Business Idea

Start An Online Poster Store

About

Starting an online poster store requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell posters, or selling posters online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an online poster store ➜

Key stats

market size
$64B
revenue (monthly)
$30.7K
starting costs
$34.6K
gross margin
50%
avg product price
$50
time to build
6 months
growth
SEO
time investment
Side project

About

Starting an online poster store requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell posters, or selling posters online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an online poster store ➜

Key stats

market size
$64B
revenue (monthly)
$30.7K
starting costs
$34.6K
gross margin
50%

 

avg product price
$50
time to build
6 months
growth
SEO
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $40 $2,350
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $500 $5,000
Website Costs $232 $6,500
Business Formation Fees $5,600 $20,400
Inventory Expenses $350 $14,750
Software Expenses $162 $3,094
Advertising & Marketing Costs $0 $3,000
Other Expenses $0 $800
Total Startup Costs $6,884 $61,394

Successful Businesses

Business URL Rank
Dick Blick Art Materials dickblick.com #17,637
Jerrys Artarama jerrysartarama.com #38,074
Barewalls barewalls.com #170,914
Movie Posters moviepostershop.com #438,137
Poster Store: Scandinavian Wall Art posterstore.ca #627,805
Shortrun Posters shortrunposters.com #675,415
Ryman Online Store store.ryman.com #680,741
Chineseposters.net chineseposters.net #1,145,620
Safety Poster safetyposter.com #1,337,352
Posterjack USA posterjack.com #1,440,202
Blue Dog Posters bluedogposters.com.au #1,457,232

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Little startup costs required The cost to start a online poster store costs significantly less money than most businesses, ranging anywhere from 6,884 to 61,394.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Quick build time The average time it takes to build your product is quick - typically around 6 months. This will allow you to bring your product to market faster.
You are your own boss! With starting an online poster store, you are the one to make decisions for almost all of the operations. Calling the shots can be empowering and liberating!
Cons Description
Constant maintenance of publication You may find yourself constantly needing to update your online poster store in order to stay relevant for your audience and for those searching on google.
Time commitment With starting an online poster store, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.
Difficult to build trust with your customer With starting an online poster store, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business.
Complex development process. The development process for a online poster store can be quite complex, which may cause delays and challenges when launching and growing your product.
Learning Curve When you start your own business, you no longer have upper management to provide you with a playbook for your roles and responsibilities. You should know the ins and outs of every aspect of your business, as every decision will come down to you.
The job can be demanding This is one of the major disadvantages starting a online poster store. It's important to understand that you may need to make yourself available on a 24/7 basis.

Marketing Ideas

  • 1

    Affiliate program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 3

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to online poster store.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜