8 Machinery Marketplace Success Stories [2024]

Pat Walls

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Updated: November 19th, 2023

Start A Machinery Marketplace

A machinery marketplace is a platform that enables small and medium-sized contracting businesses to be able to buy heavy machinery used in the construction, demolition, and recycling industry, direct from the manufacturer.

This industry can overlook these businesses when they approach dealers due to the smaller average deal value, and a marketplace bridges this gap to change how machines are bought and sold.

You can build this as a profitable business with a lean team and smart marketing.

Here are some real life success stories of starting a machinery marketplace:

1. Machinery Partner ($4.8M/year)

Ciaran, the founder of Machinery Partner, came up with the idea after realizing the large service gap between machinery dealers and customers in the heavy equipment industry. He saw an opportunity to digitize the industry and started reaching out to end-users to recruit more dealers, boosting revenue by 47% in just 18 months. Inspired by active Facebook groups and the trust-building power of content, Ciaran launched Machinery Partner and has since sold nearly half a million dollars worth of machinery per month, with plans to raise financing for rapid growth.

How much they make: $4.8M/year
How much did it cost to start: $25K
Current team size: 6

How I Started A $400K/Month Business Selling Heavy Machinery

Machinery Partner's founder Ciaran made almost $500k in machinery sales last month targeting small to medium-sized contracting businesses in the US and aims to become the go-to digital dealership for heavy equipment, with its standout quality being accessible remotely, delivered directly from manufacturers.

About

Ciaran started Machinery Partner over 3 years ago

Revenue

Ciaran grew the business to $400K/month

Costs

It cost Ciaran $25000 to start the business

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Read by 10,343 founders

2. Exapro ($1.7M/year)

Thomas Bordier, along with a few partners, revived a failing B2B marketplace, Exapro, in 2003, and has since grown the business to a turnover of over $1.7 million per year. Their platform connects buyers and sellers of used industrial machines worldwide, and they also promote over 300 auctions annually. In addition, they are working on a new project, Valorexo, to help value used machines.

How much they make: $1.7M/year
How much did it cost to start: $30K
Current team size: 21

I Bought A Dying Used Machinery Marketplace And Grew It To 1.7M$/Year

French entrepreneur Thomas Bordier took over a failing B2B marketplace in 2003 which now grows the industrial machinery resale market with 300 yearly auctions and an annual $1.7 million turnover from over 25 million worldwide assets promoting offers for over 600 transactions yearly and now launching a new project, Valorexo to create better pricing for used machinery.

About

Thomas started Exapro over 20 years ago

Revenue

Thomas grew the business to $142K/month

Costs

It cost Thomas $30000 to start the business

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Read by 4,456 founders

So... can you actually make money with a machinery marketplace?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

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Starting A Machinery Marketplace: Everything You Need To Know

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5. DoneDeal

Buy & Sell on Ireland's Largest Motor & Classifieds Marketplace, where more than 3,000,000 daily visitors come to Discover New & Used Cars, Other Motor, Farming and day to day items.

Website traffic: 9.31M/month

So... can you actually make money with a machinery marketplace?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. Manheim

Where they're located: Fresno, California, USA
Website traffic: 3.45M/month

8. Indotrading.com

Indotrading adalah B2B Marketplace dan Direktori Bisnis , Supplier, Importir, Ekspor dan Distributor terlengkap di Indonesia. Untuk mencari Data Supplier, Importir, dan Bisnis Direktori di . IndoTrading.com sumbernya