Made-in-China.com

Source quality products Made in China. Find reliable China Suppliers, Manufacturers, Factories, Wholesalers & Exporters on the leading B2B e-commerce website Made-in-China.com.

Where they're located: Nashville, Tennessee, USA
Website traffic: 14.7M/month

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