6 New Sport Success Stories [2024]

Pat Walls

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Updated: November 1st, 2023

Create A New Sport

Here are some real life success stories of starting a new sport:

1. CROSSNET ($12M/year)

Chris Meade, co-founder of CROSSNET, came up with the idea for their four-way volleyball game during a brainstorming session with his brother and co-founder. After realizing that no one had ever invented a four-way volleyball game, they quickly created a prototype and received positive feedback from beachgoers, which led them to make multiple product improvements before officially launching the business.

How much they make: $12M/year
Current team size: 2

How We Invented A $2.5M/Year Four-Way Volleyball Net

CROSSNET, the world's first four-way volleyball game, went from $74,000 in revenue in 2018 to $2,250,000 in sales in just one year by attracting customers through social media, email marketing, and exclusive distribution agreements with retailers like Target.

About

Greg started CROSSNET over 7 years ago

Revenue

Greg grew the business to $1M/month

Read this case study

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Learn more about starting a new sport:

Where to start?

-> How much does it cost to start a new sport?
-> Pros and cons of a new sport

Need inspiration?

-> Examples of established new sport
-> Marketing ideas for a new sport

Other resources

Part of

Createing A New Sport: Everything You Need To Know

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4. www.ndtv.com

NDTV.com provides latest news from India and around the world. Get breaking news alerts from India and follow today’s live news updates in field of politics, business, technology, Bollywood, cricket and more.

Where they're located: Maharashtra, India
Website traffic: 152M/month

5. SkySports

Where they're located: Birmingham, Alabama, USA
Website traffic: 56.2M/month

6. Sporting News

Where they're located: Charlotte, North Carolina, USA
Website traffic: 27.2M/month