Online Business Flippers

Online Business Flippers Success Stories [2025]

•

Updated: April 17th, 2025

Imagine transforming an underperforming online business into a thriving venture. Online business flipping involves buying, refurbishing, and selling websites or e-commerce stores for a profit.

In simple terms, you identify undervalued online businesses, enhance their operations—be it via SEO optimization, improved design, or marketing strategies—and then sell them at a higher price. This model capitalizes on your ability to recognize hidden potential and effectively implement growth strategies.

The allure of this idea lies in its dual benefit: you're building something of value while generating income. It's ideal for those with a knack for strategy and digital marketing. To get started, platforms like Flippa provide marketplaces for buying and selling web assets.

If you're looking for a business that marries analytical skills with creativity, online business flipping could significantly fit. It’s not a passive endeavor, but the rewards from successfully turning around a neglected online store can be substantial.

In this list, you'll find real-world online business flippers success stories and very profitable examples of starting a online business flippers that makes money.

1. Empire Flippers ($4.2M/year)

Gregory Elfrink came up with the idea for Empire Flippers when his outsourcing company in the Philippines lost a major client, leading him to explore the world of niche sites. After finding success with his own niche sites and receiving requests from others to sell their websites, Elfrink pivoted to become a full-time broker. With a focus on transparency and content marketing, Empire Flippers has become a leading M&A advisory business for online businesses, brokering over $50 million worth of deals.

How much money it makes: $4.2M/year
How many people on the team: 53

Empire Flippers: $20M/Year Helping People Buy And Sell Websites

Empire Flippers is a thought leader in brokering online business deals, having brokered over $50 million worth of deals and grown their pool of potential buyers by hundreds every month through a focus on content marketing and middle-of-funnel content.

Read this case study

Read by 11,580 founders