Business Idea

Start A Pet Portrait Business

About

Starting a pet portrait business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell pet portrait, or selling pet portrait online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a pet portrait business ➜

Key stats

market size
$10.2B
revenue (monthly)
$10K
starting costs
$23.5K
gross margin
68%
avg product price
$2750
time to build
6 months
growth
Word of mouth
business model
E-Commerce
time investment
Side project
work from home?
Yes

About

Starting a pet portrait business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell pet portrait, or selling pet portrait online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a pet portrait business ➜

Key stats

market size
$10.2B
revenue (monthly)
$10K
starting costs
$23.5K
gross margin
68%
avg product price
$2750

 

time to build
6 months
growth
Word of mouth
business model
E-Commerce
time investment
Side project
work from home?
Yes

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $40 $2,350
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $550 $6,000
Website Costs $232 $6,500
Business Formation Fees $600 $4,700
Inventory Expenses $350 $13,000
Software Expenses $150 $2,470
Advertising & Marketing Costs $0 $2,800
Other Expenses $0 $800
Total Startup Costs $1,922 $44,120

Successful Businesses

Business URL Rank
West & Willow westandwillow.com #66,883
Printy Pets printypets.com #151,976
Photolamus photolamus.com #405,894
My Pooch Face mypoochface.com #463,945
What A Portrait whataportrait.com #801,314
the Puptrait Studio puptrait.com #848,609
The Snooty Pups custompetprints.com #1,072,576
Portrait-Painting.com portrait-painting.com #1,253,933
Penny Whistle Photography pennywhistlephotography.com #1,373,606
Photographic Designs pdgallery.net #1,582,089
Custom Portrait Painting from Photo portrait-gift.com #1,914,280

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Meaningful business connections You never know who you will meet as a pet portrait business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
High margins The gross margins for your pet portrait business are typically around 68%, which is considerably high and allows you to grow your business and manage costs easily.
Cons Description
Longer Sales Process A pet portrait business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Stressful work This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
High overhead expenses With starting a pet portrait business, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.
Churn In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.
Time commitment With starting a pet portrait business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.

Marketing Ideas

  • 1

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 2

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to pet portrait business.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜

  • 3

    Pay Per Click Advertising

    Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.