We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a reusable straw business:

#1: Emma Rose Cohen, founder of Final Straw:

We chatted with with Emma, founder of Final Straw ($0/month). In our interview, Emma says:

FinalStraw was born after a voracious Amazon search for a reusable, travel-friendly straw. There was nothing. Zip. Zilch. Nada. We saw the huge gap in the market for fun, innovative items that replace single-use plastic straws. So, we decided to go for it.

Additionally:

When we launched the Kickstarter campaign, we had a goal of $12,500. In the first 48 hours, we raised over $200,000. By the end of the month we had raised $1.89 million. Our excitement quickly turned to dread—we had 5 months to design, manufacture and deliver 100,000 straws.

Further:

It’s so important to look at whatever you’re doing as an opportunity to improve, because you’re going to fail many times. A piece of advice? Dive right in. The Internet is an abundant resource with just about every answer under the sun.

Read the full interview ➜

#2: Emma Rose Cohen, founder of Final Straw:

We chatted with with Emma, founder of Final Straw ($0/month). In our interview, Emma says:

Surround yourself with people you can trust and approach with questions. Make sure you are not in an echo chamber, and that you have people you will tell you the hard truths.

Read the full interview ➜

Part of

Starting A Reusable Straw Business: Everything You Need To Know

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