Online Business Brokerage Business Success Stories [2026]
Looking for a business that leverages your knack for connections and market know-how? Consider starting an online business brokerage.
In simple terms, this involves acting as an intermediary to help buyers and sellers negotiate deals for online businesses. You’ll be matching business owners looking to sell their ventures with entrepreneurs eager to purchase established online enterprises.
The opportunity lies in the growing marketplace for digital businesses such as eCommerce stores, affiliate websites, and SaaS platforms. With more businesses operating online, there's a burgeoning demand for skilled brokers to facilitate these transitions.
To get started, you’ll need to build a network, understand the valuation of online businesses, and stay updated on market trends. This could be a lucrative and dynamic avenue if you possess strong negotiation skills and a deep understanding of online business models.
In this list, you'll find real-world online business brokerage business success stories and very profitable examples of starting a online business brokerage business that makes money.
1. Empire Flippers ($4.2M/year)
Gregory Elfrink came up with the idea for Empire Flippers when his outsourcing company in the Philippines lost a major client, leading him to explore the world of niche sites. After finding success with his own niche sites and receiving requests from others to sell their websites, Elfrink pivoted to become a full-time broker. With a focus on transparency and content marketing, Empire Flippers has become a leading M&A advisory business for online businesses, brokering over $50 million worth of deals.
How much money it makes: $4.2M/year
How many people on the team: 53
Empire Flippers is a thought leader in brokering online business deals, having brokered over $50 million worth of deals and grown their pool of potential buyers by hundreds every month through a focus on content marketing and middle-of-funnel content.
