5 Hangover Cure Product Success Stories [2024]

Updated: November 19th, 2023
Start A Hangover Cure Product

Hangover cure products are specially formulated remedies that aim to alleviate the unpleasant symptoms caused by excessive alcohol consumption.

These products are designed to provide relief from issues like headaches, nausea, and fatigue that are commonly experienced after a night of drinking.

The ingredients of these remedies are carefully selected for their hydrating and replenishing properties, which help to restore the body's balance and speed up the recovery process.

Due to the widespread social culture of drinking and the need for a quick and reliable solution to recover from a night out, the demand for effective hangover cures is high.

As a result, this has created a lucrative business opportunity for those looking to capitalize on the market.

Here are some real life success stories of starting a hangover cure product:

1. Flyby ($2.4M/year)

Eddie came up with the idea for Flyby after experiencing the effectiveness of a hangover cure remedy during a trip to Japan, where heavy drinking is a significant part of the culture. Realizing that there was a lack of effective hangover solutions in the US market, Eddie conducted market research and created a landing page to gauge interest. After receiving positive feedback and conducting extensive product testing, he launched Flyby with a successful Product Hunt campaign and leveraged influencer marketing to gain traction.

How much they make: $2.4M/year
Current team size: 1


Flyby: Selling $1M of Hangover Pills In 10 Months

Flyby is a health and wellness startup that launched in March 2017 with a flagship product called Flyby Recovery, which has since helped the company hit $1m in sales in under 10 months, and grow to $200k/mo in sales, with plans to do $2.5m this year.

Eddie started Flyby almost 7 years ago
Eddie grew the business to $200K/month
Read by 13,727 founders

2. Brine Brothers ($120K/year)

Harris Derner came up with the idea for Brine Brothers when he realized that drinking pickle juice cured his hangovers in 2015. Unable to find a drinkable pickle brine on the market, Harris and his friend Michael Belicose decided to start their own business. With a total investment of $11,000 in 2016, they now generate over $10,000 per month and have recently won an investment from Barstool and Jon Taffer, determined to make Brine Brothers a million-dollar beverage company.

How much they make: $120K/year
How much did it cost to start: $-2
Current team size: 0


How We Launched A Viral Pickle Juice To Cure Our Hangovers

Read this story to uncover how Harris:

  • Idea: Used pickled juice as a home remedy to cure his hangovers
  • Initial traction: Went bar to bar in NYC, handing out samples to bartenders
  • Celebrity partnership: Landed a deal with an NHL pro thanks to an Instagram DM

Even if it takes working 80 hours/week instead of 40, I'd rather create something for myself and my family than work a job that is unfulfilling.

Read by 14,209 founders

So... can you actually make money with a hangover cure product?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
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3. Tomo Labs ($12K/year)

Margaret Morse, a Yale University graduate, teamed up with D1 athlete Liam Mcclintock to create Tomo, a post-alcohol recovery supplement. Fueled by their passion for health and science, they developed a proprietary formula that targets hangover symptoms. Their product gained traction quickly, generating $45,000 in its first week on the market and receiving extensive press coverage. With a focus on online channels, word-of-mouth marketing, and continuous product improvement based on customer feedback, Tomo has built a loyal customer base and is gearing up for an official launch in Q1.

How much they make: $12K/year
How much did it cost to start: $100K
Current team size: 2


We Created A Post-Alcohol Recovery Supplement And Raised $45K In The First Week [On Indiegogo]

Two Yale alumni created Tomo, a post-alcohol recovery supplement, which generated over $45,000 in its first week on the market with limited marketing by targeting specific reporters, revamping their website, boosting their online presence with SEO efforts, and word-of-mouth promotion.

Margaret started Tomo Labs almost 7 years ago
Margaret grew the business to $1K/month
It cost Margaret $100000 to start the business
Read by 2,743 founders