Business Idea

Start A Home Healthcare Service Business

About

Starting a home healthcare service business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell home healthcare service, or selling home healthcare service online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a home healthcare service business ➜

Key stats

market size
$304B
starting costs
$18.1K
gross margin
35%
avg product price
$21
time to build
9 months

About

Starting a home healthcare service business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell home healthcare service, or selling home healthcare service online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a home healthcare service business ➜

Key stats

market size
$304B
starting costs
$18.1K
gross margin
35%

 

avg product price
$21
time to build
9 months

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $550 $6,000
Website Costs $232 $6,500
Business Formation Fees $600 $4,700
Advertising & Marketing Costs $75 $4,786
Software Expenses $150 $2,670
Other Expenses $0 $300
Training & Education Expenses $0 $850
Total Startup Costs $1,642 $34,556

Successful Businesses

Business URL Rank
Aetna aetna.com #5,603
UCLA health uclahealth.org #16,053
Intermountain Healthcare intermountainhealthcare.org #23,444
UW Health uwhealth.org #43,673
Fairview Health Services fairview.org #44,990
Assisted Living, Senior Living, Home Care and Caregiver Support caring.com #58,572
Axxess axxess.com #90,258
Site is offline healthcaresuccess.com #98,127
Home aurorahealthcare.org #115,357
Genworth: Financial Solutions for Long Term Care genworth.com #134,674
Kindred Healthcare kindredhealthcare.com #140,596

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Meaningful business connections You never know who you will meet or get to work with for your home healthcare service business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your home healthcare service business becomes an integral piece of their every day lives.
Pick & choose the clients you work with Home Healthcare Service Businesses have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients!
Control of workload With a home healthcare service business, you get the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.
Gain exposure and experience This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Low margins The gross margins for your home healthcare service business are typically around 35%, which can make it more challenging to incur new expenses and maintain profitability.
High employee turnover In the home healthcare service business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a home healthcare service business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
Stressful work This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.
High overhead expenses With starting a home healthcare service business, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.

Marketing Ideas

  • 1

    Word of mouth

    The most tried and true way to grow a home healthcare service business is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 2

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to home healthcare service business.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜

  • 3

    Pay Per Click Advertising

    Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.