Business Idea

Start A Museum Tours Business

About

Starting a museum tours business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell museum tours, or selling museum tours online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a museum tours business ➜

Key stats

market size
$12.2B
revenue (monthly)
$250K
starting costs
$35.1K
gross margin
18%
avg product price
$6
time to build
18 months
growth
SEO
business model
Brick & Mortar
time investment
Side project

About

Starting a museum tours business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell museum tours, or selling museum tours online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a museum tours business ➜

Key stats

market size
$12.2B
revenue (monthly)
$250K
starting costs
$35.1K
gross margin
18%
avg product price
$6

 

time to build
18 months
growth
SEO
business model
Brick & Mortar
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Equipment & Supply Expenses $566 $5,700
Website Costs $303 $7,215
Business Formation Fees $5,600 $20,400
Retail Business Expenses $1,250 $6,650
Other Expenses $0 $2,300
Software Expenses $162 $3,094
Advertising & Marketing Costs $75 $5,036
Specific Industry Expenses $0 $300
Total Startup Costs $8,857 $58,047

Successful Businesses

Business URL Rank
Museum Hack museumhack.com #90,880
Visit Kennedy Space Center Visitor Complex at Cape Canaveral kennedyspacecenter.com #146,560
Museum of the City of New York mcny.org #223,967
Arizona Capitol Times azcapitoltimes.com #242,925
MSU Texas msutexas.edu #295,908
Wisconsin Historical Society wisconsinhistory.org #315,388
The Mob Museum themobmuseum.org #323,695
Country Hall of Fame countrymusichalloffame.org #340,222
The Children's Museum childrensmuseum.org #344,580
Graceland graceland.com #360,028
Science Museum of Minnesota smm.org #365,621

Pros & Cons

Pros Description
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Gain exposure and experience This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!
Unlimited income potential With starting a museum tours business there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.
Location is everything! When operating a physical storefront, the location often speaks for itself and serves as it's very own marketing tool! It's important to choose a location in a high traffic area so you can spark curiosity and get people through your door!
Face to face interaction If you are the type of individual that thrives on human interaction, then this is the business for you! With a museum tours business, you will be hands-on with customers and or employees every day.
Simple business model A museum tours business has the advantage of a simple business model, which makes launching and building the business more seamless.
Cons Description
High employee turnover In the museum tours business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Work can be repetitive You may find creating the same product over and over repetitive and tiresome. One way of avoiding this is to diversify product lines and revenue streams - this will keep things interesting!
Time commitment With starting a museum tours business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.
You might struggle financially (at first)! If you bootstrap your business or choose not to pay yourself (or pay yourself less than you were making at your corporate job), this can be financially taxing. It's important to adjust your lifestyle and set a plan for yourself so you don't find yourself in a stressful situation.
More of a challenge to run your business from home! Running your business from the comfort of your own home is a big appeal for many entrepreneurs. With a museum tours business, you are more likely to run your business out of your office or storefront space.
Work is not always glamorous With starting a museum tours business, you may need to get your hands a little dirty. Although it may seem glamorous from the outside to start this business, the work can require a lot of physical activity and repetition.

Marketing Ideas

  • 1

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 3

    Partnerships

    A partnership is a formal agreement between two or more entities to oversee business operations and share profits and liabilities.

    Creating strategic partnerships with an existing business can be a huge win for a startup.

    This is considering that a partnership creates a new slate of future options for your startup.

    On the other side, pursuit of partnerships could suck up a ton of time, and bunch of resources, and fail to materialize.

    Therefore, entrepreneurs need to do proper research and evaluate the possibilities of achieving success through partnerships.