Build A Home Security System - Business Ideas

Updated: September 15th, 2022
Build A Home Security System

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Home security systems are an effective way to deter criminal activities and safeguard valuable possessions.

Homeowners opt for high-quality security systems to monitor their homes remotely, while also enjoying the added benefit of lower insurance premiums, up to 20%.

Starting a home security systems business can be a profitable venture, especially as more homeowners prioritize safeguarding their investments.

To start, you can partner with a home security systems manufacturer as a distributor or technical expert. Alternatively, you can create your own line of security systems from scratch.

To become a successful business owner in the home security industry, it’s important to have a basic understanding of technology and electrical systems.

This knowledge will enable you to install the systems correctly and earn recommendations from satisfied customers.

Building a home security system requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell home security system, or selling home security system online, you can use this page as a guide for everything you'll need to know.

Key Stats

revenue (monthly)
$70K
starting costs
$12.6K
gross margin
35%
avg product price
$25
time to build
240 days
growth
Email marketing
business model
E-Commerce
time investment
Full time
work from home?
Yes

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$600

$4,700

Equipment & Supply Expenses

$63

$200

Software Expenses

$162

$3,094

Advertising & Marketing Costs

$0

$2,500

Total Startup Costs

$1,199

$25,061

Successful Businesses

Business URL Rank

Ajax Systems

ajax.systems

121,746

Cove Smart

covesmart.com

132,333

The Home Security Superstore

thehomesecuritysuperstore.com

153,052

Blue by ADT

bluebyadt.com

196,359

Konnected Inc.

konnected.io

251,731

Home Security Systems

homesecuritysystems.net

285,102

Slomin's

slomins.com

582,653

Alert Protective Services

alertprotective.com

1,530,467

HomePro

homeprotech.com

1,534,496

Alarm Reviews - Buying the Best Home Security System

alarm-reviews.net

1,626,077

Home Security System Quotes from multiple home alarm companies

homesafety.com

1,678,851

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Meaningful business connections

You never know who you will meet as a home security system. This could be the start of an incredible business opportunity!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

Easy to encourage "impulse buy"

In the home security system, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.

Pick & choose the clients you work with

Home Security Systemes have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients!

Cons Description

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Longer Sales Process

A home security system can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.

Security Issues

With any Saas business, data loss and security issues may arise throughout your process of building your product. It's critical that you understand exactly what you're responsible for and how to avoid potential issues down the road.

Low margins

The gross margins for your home security system are typically around 35%, which can make it more challenging to incur new expenses and maintain profitability.

High employee turnover

In the home security system, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.

Stressful work

This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

    Learn more about affiliate program ➜

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

    Learn more about direct sales ➜

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜