7 Healthy Bake Shop Success Stories [2024]

Pat Walls

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Updated: November 1st, 2023

Start A Healthy Bake Shop

Pastries aren't known for being a healthy cooking choice. However, with various ingredients, you can start a healthy bake shop.

Baked goods businesses have been around for many years. However, over that period, people have realized that baking is not a heart-friendly cooking method.

Starting a healthy bake shop can be profitable and satisfying. To start, find a good location and market your business. In addition, you should ensure compliance with your state's health department.

Here are some real life success stories of starting a healthy bake shop:

1. ABS Protein Pancakes ($300K/year)

Ashley Drummonds, creator of ABS Protein Pancakes, came up with the idea while working as a personal trainer and wanting to provide a healthy and convenient meal option for her clients. After crafting her own protein pancake recipe, she began sharing it with her clients, who loved it and spread the word. With a passion for breakfast food and a desire to make a bigger impact, Ashley turned her recipe into a business, starting with taking orders manually and eventually finding a manufacturer to produce her product. Through social media marketing and a big boost from appearing on Shark Tank, ABS Protein Pancakes gained nationwide exposure and experienced significant sales growth. Ashley continues to attract customers through social media strategies, collaborations, and a focus on connection, story, and quality rather than seeing competition.

How much they make: $300K/year
Current team size: 1

Launching a Healthy Protein Pancake Business

ABS Protein Pancakes founder, Ashley Drummonds, tells the story behind the growth of her business from making her pancake recipe in her apartment kitchen to an appearance on the US TV show Shark Tank and how social media has played a crucial role in her marketing.

About

Ashley started ABS Protein Pancakes almost 10 years ago

Revenue

Ashley grew the business to $25K/month

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Read by 17,100 founders

2. Lil Buff Protein ($960K/year)

Christine Moore, the founder of Lil Buff Protein, came up with the idea for her business when she was competing in bodybuilding and craving sweets while maintaining a healthy lifestyle. She created a protein cake mix that had the same nutrition facts as her diet meals, and after posting about it on social media, she received a lot of demand. With encouragement from friends, she decided to start Lil Buff Protein and within the first year, her husband quit his job and they were able to pay off all of their debt.

How much they make: $960K/year
Current team size: 10

How Christine Moore Started A Healthy Cake Treat Product

Lil Buff Protein boasts a profitable growth story, having sold 300 mixes at a local bodybuilding expo, grossing $5000 in the first month of launching the business, and doubling sales each year; its founder, Christine Moore, makes it personal by connecting through social media, answering all DMs and delivering hand-signed thank-you cards with each order.

About

Christine started Lil Buff Protein almost 8 years ago

Revenue

Christine grew the business to $80K/month

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Read by 3,698 founders

Learn more about starting a healthy bake shop:

Where to start?

-> How much does it cost to start a healthy bake shop?
-> Pros and cons of a healthy bake shop

Need inspiration?

-> Examples of established healthy bake shop

Other resources

Part of

Starting A Healthy Bake Shop: Everything You Need To Know

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5. Cooking Light

Find quick and healthy recipes, nutrition tips, entertaining menus, and fitness guides to help you make smart choices for a healthy lifestyle from Cooking Light magazine.

Website traffic: 2.92M/month

6. Lil Buff Protein

Lil Buff Protein Cake Mix is a microwaveable and gluten free cake mix packed with 26+ grams of protein. Healthy, Convenient, & Delicious! Eat Cake, Get Buff!

How much they make: $960K/year
Where they're located: Cleveland, Ohio, USA
Current team size: 10