7 In Home Senior Care Service Success Stories [2024]

Pat Walls

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Updated: November 19th, 2023

Start An In Home Senior Care Service

In-home senior care services allow senior clients to live their everyday life in the comfort of their own homes.

Experienced caregivers typically customize their services based on their client’s needs - which is why seniors and families prefer this type of service, even if it costs more than a typical nursing home.

There are several different types of home care you can offer, a few being:

Personal care services: This type of service helps clients with everyday necessities, such as grooming, bathing, dressing, and overall hygiene
Nurse-directed care: This type of care refers to caretakers managing medication, wounds, and the overall health and well-being of the client
Meal & Food Prep: This type of care helps prepare nutritious meals and go grocery shopping
Transportation: Rides to the library, salon, grocery store, doctor’s office, etc.

The price you can charge depends on where you live and your experience, but this ranges anywhere from $18/hour-$40/hour.

The significant part about starting an in-home senior care business is that you do not need formal education or medical training. You can build a successful home senior care business if you have the necessary skills to do this job.

Here are some real life success stories of starting a in-home senior care service:

1. The CareSide ($3M/year)

Gareth Mahon came up with the idea for The CareSide after reading "The 4-Hour Work Week" and wanting to create a business that could be run from anywhere in the world. Recognizing the growing demand for home care services for elderly individuals in Australia, Gareth saw an opportunity and launched the company in 2017. Through a data-driven approach to sales and marketing, they have scaled to $5 million in revenue over the past 3 years, with a 95% conversion rate and strong profit margins of over 20%.

How much they make: $3M/year
How much did it cost to start: $200K
Current team size: 20

How I Started A $250K/Month A Home Care And Nursing Service Provider

The CareSide scaled to $5 million in revenue over 3 years by utilizing a data-driven approach to sales and marketing, with a focus on Google Adwords and Facebook ads, and implementing extensive automation into back end systems.

About

Gareth started The CareSide over 6 years ago

Revenue

Gareth grew the business to $250K/month

Costs

It cost Gareth $200000 to start the business

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Starting An In Home Senior Care Service: Everything You Need To Know

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So... can you actually make money with a in-home senior care service?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

4. Care.com

Get the help you need for your children, pets, elderly parents, home and lifestyle. Making it easier to find better care for your whole family.

Where they're located: Seattle, Washington, USA
Website traffic: 8.78M/month

5. Kaiser Permanente

Staying healthy is easier with the right support. Visit kp.org to learn how we customize care and coverage just for you.

Where they're located: San Diego, California, USA
Website traffic: 16.1M/month

So... can you actually make money with a in-home senior care service?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. Visiting Angels

Visiting Angels, a leading provider of senior care and home care services, helps older adults age in place in the comfort of their own homes.

Where they're located: Columbus, Ohio, USA
Website traffic: 210K/month