In Home Senior Care Service Success Stories [2025]
In-home senior care services allow senior clients to live their everyday life in the comfort of their own homes.
Experienced caregivers typically customize their services based on their client’s needs - which is why seniors and families prefer this type of service, even if it costs more than a typical nursing home.
There are several different types of home care you can offer, a few being:
- Personal care services: This type of service helps clients with everyday necessities, such as grooming, bathing, dressing, and overall hygiene
- Nurse-directed care: This type of care refers to caretakers managing medication, wounds, and the overall health and well-being of the client
- Meal & Food Prep: This type of care helps prepare nutritious meals and go grocery shopping
- Transportation: Rides to the library, salon, grocery store, doctor’s office, etc.
The price you can charge depends on where you live and your experience, but this ranges anywhere from $18/hour-$40/hour.
The significant part about starting an in-home senior care business is that you do not need formal education or medical training. You can build a successful home senior care business if you have the necessary skills to do this job.
In this list, you'll find real-world in-home senior care service success stories and very profitable examples of starting a in-home senior care service that makes money.
1. The CareSide ($3M/year)
Gareth Mahon came up with the idea for The CareSide after reading "The 4-Hour Work Week" and wanting to create a business that could be run from anywhere in the world. Recognizing the growing demand for home care services for elderly individuals in Australia, Gareth saw an opportunity and launched the company in 2017. Through a data-driven approach to sales and marketing, they have scaled to $5 million in revenue over the past 3 years, with a 95% conversion rate and strong profit margins of over 20%.
How much money it makes: $3M/year
How much did it cost to start: $200K
How many people on the team: 20
The CareSide scaled to $5 million in revenue over 3 years by utilizing a data-driven approach to sales and marketing, with a focus on Google Adwords and Facebook ads, and implementing extensive automation into back end systems.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
