Plant Stands Business

Plant Stands Business Success Stories [2024]

Updated: July 23rd, 2024

The ornamental indoor houseplant trends enhance aesthetics, complementing the interior design and bringing the room together. The hanging plants are among the favorite indoor plants you will find today. To create a strong aesthetic with climbing plants, décor experts use plant stands.

A plant stand is a wooden, metallic, or plastic material that holds potted houseplants. Plant stands are available in different shapes and sizes, and maybe a simple pillar to hold one pot or multiple levels to hold many plants.

Given the increased adoption of climbing plants in indoor space décor, introducing the plant stands can be a lucrative business opportunity. If you are starting a plant stand business, your customers or target market can include home décor experts, offices, and homeowners.

In this list, you'll find real-world plant stands business success stories and very profitable examples of starting a plant stands business that makes money.

1. Plant Circle ($1.2M/year)

Monika Kalinowska, founder of Plant Circle, came up with the idea for her business after experiencing a burnout in her previous job as a video journalist. She turned to plants as a way to cope with her anxiety and frustration, but struggled to find unique and well-made plants and accessories. Recognizing a market gap, she launched Plant Circle as an online plant store with a focus on sustainability and animal welfare. The business quickly gained traction through social media, workshops, and collaborations, and now generates approximately $100k in revenue per month.

How much money it makes: $1.2M/year
How much did it cost to start: $5K
How many people on the team: 12

I Turned My Plant Passion Into A $1.2M/Year Online Plant Store

Founder Monika Kalinowska turned her passion for plants into a sustainability and animal welfare-focused business, quadrupling revenue each year to reach +/-100k a month in 2021, by focusing on Instagram marketing, good SEO, a strong email list, and running workshops to attract and retain customers.

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