Private Labeling Business

3 Private Labeling Business Success Stories [2024]

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Updated: July 23rd, 2024

Curious about how to create your own product line without the hassles of manufacturing? Consider a private labeling business. It's straightforward: you choose and brand products made by third-party manufacturers. You handle the marketing and sales while the manufacturers take care of production.

With private labeling, you have the freedom to curate a unique product portfolio and build brand loyalty. The market’s ripe with possibilities, from beauty products to gourmet foods. It’s an enticing option for entrepreneurs who want to offer quality products without dealing with the complexities of production.

If you have a knack for branding and an eye for quality, diving into a private labeling business can be very rewarding. It’s not a quick win, but it’s an excellent way to build a brand with long-term potential.

In this list, you'll find real-world private labeling business success stories and very profitable examples of starting a private labeling business that makes money.

1. KO-Pack ($1.8M/year)

Payton LaCivita, co-owner of KO-Pack, had a lifelong passion for entrepreneurship. After successfully launching his own brand and consulting for others, he saw an opportunity to disrupt the contract manufacturing and copacking industry. With a vision to provide fast and reliable services to e-commerce brands, Payton and his co-owners raised capital, built a state-of-the-art facility, and started attracting clients with their innovative product offerings and exceptional customer service. Since their launch in May 2020, KO-Pack has experienced impressive growth, adding new client partners weekly and averaging $150k in monthly revenue.

How much money it makes: $1.8M/year
How much did it cost to start: $1M
How many people on the team: 20

How We Started A $150K/Month Contract Manufacturing And Copacking Business

KO-Pack is a contract manufacturing and copacking company for men’s grooming, haircare, skincare, aroma therapy, and natural household products, growing at 40-60% YoY growth and averaging $150k per month.

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2. Ladels ($240K/year)

Muamer Avdic, Founder and CEO of Ladels.com, came up with the idea for his business after struggling to find affordable shipping and advertising options as a small online seller. He realized the opportunity to provide online sellers with a platform to manage and ship their orders, while also allowing them to advertise on their shipping labels. Since launching in December 2020, Ladels has brought in $10,000/month in revenue and is rapidly growing its user base.

How much money it makes: $240K/year
How much did it cost to start: $50K
How many people on the team: 4

How I Started A $20K/Month Software To Create Custom USPS Shipping Labels

Ladels.com's founder created a digital platform offering online sellers to manage and ship their orders from different carriers all on one dashboard, bringing in $10,000/month in revenue since launching in December 2020, with a focus on developing full label customization and integrations with more eCommerce marketplaces and carriers.

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Read by 7,181 founders

3. Viva Magenta Project ($60K/year)

Inspired by summers spent learning the printing business from his entrepreneurial father, a successful global corporate careerist identified a gap in the market for customized, aesthetically pleasing packaging. Balancing a full-time job, he invested personal savings to launch Viva Magenta Project, now thriving with significant client base growth and revenue increases.

How much money it makes: $60K/year
How much did it cost to start: $1K
How many people on the team: 1