We chatted with with Jim, founder of MustHaveMenus ($300K/month). In our interview, Jim says:
One of the biggest lessons I learned is to focus. It can be so tempting to chase every possible customer win, every potential partner, every product upgrade.
Pick big markets where there is room for several winners. Pick markets where a generic solution doesn’t solve enough problems, but customers want your tailored solution. Pick markets where the use cases are frequent so that loyalty to your product is high.