7 Perfume Business Success Stories [2024]

Pat Walls

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Updated: November 1st, 2023

Start A Perfume Business

A fragrance or perfume business creates and sells products made from various ingredients, such as oils and extracts, which are mixed together to produce a pleasant smell.

And perfumes are no small business: the industry is expected to reach over $40B in the next few years.

There are a few ways to get started with creating your own perfume. You can start by choosing which ingredients you would like to use and then find recipes that will work for those ingredients. Or, you could start with a fragrance that you already love and try to recreate it as closely as possible with natural ingredients.

Here are some real life success stories of starting a perfume business:

1. Alfred Lane ($228K/year)

Rafael Hernandez, founder of Alfred Lane, came up with the idea for his solid cologne business while traveling and experiencing the hassles of transporting liquid cologne. He noticed a pattern and a problem to be solved, and after researching and experimenting with formulas, he created a line of handcrafted solid colognes for men that are easier to travel with. With initial sales on Shopify and successful placements in local boutiques, Alfred Lane now generates $19k a month in revenue.

How much they make: $228K/year
How much did it cost to start: $2K
Current team size: 1

How I Started A $19K/Month Personal And Home Fragrances Brand

Founder Rafael Hernandez launched Alfred Lane, a line of handcrafted personal and home fragrances, generating $19k in monthly revenue with 50% attributed to online and wholesale sales, while expanding to 65 stores across 6 countries and expanding to Europe and South America.

About

Rafael started Alfred Lane over 11 years ago

Revenue

Rafael grew the business to $19K/month

Costs

It cost Rafael $2000 to start the business

Read this case study

Read by 7,660 founders

Learn more about starting a perfume business:

Where to start?

-> How much does it cost to start a perfume business?
-> Pros and cons of a perfume business

Need inspiration?

-> Examples of established perfume business
-> Marketing ideas for a perfume business
-> Perfume business slogans
-> Perfume business Instagram bios

Other resources

-> Profitability of a perfume business

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Starting A Perfume Business: Everything You Need To Know

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4. Scent Split

Shop for hand-decanted niche perfume samples & Decants from Creed, Tom Ford, Parfums de Marly, initio Parfums, Roja Parfums & many more niche fragrance brands.

Website traffic: 570K/month

5. AromaTech Inc.

AromaTech manufactures 100% pure essential and aroma oils, home fragrance diffusers, scent machines. Scent marketing USA and Canada.

Where they're located: Peoria, Arizona, USA

6. Wholesale Perfume Distributors

Where they're located: Skårup, Central Denmark Region, Denmark
Website traffic: 200K/month

7. JO MALONE LONDON

Where they're located: Reno, Nevada, USA
Website traffic: 310K/month