6 In Home Senior Care Service Success Stories [2023]

6 In Home Senior Care Service Success Stories [2023]
Start An In Home Senior Care Service

In-home senior care services allow senior clients to live their everyday life in the comfort of their own homes.

Experienced caregivers typically customize their services based on their client’s needs - which is why seniors and families prefer this type of service, even if it costs more than a typical nursing home.

There are several different types of home care you can offer, a few being:

  • Personal care services: This type of service helps clients with everyday necessities, such as grooming, bathing, dressing, and overall hygiene
  • Nurse-directed care: This type of care refers to caretakers managing medication, wounds, and the overall health and well-being of the client
  • Meal & Food Prep: This type of care helps prepare nutritious meals and go grocery shopping
  • Transportation: Rides to the library, salon, grocery store, doctor’s office, etc.

The price you can charge depends on where you live and your experience, but this ranges anywhere from $18/hour-$40/hour.

The significant part about starting an in-home senior care business is that you do not need formal education or medical training. You can build a successful home senior care business if you have the necessary skills to do this job.

Here are some real life success stories of starting a in-home senior care service:

1. The CareSide ($3M/year)

Gareth Mahon (from Perth WA, Australia) started The CareSide over 5 years ago.

$250K / month
2 founders / 20 employees

Case Study

My name is Gareth Mahon. I’m the co-founder and CEO of The CareSide, a home care and nursing service provider for elderly individuals in Australia. We are based in Perth, Australia.

We launched our company in 2017. Over the past 3 years, we have scaled to $5 million in revenue.


2. Care.com

Get the help you need for your children, pets, elderly parents, home and lifestyle. Making it easier to find better care for your whole family.

  • Website traffic: 8.78M/month
  • Business rank: #7.01K

Check out their full website ➜

Learn more about starting an in-home senior care service:

Where to start?

-> How much does it cost to start an in-home senior care service?
-> Pros and cons of an in-home senior care service

Need inspiration?

-> Examples of established in-home senior care service
-> Marketing ideas for an in-home senior care service

Other resources

-> In-home senior care service tips

4. Kaiser Permanente

Staying healthy is easier with the right support. Visit kp.org to learn how we customize care and coverage just for you.

  • Website traffic: 16.1M/month
  • Business rank: #35.2K

Check out their full website ➜

5. Visiting Angels

Visiting Angels, a leading provider of senior care and home care services, helps older adults age in place in the comfort of their own homes.

  • Website traffic: 210K/month
  • Business rank: #106K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
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