Online Fabric Store

2 Online Fabric Store Success Stories [2025]

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Updated: April 14th, 2025

In a world where creativity meets practicality, starting an online fabric store presents a compelling business opportunity. The concept is simple: sourcing, marketing, and selling various fabrics over an e-commerce platform.

An online fabric store can cater to sewers, fashion designers, and DIY enthusiasts who are always on the lookout for unique and high-quality textiles. You’ll need to curate a diverse inventory, including cotton, silk, linen, and specialty fabrics, to attract a broad customer base. Beyond just selling products, you can engage customers with tutorials, sewing tips, and project ideas that leverage the fabrics you offer.

While the logistics of sourcing, inventory management, and shipping can be demanding, the reward lies in tapping into a passionate and growing market. This business model offers scalability and the potential to build a loyal community around your brand, turning your love for textiles into a profitable enterprise.

In this list, you'll find real-world online fabric store success stories and very profitable examples of starting a online fabric store that makes money.

1. Puppet Pelts ($120K/year)

Laurie Nickerson, co-owner of Puppet Pelts, came up with the idea after realizing the difficulty of dyeing fabric for puppets in small spaces. She launched a website on a whim, listed a few pieces of fleece on Etsy, and was surprised by the demand and success of her product. The business has grown organically through word of mouth within the puppet-building community.

How much money it makes: $120K/year
How many people on the team: 2

Growing To $9,000/month Selling Hard-To-Find Puppet Fabric

Puppet Pelts founder Laurie Nickerson explains how she started her company by filling a void in the market, grew it primarily organically through word of mouth to become a leader in puppet skin textile manufacturing, and is currently expanding her product line to include unique shags and colors.

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2. The Fabric Loft ($120K/year)

Alanna Banks, owner of Fridays Off Fabric Shop, came up with the idea for her business after returning from maternity leave and realizing that she wanted to follow her dream of being her own boss. She bootstrapped the operation and launched an online fabric store, catering to the demand in Canada for cool modern fabrics at competitive shipping rates. Through strategic marketing, participation in trade shows, and building a strong email newsletter list, Banks was able to grow her business and launch a successful fabric subscription club.

How much money it makes: $120K/year
How much did it cost to start: $15K
How many people on the team: 2

Bootstrapping An Online Fabric Shop and Growing to $20K/mo

Fridays Off Fabric Shop increased revenue by over 600% by building a substantial email newsletter list, using Instagram and Facebook ads, pushing search engine optimization, and delivering killer customer service.

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