Business Idea

Start A Search Platform

About

Starting a search platform requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell search platform, or selling search platform online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a search platform ➜

Key stats

market size
$172B
revenue (monthly)
$10K
starting costs
$13.8K
gross margin
83%
avg product price
$2
time to build
12 months
growth
Email marketing
business model
Advertising
time investment
Side project

About

Starting a search platform requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell search platform, or selling search platform online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a search platform ➜

Key stats

market size
$172B
revenue (monthly)
$10K
starting costs
$13.8K
gross margin
83%
avg product price
$2

 

time to build
12 months
growth
Email marketing
business model
Advertising
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $10 $2,100
Equipment & Supply Expenses $525 $5,500
Website Costs $217 $6,400
Business Formation Fees $550 $2,500
Retail Business Expenses $0 $1,950
Software Expenses $162 $2,894
Advertising & Marketing Costs $0 $2,800
Other Expenses $0 $800
Total Startup Costs $1,464 $24,944

Successful Businesses

Business URL Rank
Yahoo Search search.yahoo.com #12
INBiz inbiz.in.gov #4,876
DataLA data.lacity.org #17,292
Digital Freedom Platform freedomplatform.tv #67,882
CloserIQ closeriq.com #94,893
SearchTap searchtap.io #208,311
20|20 Research 2020research.com #1,033,886
PLATFORM platformla.com #1,266,754
Indiana Democratic Party indems.org #1,615,370
SiteSearch sitesearchllc.com #4,064,847
unknown healthcareerconnect.com #6,742,763

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Rewarding work Starting a search platform can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Traffic to your website A search platform gives people a reason to visit your website and to keep coming back to you!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Cons Description
Crowded Space Competition is high when it comes to your search platform, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A search platform can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Security Issues With any Saas business, data loss and security issues may arise throughout your process of building your product. It's critical that you understand exactly what you're responsible for and how to avoid potential issues down the road.
No safety net Typically, as a search platform, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.
Stressful work This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.

Marketing Ideas

  • 1

    Affiliate program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Direct sales

    You may find yourself in a spot where you're ready to hire a few (or many) salespeople to support the sales conversion process.

    Regardless if you have one or thirty salespeople, it's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.