Start A Pet Portrait Business - Business Ideas

Updated: September 15th, 2022
Start A Pet Portrait Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Are you an artist looking for a profitable business you can start from home? If yes, consider starting a pet portraits business. You can focus on pet photography, drawings, personalized dog paintings, or cat portraits and start earning extra cash doing what you love.

Starting a pet portrait business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell pet portrait, or selling pet portrait online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a pet portrait business ➜

Key Stats

revenue (monthly)
$10K
starting costs
$19.2K
gross margin
68%
avg product price
$2750
time to build
180 days
growth
SEO
business model
E-Commerce
time investment
Full time
work from home?
Yes

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$600

$4,700

Equipment & Supply Expenses

$66

$700

Inventory Expenses

$350

$13,000

Software Expenses

$150

$2,470

Advertising & Marketing Costs

$0

$2,800

Total Startup Costs

$1,540

$38,237

Successful Businesses

Business URL Rank

West & Willow

westandwillow.com

66,883

Printy Pets

printypets.com

151,976

Photolamus

photolamus.com

405,894

My Pooch Face

mypoochface.com

463,945

What A Portrait

whataportrait.com

801,314

Puptrait

puptrait.com

848,609

The Snooty Pups

custompetprints.com

1,072,576

Portrait-Painting.com

portrait-painting.com

1,253,933

Penny Whistle Photography

pennywhistlephotography.com

1,373,606

Photographic Designs

pdgallery.net

1,582,089

Custom Portrait Painting from Photo

portrait-gift.com

1,914,280

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

Meaningful business connections

You never know who you will meet as a pet portrait business. This could be the start of an incredible business opportunity!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

High margins

The gross margins for your pet portrait business are typically around 68%, which is considerably high and allows you to grow your business and manage costs easily.

Cons Description

Longer Sales Process

A pet portrait business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.

Stressful work

This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.

Niche Market

A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

High overhead expenses

With starting a pet portrait business, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.

Churn

In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.

Time commitment

With starting a pet portrait business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.

Marketing Ideas

  • 1

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜

  • 2

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

    Learn more about social media advertising ➜

  • 3

    Pay Per Click Advertising

    Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.