2 Mental Health App Success Stories [2026]
Starting a mental health app can be rewarding for those passionate about helping others. A mental health app is a mobile application that helps individuals manage their mental health and well-being. It can offer a variety of features, such as self-assessment tools, resources for finding therapists, and stress management and relaxation techniques.
One potential way to monetize a mental health app is through subscription plans. Users can sign up for a monthly or yearly subscription to access premium features and resources. Another option is to offer a freemium model, where users can access basic features for free and pay for additional premium features.
To create a mental health app, you will need a team of developers to design and build the app and mental health professionals to contribute content and resources. Marketing the app and building a user base will also be important for the business's success.
Overall, a mental health app can be a meaningful and profitable business venture for those who are dedicated to improving the mental health and well-being of others.
In this list, you'll find real-world mental health app success stories and very profitable examples of starting a mental health app that makes money.
1. The TouchPoint Solution ($3.6M/year)
Vicki Mayo, the founder of TouchPoint Solution, came up with the idea for her business after using a technology to alleviate her daughter's night terrors. Recognizing the potential of this technology to help people de-stress, she launched TouchPoints, which has been used over 3 million times since its inception in 2016. With a successful Kickstarter campaign and retail launch in the works, TouchPoint is on track to continue its impressive growth.
How much money it makes: $3.6M/year
How much did it cost to start: $250K
How many people on the team: 5
This case study article follows Vicki Mayo, who developed a stress-reducing wearable product for her company TouchPoint, which achieved over $2 million in sales in the first couple of years and has been used for stress relief over 3 million times.
2. Minimalist Phone ($240K/year)
Martin Morávek, the developer and founder of minimalist phone, came up with the idea when he noticed how people were overusing social media during the COVID-19 pandemic, leading to mental health issues. Utilizing his background in psychology and machine learning, he designed the minimalist phone app to discourage excessive screen time by customizing the user interface to be monochrome and less visually stimulating. With an initial investment of only $3,100, the app now generates an impressive average monthly revenue of $20,000 and is on track to reach 500,000 downloads on Google Play.
How much money it makes: $240K/year
How much did it cost to start: $100
How many people on the team: 1
Minimalist Phone, a phone app that helps people prioritize their mental health by discouraging screen time, generated $20,000 monthly revenue from an initial investment of $3,100, with an estimated total of 500,000 downloads on Google Play soon.
