7 White Pages Tool Success Stories [2024]

Pat Walls

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Updated: November 19th, 2023

Start A White Pages Tool

No one wants to play detective when looking for crucial contact information. Enter the concept of a white pages tool - a streamlined online platform that offers quick and easy access to a wide database of personal and businesses contact details.

This fall under a digital version of the traditional telephone directory, with immense potential considering the massive migration to online communication. The core business involves gathering, verifying, and updating contact information, offering it to users on an interactive and user-friendly interface.

Entrepreneurs with a knack for data management and keen attention to detail would find this business idea particularly riveting. Your customers would range from individuals searching for long-lost contacts to businesses keen on expanding their clientele.

With today's need for efficient and reliable communication, a white pages tool is a necessity, not just a luxury. And that's a marketplace commandment you'd want your business to capitalize on.

Here are some real life success stories of starting a white pages tool:

1. Spokeo ($72M/year)

Harrison, the CEO and Co-Founder of Spokeo, started the business in 2006 with his college roommates. They originally created a social network aggregator but had to pivot when they ran out of money. After changing their site to sell subscriptions, they discovered that people were willing to pay to search for others, leading them to enter the people's search market. Today, Spokeo generates over $6 million and helps over 15 million users a month.

How much they make: $72M/year
Current team size: 169

Pivoting From Social Media Aggregator To $6M/Month People Search Tool

Spokeo is a people information service helping over 15 million users a month search and connect with others through organizing over 14 billion records into easy-to-understand reports generating over $6M per month.

About

Harrison started Spokeo over 18 years ago

Revenue

Harrison grew the business to $6M/month

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So... can you actually make money with a white pages tool?

Of course. There are millions to be made in this industry.

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4. Spokeo

People search engine and free white pages finds phone, address, email, and photos. Find people by name, email, address, and phone for free.

How much they make: $72M/year
Where they're located: Pasadena, Newfoundland and Labrador, Canada
Current team size: 169
Website traffic: 14.7M/month