7 Plant Stands Business Success Stories [2024]

Pat Walls

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Updated: November 19th, 2023

Start A Plant Stands Business

The ornamental indoor houseplant trends enhance aesthetics, complementing the interior design and bringing the room together. The hanging plants are among the favorite indoor plants you will find today. To create a strong aesthetic with climbing plants, décor experts use plant stands.

A plant stand is a wooden, metallic, or plastic material that holds potted houseplants. Plant stands are available in different shapes and sizes, and maybe a simple pillar to hold one pot or multiple levels to hold many plants.

Given the increased adoption of climbing plants in indoor space décor, introducing the plant stands can be a lucrative business opportunity. If you are starting a plant stand business, your customers or target market can include home décor experts, offices, and homeowners.

Here are some real life success stories of starting a plant stands business:

1. Plant Circle ($1.2M/year)

Monika Kalinowska, founder of Plant Circle, came up with the idea for her business after experiencing a burnout in her previous job as a video journalist. She turned to plants as a way to cope with her anxiety and frustration, but struggled to find unique and well-made plants and accessories. Recognizing a market gap, she launched Plant Circle as an online plant store with a focus on sustainability and animal welfare. The business quickly gained traction through social media, workshops, and collaborations, and now generates approximately $100k in revenue per month.

How much they make: $1.2M/year
How much did it cost to start: $5K
Current team size: 12

I Turned My Plant Passion Into A $1.2M/Year Online Plant Store

Founder Monika Kalinowska turned her passion for plants into a sustainability and animal welfare-focused business, quadrupling revenue each year to reach +/-100k a month in 2021, by focusing on Instagram marketing, good SEO, a strong email list, and running workshops to attract and retain customers.

About

Monika started Plant Circle over 6 years ago

Revenue

Monika grew the business to $100K/month

Costs

It cost Monika $5000 to start the business

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Starting A Plant Stands Business: Everything You Need To Know

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So... can you actually make money with a plant stands business?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

4. Hayneedle

Shop Hayneedle for all of your indoor & outdoor home furnishing needs. Find the perfect furniture & decor to reflect your style, inspire your space, and make home the place you love most. Explore our room designs and curated looks for tips, ideas & inspiration to help guide you along the way.

Where they're located: Omaha, Nebraska, USA
Website traffic: 2.56M/month

5. The Home Decor Superstore | At Home

See what makes us the home decor superstore. Shop At Home for every room, every style, and every budget.

Where they're located: Nashville, Tennessee, USA
Website traffic: 5.38M/month

So... can you actually make money with a plant stands business?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. Displays2go

Buy POP Displays, Point of Sale Displays, Retail Displays, Display Stands, Display Racks, Store Fixtures, Poster Frames, Trade Show Displays, Booths, Podiums, Holders, Bulletin Boards, Acrylic, Metal, Wood, all at unbeatable prices from Displays2Go!

Where they're located: Nashville, Tennessee, USA
Website traffic: 680K/month