Business Idea

Launch An Online Classes Platform

About

Launching an online classes platform requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell online classes platform, or selling online classes platform online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to launch an online classes platform ➜

Key stats

market size
$188B
revenue (monthly)
$1K
starting costs
$17.4K
gross margin
50%
avg product price
$125
time to build
10 months
growth
Word of mouth
business model
Media Business & Subscriptions
time investment
Full time
work from home?
Yes

About

Launching an online classes platform requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell online classes platform, or selling online classes platform online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to launch an online classes platform ➜

Key stats

market size
$188B
revenue (monthly)
$1K
starting costs
$17.4K
gross margin
50%
avg product price
$125

 

time to build
10 months
growth
Word of mouth
business model
Media Business & Subscriptions
time investment
Full time
work from home?
Yes

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $525 $5,500
Website Costs $232 $6,500
Business Formation Fees $600 $5,400
Software Expenses $150 $3,044
Advertising & Marketing Costs $0 $2,500
Other Expenses $0 $800
Training & Education Expenses $0 $850
Total Startup Costs $1,542 $33,344

Successful Businesses

Business URL Rank
Coursera coursera.org #239
Unacademy unacademy.com #1,917
Moodle moodle.org #3,120
FutureLearn futurelearn.com #4,122
Alison alison.com #4,901
Articulate articulate.com #5,077
TalentLMS talentlms.com #5,317
FLVS flvs.net #8,488
Class Central classcentral.com #12,636
Coding Bootcamps, Data Science, UX, Business generalassemb.ly #13,070
Inkling inkling.com #16,231

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Rewarding work Starting a online classes platform can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Meaningful business connections You never know who you will meet as a online classes platform. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
High employee turnover In the online classes platform, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Stressful work This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
Churn In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.
Time commitment With launching an online classes platform, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.

Marketing Ideas

  • 1

    Affiliate program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Word of mouth

    The most tried and true way to grow a online classes platform is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 3

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to online classes platform.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜