7 Healthy Bake Shop Success Stories [2023]

Updated: July 24th, 2023
Start A Healthy Bake Shop

Pastries aren't known for being a healthy cooking choice. However, with various ingredients, you can start a healthy bake shop.

Baked goods businesses have been around for many years. However, over that period, people have realized that baking is not a heart-friendly cooking method.

Starting a healthy bake shop can be profitable and satisfying. To start, find a good location and market your business. In addition, you should ensure compliance with your state's health department.

Here are some real life success stories of starting a healthy bake shop:

1. ABS Protein Pancakes ($300K/year)

Ashley Drummonds (from Tampa, Florida, USA) started ABS Protein Pancakes over 9 years ago.

$25K / month
1 founders / 1 employees
Tampa, Florida, USA

Case Study

Hi, I'm Ashley Drummonds, and I am the creator of the ABS Protein Pancakes High Protein-Low Carb meal replacement line! The ABS Protein Pancakes is an All Natural, High Protein, Low Carb Meal Replacement that allows people to enjoy pancakes and waffles every day while sticking to a healthy nutrition program.

We have three flavors of ABS Protein Pancakes: Chocolate Chip, Vanilla Cake Batter, and Cinnamon Roll. It's great for fitness enthusiasts, those who follow a low carb nutrition program, on a weight loss program, or anyone who just wants to enjoy a healthier option for pancakes and waffles. It's also great for individuals on a low sugar or gluten-free diet, or if you're just looking to get more protein on a daily basis!


2. Lil Buff Protein ($960K/year)

Christine Moore (from Cleveland, Ohio, USA) started Lil Buff Protein over 7 years ago.

$80K / month
1 founders / 10 employees
Cleveland, Ohio, USA

Case Study

My name is Christine Moore and I’m the owner of Lil Buff Protein, where you can eat cake & get buff!

We focus on giving back to the community and our employees. We purchased a new set of tires for one of our employees last year and this year we purchased a car for a family in need in our city.


Learn more about starting a healthy bake shop:

Where to start?

-> How much does it cost to start a healthy bake shop?
-> Pros and cons of a healthy bake shop

Need inspiration?

-> Examples of established healthy bake shop

Other resources

5. Cooking Light

Find quick and healthy recipes, nutrition tips, entertaining menus, and fitness guides to help you make smart choices for a healthy lifestyle from Cooking Light magazine.

  • Website traffic: 2.92M/month
  • Business rank: #17.4K

Check out their full website ➜

6. Lil Buff Protein

Lil Buff Protein Cake Mix is a microwaveable and gluten free cake mix packed with 26+ grams of protein. Healthy, Convenient, & Delicious! Eat Cake, Get Buff!

  • Estimated revenue: $80K/month
  • Business rank: #366K

Check out their full website ➜

7. Joyous Health

Inspiration for simple everyday healthy living, nourishing recipes, and a curated collection of clean beauty and online programs.

  • Website traffic: 80K/month
  • Business rank: #395K

Check out their full website ➜

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