7 Mental Health App Success Stories [2024]

Pat Walls

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Updated: November 1st, 2023

Build A Mental Health App

Starting a mental health app can be rewarding for those passionate about helping others. A mental health app is a mobile application that helps individuals manage their mental health and well-being. It can offer a variety of features, such as self-assessment tools, resources for finding therapists, and stress management and relaxation techniques.

One potential way to monetize a mental health app is through subscription plans. Users can sign up for a monthly or yearly subscription to access premium features and resources. Another option is to offer a freemium model, where users can access basic features for free and pay for additional premium features.

To create a mental health app, you will need a team of developers to design and build the app and mental health professionals to contribute content and resources. Marketing the app and building a user base will also be important for the business's success.

Overall, a mental health app can be a meaningful and profitable business venture for those who are dedicated to improving the mental health and well-being of others.

Here are some real life success stories of starting a mental health app:

1. Aura ($2.4M/year)

How much they make: $2.4M/year
Current team size: 6

Aura Health's A/B-Driven Journey From Angel to Scale with Crowdbotics

Aura Health, a mobile app that reduces anxiety and improves sleep within three minutes, has gained several million users in just two years and boasts a frequent top ten ranking in the App Store Health & Fitness category, thanks in part to the team of six full-time staff in San Francisco including two Crowdbotics engineers.

About

They started Aura over 7 years ago

Revenue

They grew the business to $200K/month

Read this case study

Read by 544 founders

2. Minimalist Phone ($240K/year)

Martin Morávek, the developer and founder of minimalist phone, came up with the idea when he noticed how people were overusing social media during the COVID-19 pandemic, leading to mental health issues. Utilizing his background in psychology and machine learning, he designed the minimalist phone app to discourage excessive screen time by customizing the user interface to be monochrome and less visually stimulating. With an initial investment of only $3,100, the app now generates an impressive average monthly revenue of $20,000 and is on track to reach 500,000 downloads on Google Play.

How much they make: $240K/year
How much did it cost to start: $100
Current team size: 1

I Created An App To Reduce Screen Time & It Just Hit $20K MRR

Minimalist Phone, a phone app that helps people prioritize their mental health by discouraging screen time, generated $20,000 monthly revenue from an initial investment of $3,100, with an estimated total of 500,000 downloads on Google Play soon.

About

Martin started Minimalist Phone over 3 years ago

Revenue

Martin grew the business to $20K/month

Costs

It cost Martin $100 to start the business

Read this case study

Read by 5,018 founders

Learn more about starting a mental health app:

Where to start?

-> How much does it cost to start a mental health app?
-> Pros and cons of a mental health app

Need inspiration?

-> Examples of established mental health app
-> Marketing ideas for a mental health app

Other resources

Part of

Building A Mental Health App: Everything You Need To Know

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5. LWW Official Store

Where they're located: ميرنكني, Anjouan, Comoros
Website traffic: 8.57M/month

6. Jane

Jane is an online platform for health and wellness practitioners that makes it simple to book, chart, schedule, bill and get paid.

Where they're located: Las Vegas, Nevada, USA
Website traffic: 7.38M/month

7. Aura

Transform your wellbeing, sleep, and life with Aura, the Apple award-winning, personalized, all-in-one app for mindfulness & sleep. Discover thousands of mindfulness meditations, stories, life coaching, and CBT tracks created by 100+ coaches & therapists around the world.

How much they make:
Current team size: 6