7 Proposal Software App Success Stories [2023]
A proposal software app is a program that streamlines the process of creating, sending, and closing proposals, quotes, contracts, and other sales documents. The common users of proposal apps include consultants and business executives who want to generate a personalized and professional-looking proposal. A good example of a proposal software app is Proposify
In creating your proposal app, first, understand how the target users interact with their proposals. Then, provide them with a suite of options so they choose ones that they feel convenient to use. Ensure your software enables the user to produce sleek business proposals quickly.
Typically, the proposal software should be intuitive for any user and should include critical automation and support client interaction tracking, to make proposal creation easy. Build a great product that solves your customer’s pain.
Finally, set up a customer support team that will be directly responsible for guiding customers through the onboarding process, and work towards retaining and expanding accounts.
Here are some real life success stories of starting a proposal software app:
1. Proposify ($6.84M/year)
Proposify, the online business proposal SaaS company, was founded by CEO Kyle Racki. After working in agencies and realizing the time-consuming nature of writing and designing proposals, Racki came up with the idea for a product that combined the professional layouts of InDesign with the productivity of Basecamp. Now, with over $7M in annual recurring revenue and 8,000 customers, Proposify is streamlining the proposal process for sales teams.
How much they make: $6.84M/year
Where they're located: Halifax, Canada
Current team size: 76


Proposify, an online business proposal SaaS company, currently serving over 8,000 customers and doing over $7M in annual recurring revenue, was founded by CEO Kyle Racki who turned his old proposal app idea into a successful business by focusing on user pain points, building a great product, and prioritizing customer service.



So... can you actually make money with a proposal software app?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
4. Proposify
Proposal software that gives sales leaders control and visibility into the most important stage of their sales process. Try Proposify free for 14 days.
- Estimated revenue: $570K/month
- Website traffic: 510K/month
- Business rank: #8.74K
Check out their full website ➜
5. Better Proposals
Send professional looking business proposals in half the time with Better Proposals. Close more deals with in depth analytics and digital signatures.
- Website traffic: 300K/month
- Business rank: #20.8K
Check out their full website ➜
So... can you actually make money with a proposal software app?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
7. Qwilr
- Website traffic: 390K/month
- Business rank: #23.4K
Check out their full website ➜
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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