Business Idea

Start A Home Security System

About

Starting a home security system requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell home security system, or selling home security system online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a home security system ➜

Key stats

market size
$53.6B
revenue (monthly)
$70K
starting costs
$16.7K
gross margin
35%
avg product price
$25
time to build
8 months
growth
Email marketing
business model
E-Commerce
time investment
Full time
work from home?
Yes

About

Starting a home security system requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell home security system, or selling home security system online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a home security system ➜

Key stats

market size
$53.6B
revenue (monthly)
$70K
starting costs
$16.7K
gross margin
35%
avg product price
$25

 

time to build
8 months
growth
Email marketing
business model
E-Commerce
time investment
Full time
work from home?
Yes

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $525 $5,500
Website Costs $232 $6,500
Business Formation Fees $600 $4,700
Software Expenses $150 $3,044
Advertising & Marketing Costs $0 $2,500
Other Expenses $0 $800
Total Startup Costs $1,542 $31,794

Successful Businesses

Business URL Rank
Milestone milestonesys.com #53,399
Ajax Systems ajax.systems #121,746
Cove Smart covesmart.com #132,333
The Home Security Superstore thehomesecuritysuperstore.com #153,052
Blue by ADT bluebyadt.com #196,359
Konnected Inc. konnected.io #251,731
Top 5 Home Security Systems homesecuritysystems.net #285,102
Slomin's slomins.com #582,653
SFL sflpro.com #943,660
unknown alertprotective.com #1,530,467
HomePro homeprotech.com #1,534,496

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Meaningful business connections You never know who you will meet as a home security system. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Easy to encourage "impulse buy" In the home security system, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.
Pick & choose the clients you work with Home Security Systemes have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients!
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A home security system can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Security Issues With any Saas business, data loss and security issues may arise throughout your process of building your product. It's critical that you understand exactly what you're responsible for and how to avoid potential issues down the road.
Low margins The gross margins for your home security system are typically around 35%, which can make it more challenging to incur new expenses and maintain profitability.
High employee turnover In the home security system, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Stressful work This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.

Marketing Ideas

  • 1

    Affiliate program

    An affiliate program is a way to reward people outside your organization to share your product.

  • 2

    Word of mouth

    The most tried and true way to grow a home security system is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 3

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to home security system.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜